Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Robust, Intuitive All-In-One Platform -- Some Elements (Design, Reporting) Harder to Customize
What do you like best about the product?
All-in-one solution links CRM to marketing with powerful automation tools. Great advertising attribution tools. Nice to haves include SEO recommendations, etc.
What do you dislike about the product?
Design customization is limited or requires CSS. Chatbot (may not be marketing hub specific) is not industry-leading.
What problems is the product solving and how is that benefiting you?
Easy to communicate with customers at scale; CRM management, advertising attribution, etc.
HubSpot Marketing Hub Experience
What do you like best about the product?
I love how we can create a variety of campaign goals to track our marketing efforts on different outlets such as social media, email marketing, ads and more.
This has allowed our team to monitor the story of lead generation and the story they leave behind... eventually becoming a customer.
This has allowed our team to monitor the story of lead generation and the story they leave behind... eventually becoming a customer.
What do you dislike about the product?
Some basic reporting functionality. HubSpot tracks so much data -- yet has limitations on how to report on it.
For example, trying to track week-over-week or month-over-month reports for website views -- in a graph -- isn't possible. Something that is simple (in my opinion) and an important metric to track for marketing.
Another is the lack of reporting for Facebook ads. We can not track a true CPL using a 3rd party landing page, unless we customize a HubSpot form.
Even though we know how the leads are coming in (from a FB ad), reporting isn't there... yet the data is all there to track.
For example, trying to track week-over-week or month-over-month reports for website views -- in a graph -- isn't possible. Something that is simple (in my opinion) and an important metric to track for marketing.
Another is the lack of reporting for Facebook ads. We can not track a true CPL using a 3rd party landing page, unless we customize a HubSpot form.
Even though we know how the leads are coming in (from a FB ad), reporting isn't there... yet the data is all there to track.
What problems is the product solving and how is that benefiting you?
We are trying to track the history of our leads-to-clients.
We want to know their every engagement.
We also want to know what marketing efforts bring the most opportunity and eventually closes business.
It's nice to have so much data from contacts, it allows our team to realize where our efforts are best utilized.
We want to know their every engagement.
We also want to know what marketing efforts bring the most opportunity and eventually closes business.
It's nice to have so much data from contacts, it allows our team to realize where our efforts are best utilized.
Great to Track Direct Paid Media Impact, Limited Though
What do you like best about the product?
Ease of linking ad accounts, ease of last-touch conversion tracking.
What do you dislike about the product?
Ads reporting functionality, inability to split landing pages, based on form fill, inability to connect media partners like Microsoft Ads or other Social Media partners.
What problems is the product solving and how is that benefiting you?
Knowing what does and does not work from a testing perspective
Recommendations to others considering the product:
Needs better reporting offering
A great marketing tool for any business to use.
What do you like best about the product?
Helpful to be able to post to multiple social media accounts at once.
What do you dislike about the product?
When creating a blog and adding text in the body copy, there is no command z option, extremely frustrating at times.
What problems is the product solving and how is that benefiting you?
Collecting analytics from different sources. This helps create a better understanding of our target demographic.
Could not live without Hubspot!
What do you like best about the product?
I've used Hubspot on and off for years. I've also used a number of different CRMs and Hubspot is by FAR the best to use, especially for marketing. It's intuitive and easy to navigate, and the team is super helpful whenever I have a question. I would never be able to tell the story behind my marketing efforts and share our true ROI without Hubspot.
What do you dislike about the product?
Really nothing. I do wish you could hook up more than 1 Zoom account, but it's such a trivial thing, it's not even an issue.
What problems is the product solving and how is that benefiting you?
I have struggled in the past to share the ROI of my marketing efforts without a strong CRM. With Hubspot, I'm able to track out leads, see their journey, and share with my team how many customers came from marketing.
Powerful Tools, But Clunky
What do you like best about the product?
Automations and integrations across multiple platforms are particularly useful. For social scheduling, I love having a library of past videos and graphics that I can easily access.
What do you dislike about the product?
Support is a problem. The support team is slow to respond and oftentimes, they are not knowledgeable about the problem you are experiencing. Expect to go back and forth multiple times, answering the same questions over and over again.
What problems is the product solving and how is that benefiting you?
Use Hubspot Marketing Hub for customee journey mapping and detailed personalization.
Becca's Hubspot Review
What do you like best about the product?
The flexibility of the design templates - designs turn out looking great
What do you dislike about the product?
I wish the lists were organized a little more intuitively
What problems is the product solving and how is that benefiting you?
I've been engaging our internal employees consistently
Clean, Compact, Easy!
What do you like best about the product?
Everything you need is located under one central tool making it quicker and easier to get things done efficiently. I had never used hubspot until working with my current company and it is so much easier and cleaner than other similar CRM platforms!
What do you dislike about the product?
Sometimes it is a bit tedious attempting to add more than one image to social posts. Certain platforms are easier to post two + pictures than others.
What problems is the product solving and how is that benefiting you?
Not enough social media presence. Hubspot has helped us gain lots of social media views and traction.
Easier than Salesforce, Better than Pipedrive. Its a brilliant tool
What do you like best about the product?
The all-in-one nature of HubSpot makes it easy to accomplish most things without relying on integrations between marketing and sales platforms. Its super easy for most team members to pick up and it makes onboarding new team members to the platform frictionless compared to other platforms. As an added bonus the HubSpot academy is a great source of support.
What do you dislike about the product?
There are some limitations in the workflow and marketing automation capabilities. Such as unable to pause and easily amend enrollment criteria for live workflows. The reporting is not the best and it's not ideal for account-based metrics but then most CRMs are poor in that regard.
What problems is the product solving and how is that benefiting you?
HubSpot makes it easy for us to track all our prospect engagements across both inbound and outbound. We use it to nurture leads, engage clients and prospects with mass email, report on social and ad activity, and empower our sales teams to do 1:1 outreach to key contacts.
Easy-to-use CRM
What do you like best about the product?
All in one place to keep track of marketing campaigns, from ads to emails. Allows you to see real contact information in tracking once set-up.
What do you dislike about the product?
Integration between your website and HubSpot to track end-to-end can sometimes be tricky, so make sure to become best friends with your internal developers!
Not a fan of the reporting/dashboards - still rely on Google Analytics for insight.
Not a fan of the reporting/dashboards - still rely on Google Analytics for insight.
What problems is the product solving and how is that benefiting you?
Using for general campaign management and growth marketing
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