Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Hubspot Makes Content Management Easy
What do you like best about the product?
Hubspot has a simple and intuitive interface for updating content. The SEO elements are easy to change. The analytics are easy to set up and give a clear indication of performance.
What do you dislike about the product?
Some of the UX can be fiddly, it can be frustrating sometimes when the software decides to change things for no reason, e.g. text and formatting. This is a fairly minor issue though.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub helps us run all marketing activity including CMS, analytics, tracking, email sending and social posting. This simplifies processes and makes it easier to join up everything. It's also easy to use making website updates straightforward.
I've reviewed them all. Hubspot is the only one I'd consider.
What do you like best about the product?
Hubspot makes the creation and execution of inbound straightforward and simple, yet the reporting we receive in return is powerful. Integration with the rest of our martech stack works seamlessly, and any time we need support, it's just a chat away. G2 could take a lesson from Hubspot in that regard.
What do you dislike about the product?
Hubspot is the gift that keeps on taking. It is frustrating to click on aspects of the software to find that it is yet another upgrade away.
What problems is the product solving and how is that benefiting you?
Reaching a market through an inbound strategy is incredibly complex. Hubspot takes all aspects of the process and combines them into one, trusted system. It is the "Hub" of our marketing efforts.
HubSpot hottie!
What do you like best about the product?
it integrates with almost everything and its very easy to use.
What do you dislike about the product?
alot of changes, but change is good! makes it easier to use.
What problems is the product solving and how is that benefiting you?
being able to integrate all of my clients into marketing hub easily is the only problem i solve on a daily basis
Hubspot CRM has been great for our small startup company.
What do you like best about the product?
The customization and easy automations. You can really personalize hubspot to fit your worksflows. It is very flexible and the fact that it doesn't require an admin to run it is great! The only reason I didn't put a 10 is I feel like the reporting feature is a little bit lack luster in comparison to other software I've used (i.e. Salesforce), but it gets the job done! Would 100% recommend Hubspot CRM! The automation is easy to create yourself and the customization is amazing. Very impressed.
What do you dislike about the product?
Reporting feature could be a bit more beefy, and it would be nice if they had the ability to send messages in your app i.e. new feature flags etc.
What problems is the product solving and how is that benefiting you?
We previously had no source of truth as we're a pretty scrappy startup, but we've been able to put almost all of our team functions in hubspot and it has filled that need perfectly.
Recommendations to others considering the product:
If you want something like salesforce, but don't want to pay high dollar for a CRM, hubspot is great. Great for startups, and would definitely recommend.
Hubspot is one of the GREATEST tools in my toolbox!!
What do you like best about the product?
I love the fact that it is so easy to use. I can send out important information to all of my contacts at once, but the emails are not "group" emails. Each person gets an individual email so they are not having to worry about sending a response to 200 people. The emails look like they are only to that particular person, making them feel like they are important. (Not that they aren't important by any means) It just makes it more personal. This is one of the most valuable tools I use, and I use it EVERY DAY!
What do you dislike about the product?
There really isn't much I do not like. It is easy to use, very helpful and there are so many different ways that you can use it. I can't think of anything negative about the program at all.
What problems is the product solving and how is that benefiting you?
I have over 200 substitutes working under me, so this helps me to reach everyone at once without sending mass emails and "tagging" everyone. I am also able to prepare a message and set it to send at a certain time. For example, I can write an email with all of the positions needing subs the day before and set it to send out in the evening, giving me time to add any last-minute needs without having to send another email. It is awesome. It also lets you know who is and isn't reading your messages so you can reach those that are interested in the emails so you don't waste time sending emails to those that are not interested.
Recommendations to others considering the product:
If you want a tool that can reach a lot of people with little effort, this is it!
As a Marketer, HubSpot can help you do all
What do you like best about the product?
Email, Contacts, Imports, File Manager - it allows me to perform my daily responsibilities and ensure communication to prospects. The file manager allows my team to have a library of common used items that we can reference with other departments in the organization and of course when creating communication for outside of the organization.
What do you dislike about the product?
Some of the metrics are not clickable - within different areas of the platform you're unable to click on the metric, instead you have to go into another tab to see those numbers. For example, this happens when trying to review the transcript of a chatbot conversation from a contact.
What problems is the product solving and how is that benefiting you?
I use HubSpot Marketing Hub daily and it truly makes my life as a marketer easy. I'm able to import lists, create automated workflows and send communication to the contact — while updating my sales team on the backend with things like slack notifications. Also utilizing the campaign tool and UTM parameters I can see how things are performing. And it goes beyond that — there are metrics for email (open, CTR, etc.) and website (views, bounce, submissions, etc.) that allow visibility into how things are looking while also having the flexibility to make adjustments if I see something is trending south.
