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    Information Technology and Services

Its great for all my day to day marketing work

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
The workflow Automation in the Hubspot is very good
What do you dislike about the product?
The interface is not friendly and not that efficient
What problems is the product solving and how is that benefiting you?
We are doing demand generation and its helpful so far
Recommendations to others considering the product:
Compatible


    Kathleen L.

It's no secret why HubSpot is continually ranked #1

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
I love the ease and simplicity about HubSpot Marketing Hub. It does not take long to learn your way around and it has great features that bring value and business to your brand.
What do you dislike about the product?
The only thing that I would appreciate in the future is maybe a multiple editor option (similar to Google Drive) to see who is looking at and editing email campaigns and it saving simultaneously. It can get frustrating when you are making your own edits and changes to a draft but someone has the email open on one of their tabs and you get kicked out with none of your changes saved.
What problems is the product solving and how is that benefiting you?
We are able to create, track, and monitor our marketing campaigns, grow our reach and engage with our customers on a more personalized level. Email is one of the leading performers that is bringing a lot of attributed revenue and traffic to our site. We can build awareness and reach with our HubSpot Marketing Hub, in addition, to knowing where exactly our users are coming from and how they interacted with us. We have been able to successfully automate customer journeys and nurture our leads to become valued customers.
Recommendations to others considering the product:
HubSpot Marketing Hub can help even those in the most niche industries. It helps you create and manage digital campaigns and provides helpful analytics. Without HubSpot Marketing Hub, I don't believe our company would be able to reach its KPIs.


    Information Technology and Services

A good to to align marketing and sales data

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
The ability to automate marketing processes and align marketing and sales data to understand what is the actual ROAS of the marketing activities.
What do you dislike about the product?
Currently, we're still exploring and getting used to all features. Maybe lacking some options for workflows, for example, to create tickets for Sales, rather than just tasks, etc.
What problems is the product solving and how is that benefiting you?
Sales & Marketing alignment.
Automated reporting.


    Jordi N.

Incredible adaptability to each project

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
Incredible adaptability to each project's needs and fast changes or modifications applied with no code. I´ve been using more than ten different CRM and marketing automation tools, and 100% I will choose for all my projects, Hubspot
What do you dislike about the product?
Complex features are only available in the top plans.
What problems is the product solving and how is that benefiting you?
Complex integrations, timestamps, and transfer data from other software to trigger random events in hubspot
Recommendations to others considering the product:
Be clear and keep in mind what you would like to do before using the tool. It has a lot of possibilities, but you can be lost if you don´t have a north star.


    Ahmed H.

All-in-one Tool for all businesses!

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
Everything about the tool is amazing. You get a one-stop platform for all of your business needs when it comes to Sales, Marketing, or even customer support, just superb. It is also nice to have a community where you can discuss things or even write an idea and then submit it for the HubSpot team to implement. To also note, HubSpot is always implementing new features within the platform which helps achieve business objectives especially when it comes to process automation. The customer success manager assigned to the organization is always in touch and able to assist with any requests you might have that would be related to KPIs.
What do you dislike about the product?
Nothing much, probably maybe the automation capabilities are sometimes limited and the product features take time from the product team to have implemented when an idea is submitted. Sometimes the glitches that occur within the platform are annoying to an extent. The pricing is a bit high for the platform but at the end of the day, it delivers the business requirements.
What problems is the product solving and how is that benefiting you?
Marketing automation is the most important process we are trying to automate. More lead generations and better customer experience which wasn't easy without the automation within HubSpot. It is also nice to have an all-in-one tool to have this done from a single platform that is smart enough to perform all the automation required for business objectives to succeed. Marketing campaigns and having visibility on the analytics of the campaign is great as well!
Recommendations to others considering the product:
Go for it! Worth it all! You should however take a look at all the courses and documentation.


    Information Technology and Services

encouraging and rewarding experience

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
- planification of social media post
- dashboard & reportings
- campaigns with data
- have a view on all the post i've published and comparing them together
What do you dislike about the product?
- the fact that we can't publish & plan carrousels on linkedin and instagram
- can't make & plan twitter threads via hubspot
- can't have the data of outside published posts
What problems is the product solving and how is that benefiting you?
- plan my social media posts
- getting data and taking actions thanks to this data
- have an overview of my editorial calendar, helping organizing myself


    Information Technology and Services

Hubspot Marketing is a great tool

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
I enjoy clarity, and the ease to connect all my marketing channels and tracking spending in one place. Hubspot can enable better account marketing and beyond, making sure your data is always up to date and shared across apps.
What do you dislike about the product?
I don't enjoy Hubspot reporting and analytics. It's very difficult to create good reports and even Hubspot support team doesn't know sometimes how to generate a new report.
What problems is the product solving and how is that benefiting you?
We track marketing spending, synchronise data across different marketing tools like LinkedIn Ads, Google Ads, Facebook Ads and beyond. We also track CAC and other crucial metrics.


    E-Learning

Great Tool for Marketing

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
Everything is well integrated and the support team is really helpful
What do you dislike about the product?
The info you can get through the API is somehow limited
What problems is the product solving and how is that benefiting you?
We are launching campaigns with our affiliates. New customers are being created as a result of these campaigns.
Recommendations to others considering the product:
Careful management of the number of marketing contacts


    Information Technology and Services

Extremely useful workflow tool

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
The workflow tool offers the possibility to manage customer data by automating everything. You don't even need detailed programming skills. However, with Python or JS you can specialise the workflows and go further into detail.
What do you dislike about the product?
The programming environment could be better designed. (detailed error messages) Furthermore, a tool to delete duplicates would be very useful. Since it is quite complicated with the workflows
What problems is the product solving and how is that benefiting you?
I manage deals, tickets and contacts with workflows and am also able to create integrations with other tools such as Slack. In addition, very good automated marketing campaigns can be created through the workflows.


    Julie B.

A great tool to enhance Marketing activities

  • April 29, 2022
  • Review provided by G2

What do you like best about the product?
I love that the plateform is super userfriendly and the knowledge base if very complete. Also having the possibility to live chat with a real person is a serious bonus, they help me a lot when I am stuck with something.
What do you dislike about the product?
Some features can be difficult to apprehend, like the reports creation.
What problems is the product solving and how is that benefiting you?
I use Hubspot Marketing Hub to nurture my database with valuable emails. Thanks to the workflows and lists, having a strong nurturing stream is easy to set up. I am able to monitor the lead generation through the forms I created and the social ads that I launch. The main benefit is having a clear view on where our contacts are in the funnel and be able to adapt our content based on that information.
Recommendations to others considering the product:
Take time to complete the trainings Hubspot provide, it will help you understand how the features works