Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Powerful marketing platform, easy to use.
What do you like best about the product?
Integration with LinkedIn & Salesforce, ease of use
What do you dislike about the product?
There really is nothing I dislike, it's my favorite software
What problems is the product solving and how is that benefiting you?
No problems. Easy to execute email, social media and PPC campaigns.
Great User Experience
What do you like best about the product?
HubSpot is highly intuitive to use and is the cleanest looking CRM in my opinion. I use workflows for everything and they make my life so much easier. Their reporting tools are amazing as well.
What do you dislike about the product?
Server errors/glitches seem to happen pretty regularly, but are typically resolved quickly.
What problems is the product solving and how is that benefiting you?
Better data, more automation, less manual work. Makes it possible to grow and mature your marketing program.
Great Option for Marketing Integrations
What do you like best about the product?
I really like the easiness of using the reporting tools and the Conversions API beta has been really valuable in improving the performance of my Google Ads.
What do you dislike about the product?
Occasionally it has been difficult to connect Facebook pages to the account.
What problems is the product solving and how is that benefiting you?
Quality data on leads. The API has made it so I can send that quality feedback into Google ads. My closing rate has gone up because of this.
An amazing tool that is always being improved upon.
What do you like best about the product?
The smart rules within the email builder
What do you dislike about the product?
Confusion caused between deal and contact
What problems is the product solving and how is that benefiting you?
Audience targeting help and admissions team support!
Recommendations to others considering the product:
Just be sure you are fully aware of your intentions with the tool and who will have access to it. It can get quickly out of hand if you let too many people into the tool without structure.
Great Marketing platform
What do you like best about the product?
Compared to some of the other marketing automation platforms I have used before, HubSpot is one of the easiest and most intuitive tools I have ever used. The user interface and experience are outstanding and easy to use. As a marketing automation platform, it offers a comprehensive list of features needed for demand generation, digital marketing, and reporting. Building custom landing pages and forms is very easy (simply drag and drop, plus there are several customizable templates available) and creating automated workflows is a breeze. Their support team is also great and was extremely helpful in resolving some issues we were faced with. They also have a great repository of self-service tutorials and how-to docs that are extremely helpful and useful.
What do you dislike about the product?
The lead scoring implementation can definitely be improved or additional features added to it. When setting up our own lead scoring methodology, some of the advanced criteria and filtering we were looking for were not available with HubSpot, especially around adding Boolean logic for some of the filterings. That capability does not seem to be available yet. We also ran into a few issues after we setup our scoring methodology, where some of the criteria were not applied to the lead and the action they would take. Seems like the scoring criteria do not always work properly or as intended and there are a few errors we captured when doing some spot checking of the leads.
What problems is the product solving and how is that benefiting you?
We were looking for a comprehensive tool that would also integrate with other platforms we currently use (e.g: Salesforce.com, Google Adwords, social platforms, etc.) and the integration between those other tools has been pretty seamless. This has eliminated the need to do some manual reporting and makes our visibility across our sales and marketing pipeline very seamless, where we can easily track the entire lead journey from beginning to end all from the same platform. In additional saving us time and resources, we have been able to cut cost by removing some of the additional tools we no longer needed and in general.
Recommendations to others considering the product:
HubSpot is a great option for those newer to a marketing automation tool or looking for an easy-to-use interface with a comprehensive list of functions and features.
Solid social media calendar, could use some help organizationally
What do you like best about the product?
The email hub. It's intuitive and saves easily.
What do you dislike about the product?
The social media calendar is not great for at a glance planning.
What problems is the product solving and how is that benefiting you?
Problems: the social media calendar is not great for reviewing, especially if social needs to go through multiple people.
Recommendations to others considering the product:
Use the training!
Hubspot -- Simplicity at its best
What do you like best about the product?
If you're looking for a user-friendly (easy to use) platform, HubSpot is the way to go!
I use HubSpot for all things related to campaigns such as; eblasts, social, event landing pages, and form fills.
I use HubSpot for all things related to campaigns such as; eblasts, social, event landing pages, and form fills.
What do you dislike about the product?
There are a few things that can be improved such as blocking OOO replies from emails, adding events as calendar invites, but I know these features will come soon enough.
What problems is the product solving and how is that benefiting you?
Workflows are easy to use and If I have any issues, technical support is just a chat away.
Recommendations to others considering the product:
See above
HubSpot marketing hub was a fantastic resource for me furthering my knowledge
What do you like best about the product?
All of the different features I had access - marketing automation, retargeting and lots more
What do you dislike about the product?
I was hoping for more use of video on the platform
What problems is the product solving and how is that benefiting you?
That we can automate lots of our marketing process to allow us to focus our time and efforts on other areas of the business
Recommendations to others considering the product:
It is an all-in-one platform for all aspects of your marketing. Great product!
HubSpot made us more efficient from day 1.
What do you like best about the product?
The ease of use. With only a few hours of training, we were up and running.
What do you dislike about the product?
The reports feature is difficult to use and it's hard to create custom reports.
What problems is the product solving and how is that benefiting you?
We are getting much more insight into how our audience is responding to our campaigns, and with the ability to incorporate a nurture element into our campaigns it has created efficiencies we haven't had before.
Integrations have a lot of issues and reporting is low tier relative to other options
What do you like best about the product?
Nothing I've liked coming from a non email automation side
What do you dislike about the product?
All the integrations Ive used had issues. The LinkedIn integration is non existent as far as I'm concerned due to all the hoops you need to jump through. LinkedIn is already a hard to use platform (no bulk features, clunky editing, etc) and the integration adds another layer of complication and manual work whenever something needs to be updated
What problems is the product solving and how is that benefiting you?
Has not solved any problems for me outside of email automation
No benefits realized.
No benefits realized.
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