Recommendations to others considering the product:
If you move forward with HubSpot Marketing Hub my recommendation is to evaluate the other Hubs to see if you can move your tech stack to one platform.
If you need a marketing automation platform, HubSpot is your tool (and more!)
What do you like best about the product?
HubSpot Marketing Hub is truly the best tool on the market for marketing automation. It is very intuitive, well-designed, and easy to learn, all while packing a mean punch of power of capabilities that can grow with your organization. I love the intuitiveness of everything, but especially the workflows (for automation) and the email marketing suite. I've been a power user of HubSpot since 2015 but even when I first started out, I was able to learn 80% of what I needed to know within a few months just by playing around with and using the tool.
What do you dislike about the product?
I would not recommend using HubSpot social posting and analytics tools, but rather use something like Sprout Social or Hootsuite. These other tools are worth the extra budget because they are much more robust.
The chatbot is pretty good, but many other bots are better (such as Drift). HubSpot's live chat just isn't as robust or feature-rich.
The reporting capabilities in HubSpot Marketing Hub are strong, but if you use Salesforce as your CRM, you'll probably need to do most reporting there (unfortunately). As a side note, I am not a fan of Salesforce whatsoever and would greatly prefer to use both HubSpot Marketing Hub AND Sales Hub, but that's another time and another review.
Landing pages are great, but you'll need a web developer's help in getting them set up and matching your main website's branding and design. They are not easy to do without a developer's help.
The chatbot is pretty good, but many other bots are better (such as Drift). HubSpot's live chat just isn't as robust or feature-rich.
The reporting capabilities in HubSpot Marketing Hub are strong, but if you use Salesforce as your CRM, you'll probably need to do most reporting there (unfortunately). As a side note, I am not a fan of Salesforce whatsoever and would greatly prefer to use both HubSpot Marketing Hub AND Sales Hub, but that's another time and another review.
Landing pages are great, but you'll need a web developer's help in getting them set up and matching your main website's branding and design. They are not easy to do without a developer's help.
What problems is the product solving and how is that benefiting you?
We need an all-in-one marketing tool and HubSpot's Marketing Hub is exactly that. We can create forms, landing pages, emails, and automation all in one, easy-to-use tool!
HubSpot is user friendly enough to truly democratize marketing ops
What do you like best about the product?
I like that it's generally pretty easy for most of my teammates to understand and contribute to systems/infrastructure that I set up on HubSpot. Workflows are powerful, and compared to Marketo, are much less of a confusing black box. It's overall a less error prone user experience across pretty much all elements of the marketing hub. HubSpot support is also always prompt and helpful, and new features actually keep coming out unlike Marketo which is still stuck in 6+ years ago when it first became the premier marketing automation platform and completely stopped innovating since.
What do you dislike about the product?
I wish lead scoring could refer to more different parts of the system instead of me having to create lists based on other triggers to use in it. SImilarly, I wish lists and reports had a wider variety of filters for inclusion or exclusion of different people or activities. It can be difficult to get pretty granular in those systems sometimes without getting really creative with workarounds. But, it's a pretty small thing!
What problems is the product solving and how is that benefiting you?
HubSpot marketign hub allows us to understand who's in our database, how engaged they are, and to automate touchpoints to keep them engaged and progressing through our funnel, all while having visibility into how that's giong .Integrations with ads, website traffic analytics, social, and more truly give us a pretty full picture of what we're doing and how it's going all in one place
Recommendations to others considering the product:
Take advantage of their support and onboarding resources to make the most of it! Sometimes, especially if you're not yet familiar with how hubspot works, it's not that easy to know what you don't know/to understand what features you aren't yet using that would be beneficial for your team
Hubspot for the tech- challenged
What do you like best about the product?
For someone who has moderate (at best) ttechnological ability Hubspot has been fairly easy to use. I greatly appreciate all the integrations and automations that make it easier to accomplish the work with less effort.
What do you dislike about the product?
At times the integrations can get a bit "buggy" and have some hiccups. That is frustrating, but not enough to turn me off to using it.
What problems is the product solving and how is that benefiting you?
Hubspot makes what would have been a 10 minute, repetitive process a 3 minute streamlined process. It certainly aids in speed of tasks completed.
Robust application, lots of opportunities
What do you like best about the product?
Robust application with a lot of opportunities for scale and feature sets.
What do you dislike about the product?
There's a learning curve, and there are blockers across the software around what you can and can't do. They'll push you to their enterprise product.
What problems is the product solving and how is that benefiting you?
Customer emails, inbound emails.
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