Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Good tool for larger businesses w/ enterprise customer bases
What do you like best about the product?
Setting up automations is fairly easy and straightforward, especially if you're already familiar with email marketing & automation in general.
What do you dislike about the product?
If you're not careful, the properties can become a mess to sort through - but this is more the fault of the organization using Hubspot than Hubspot itself.
What problems is the product solving and how is that benefiting you?
I've recently learned that they're solving the issue of double opt-in only being supported in one language, which is good for cross-border businesses.
HubSpot Marketing Hub: Clean but Limited
What do you like best about the product?
HubSpot's Marketing Hub is very clean and easy to use; it is also relatively fast. One can see that a lot of thought has gone into building out the system. Compared to other blog platforms, it is very easy to learn, thus making it more useful.
What do you dislike about the product?
HubSpot's Marketing Hub is somewhat limited in formatting ability. A couple of examples follow: unless one goes it to the source code to manually do it, one cannot do custom spacing (single space is the lowest one can go). This can make it difficult to make something look nice. The same goes for formatting block quotes. One can indent on the left side, but cannot on the right, unless, again, they do it manually in the source code.
What problems is the product solving and how is that benefiting you?
The connection between the email listing and the blog post scheduling is immensely convenient. One simply needs to put the post together and schedule it. While other blog platforms offer this, it is easier to be careful to not post something accidentally on Hubspot.
HS - Website / Blog Page creation and maintenance
What do you like best about the product?
Very end-user friendly, clear labelling and automatic website updates. Very handy "draft" mode and delayed scheduling (helps to plan ahead)
What do you dislike about the product?
A lot of subsections in the website itself can take some time to reach the specific element you wish to update.
What problems is the product solving and how is that benefiting you?
Helps my company easily update in real-time the content we share online, end-user friendly enough to allow people across the various departments to use it when needed. People across the company tend to be quite independent with Hubspot with basic skills after a short walk-through.
Hubspot is our one-stop CRM go-to!
What do you like best about the product?
From managing our daily social media posts to marketing emails and keeping track of our customers' wants and needs, Hubspot saves us time and allows us to monitor and track customers and communications.
What do you dislike about the product?
When I don't know how to do something, Hubspot Academy can be a great solution, but often times it's difficult to drill down to the exact answer I need. Thankfully I can always connect to customer service immediately with anything I'm stumped on.
What problems is the product solving and how is that benefiting you?
It consolidates a majority of our marketing efforts within one platform; allowing us to better analyze our efforts. It also allows us to see what is and what isn't working and associate any challenges to specific customers - empowering us to then reach out to them directly with a solution.
All In One Platform
What do you like best about the product?
Hubspot integrates with every other system we use (Slack, Salesforce, Zapier, etc.). It's complicated, but when you learn the platform you can manage your website, track conversions, and enable sales efficiently.
What do you dislike about the product?
The learning curve is a bit steep, and while it integrates nicely, sometimes it'll make mistakes here and there, such as not syncing every lead between SF and Hubspot that are gained from Website submissions.
What problems is the product solving and how is that benefiting you?
It helps us with lead tracking, measuring the success of website initiatives, lead gen, email marketing, and website development. We were able to make our website form submissions much more effective.
You haven't done marketing until you have HubSpot at your hands!
What do you like best about the product?
We are currently pretty deep in making HubSpot our main tool within all areas of the company! We use a LOT of the email tool, workflow tool and lists. The most important use we have is to be able to see our data as one, and all in one place: our trusted CRM.
What do you dislike about the product?
I believe there is room for improvement on: Smart Content in email and landing pages, we should be able to do more when we have mobile and desktop versions. Also the social part should be more up to date, we have a lot of limitations with Instagram, TikTok etc and that´s why we haven´t fully used it yet.
What problems is the product solving and how is that benefiting you?
For sure solving the most important one: making sure we deliver and achieve our goals. We do more than sending emails and checking open/ctr rates, we want to know the behaviour of our lead, which content they are interested in and most importantly: are we reaching our goal of educating the leads?
Demand Generation Manager
What do you like best about the product?
Hubspot doesn't require lots of specialized resourcing to get started, and pretty easy to use.
What do you dislike about the product?
It's not as customizable as other marketing automation platforms.
What problems is the product solving and how is that benefiting you?
Helps run inbound marketing strategies to grow traffic and convert leads. Sends marketing emails.
Extremely Powerful Web Marketing Tool With Some Minor Drawbacks
What do you like best about the product?
Hubspot can do an enormous amount for your organization including client management, e-mail distribution, social media management and more. It's tremendously powerful and we keep finding new ways to use it. It also plays well with a variety of other tools we use. Hubspot has become something of a nerve center for our marketing. Almost everything we do runs through it and is enhanced as a result.
What do you dislike about the product?
Hubspot's tools can sometimes be difficult to use because of poor discoverability. For example, when planning a social media post across multiple sites, I had to look click around somewhat blindly to find out how to cancel a repost to LinkedIn or to schedule a post at a certain time. When writing a blog, I had difficulty locating the html code view because the option only appears when your cursor is active in the text editor. Each little annoyance doesn't amount to much, but collectively they make me wish hubspot would do a little more to improve the UI.
What problems is the product solving and how is that benefiting you?
Where to begin? Hubspot helps us organize and automate our e-mails, client management, promotional landing pages, urls, social media, blogging and more. It's a veritable swiss army knife of digital marketing solutions. I can't count how many hours it's saved us on e-mail automation alone.
HubSpot for Digital Marketing
What do you like best about the product?
I love that HubSpot has everything in one place - from our marketing contacts/leads and email blasts to analytics to scheduling across all social media platforms. As someone who works as a Digital Marketing Specialist for a fast-paced company, I keep HubSpot open all day, every day on my laptop. I also use their Live Chat feature, which allows me to communicate instantly with potential clients and candidates.
What do you dislike about the product?
At times, I wish HubSpot support was more readily accessible via chat. Sometimes, I've had issues with analytics and the response was to send me to a blog article to correct the issue myself, but I'm not an IT professional so much of the information was over my head (it was about coding).
What problems is the product solving and how is that benefiting you?
Scheduling out across all social media platforms - for me, it's LinkedIn, Facebook, Instagram and Twitter. Instead of creating an account with a separate tool like Sprinklr, everything I need it here, and I can schedule out both social posts and blog articles months in advance in just a few clicks.
User friendly and easy to schedule out all of my posts. Edits are also easy to make!
What do you like best about the product?
The social media calendar is my favorite tool to use! It offers a great oversight to all of my scheduled posts for the coming weeks. I manage 3 Facebook pages, 4 LinkedIn pages, 2 Instagram pages, and 1 Twitter account and I can see everything in one place!
What do you dislike about the product?
The links would be my main pain point. Anytime I want to use the company link in HubSpot, it is turned into a shortened link, not the best for branding.
What problems is the product solving and how is that benefiting you?
Being able to schedule multiple platforms in one place. I can see all my content and data without having to jump around the world to find it.
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