Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Great tool for tracking communications with your clients
What do you like best about the product?
I really like being able to see who received and opened the emails I send, whether to a list of people or one-on-one. I like the interface with Gmail, so I have visibility when clients open or reply to emails. I also like the integration with other marketing tools like landing pages.
What do you dislike about the product?
The user interface is a bit clunky and sometimes hard to navigate between functions unless you know what you are looking for. I also wish I could get a notification when someone on a list did NOT receive an email due to their subscription status. Would be nice to get a list of those not receiving an email rather than just the number.
What problems is the product solving and how is that benefiting you?
Saving time with email and landing page templates from our national HQ and creating my own templates.
Meets and exceeds our needs
What do you like best about the product?
The workflows are intuitive and easy to create
What do you dislike about the product?
We are not allowed to connect GSuite. Wish we could
What problems is the product solving and how is that benefiting you?
Mass email marketing to our stakeholders
Recommendations to others considering the product:
None
A Game Changer for Marketers Everywhere!!
What do you like best about the product?
Hubspot is so intuitive to use. And if there were anything you weren't sure of, as an enterprise client, our dedicated customer onboarding executive was a delight in helping us get set up and running! It's extremely user-friendly and there are countless resources to always learn more.
Especially as a content marketer, the ability to track assets across all channels, from LinkedIn paid advertising campaigns, to organic social, traffic to landing pages, and tracked documents, it's never been so clear to understand where our content team's resources should go or shift toward.
We've also been able to implement automated sequences to better welcome prospects into their customer journey with us and direct them to helpful resources.
With all the data and reporting available, it's been a gamechanger in proving the worth and value of content marketing.
Especially as a content marketer, the ability to track assets across all channels, from LinkedIn paid advertising campaigns, to organic social, traffic to landing pages, and tracked documents, it's never been so clear to understand where our content team's resources should go or shift toward.
We've also been able to implement automated sequences to better welcome prospects into their customer journey with us and direct them to helpful resources.
With all the data and reporting available, it's been a gamechanger in proving the worth and value of content marketing.
What do you dislike about the product?
I would say the biggest con is just the overwhelming nature of CRMs. There are so many tools and so much data to report on, it's hard to know where to start.
Additionally, so far it's been challenging to get the Salesforce hookup right so that we can connect content and social engagement directly to revenue, whether by booked deals or influenced revenue.
Additionally, so far it's been challenging to get the Salesforce hookup right so that we can connect content and social engagement directly to revenue, whether by booked deals or influenced revenue.
What problems is the product solving and how is that benefiting you?
We've been able to develop more holistic reporting on our campaigns, which has been huge. Having the ability to create ultra-customized dashboards on various metrics that we deem most important has not only made it easy to understand where we should (or shouldn't) put time and resources, but also what kind of campaigns perform best and adapt our strategy accordingly!
Recommendations to others considering the product:
Definitely take the time to do the weekly onboarding sessions granted in those first 90 days. They may feel long and tedious at times, or like just another meeting on your calendar, but it made for a much smoother transition onto the platform/
Hubspot has come a long way and continues to improve.
What do you like best about the product?
The building tools are simple to use and someone not knowing the product can jump right in and start to build landing pages, forms, etc.
What do you dislike about the product?
It is a bit limited in what you can do. The html option should be easier to work in. Reporting is a bit lacking compared to other MA tools.
What problems is the product solving and how is that benefiting you?
The form and landing page builder is a life saver instead of having to use a word press plug-in.
Recommendations to others considering the product:
Hubspot has made a great Marketing tool. As long as they continue to add features that other more expensive tools have, I highly recommend it.
Incredibly easy to use to automate marketing campaigns and sequences.
What do you like best about the product?
Easy to learn and easier to use. Great for beginners.
What do you dislike about the product?
The manual process of moving contacts between sequences is frustrating, and limit on number of contacts that can be moved at a time is time consuming.
What problems is the product solving and how is that benefiting you?
Helping us manage our top of funnel marketing initiatives.
Practical and easy to use
What do you like best about the product?
Really good tool for all-round Marketing :)
What do you dislike about the product?
The dashboards/reporting tool is quite good, but could be a little more straightforward (I needed some extra training to understand it), but overall it's still better than most.
What problems is the product solving and how is that benefiting you?
It's a good system to "put the house in order" and maintain strategies and campaigns.
A great tool overall with endless use cases.
What do you like best about the product?
The workflows are a particularly powerful tool that don't seem to have any glaring limits.
What do you dislike about the product?
The integration with Salesforce is not optimal, especially the language difference between what a contact is in Salesforce vs what it is in HubSpot.
What problems is the product solving and how is that benefiting you?
Automation has seen a huge upgrade vs what we were getting with simpler products. Saves time and money overall.
Recommendations to others considering the product:
Make sure your use case makes sense. There's a lot that HubSpot offers, but not utilizing all of it can make it harder to justify.
Fully functional and User Friendly Landing Pages
What do you like best about the product?
I love how easy it is to just drag and drop elements to customize landing pages. Eqch element giving you the flexibility to customize according to your needs creates a fully functional landing pages that supports your marketing campaign.
What do you dislike about the product?
The way leads are syncing with Salesforce
What problems is the product solving and how is that benefiting you?
Hibspot is a full marketing hib - from forms to emails. We don't need a separate tool for each.
Best tool for your team
What do you like best about the product?
The systems that HubSpot provides for any team!
What do you dislike about the product?
Some times the UX can be overly complicated
What problems is the product solving and how is that benefiting you?
Leading our organization into new capabilities
Recommendations to others considering the product:
If you have the size needed for HubSpot, it is a great platform to use
Easy to Use and Integrate
What do you like best about the product?
I like how easy it is to integrate all of our marketing functions in Hubspot. I can see ad performance, social metrics, email and sales metrics all in one place.
What do you dislike about the product?
The reporting capabilities are hard to navigate, and it takes me a long time to put together the type of report I'm looking for. I have to make a lot of customizations in order to get the metrics I need.
What problems is the product solving and how is that benefiting you?
I can easily see performance metrics across email, paid advertising and social. It helps me see what's performing well and what needs improvement in one place. We are also using workflows heavily to automate our processes, and we are starting to see real time savings as a result.
Recommendations to others considering the product:
If you're looking to use HubSpot as your marketing automation platform and CRM, it's a really viable solution that provides an integrated experience
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