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    Verified User in Computer Software

Marketing Operations is easy with HubSpot

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Easy to use but robust with strong integrations. Visibility of property usage and subsequent data management is a breeze. Lists are an extremely powerful feature and combined with reports it is clear what is happening with all the data. Creating SMART content is perfect for creating personalized experiences for contacts. Making Landing Pages and Website pages is quick and easy, especially if a template exists and A/B testing is actually fun.
What do you dislike about the product?
HubSpot is not cheap and some features are a bit too 'easy' and simplistic. Reporting could use an update in the UX and depth. Having a paid cap on the total CRM size is a hindrance. Workflows are amazing but are a bit laggy and buggy at times, especially in larger flows.
What problems is the product solving and how is that benefiting you?
HubSpot is a great central 'hub' for all integrations and managing top of the funnel contacts in a CRM. Strong workflows ensure a lead is ready for sales to follow up no matter which sales software is used. It has a strong connection with Salesforce and allows for easy sync. Chat software connects seamlessly and updates contacts in HubSpot and Salesforce so reps have a holistic view before a sale.
Recommendations to others considering the product:
HubSpot provides a complete journey from lead to a customer while nurturing the whole way. If you aren't going to use most features in Marketing Hub, then do not get it but if do then it is worth the price.


    Priety T.

Excellent Software

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
It's a best all in one marketing and sales management software.
With hubspot, I can create and optimise my content, nurture leads, monitor contacts in real time and analyse how my marketing campaigns are progressing. With sales team, i can get deep insights on their requirement and how they are frequently visiting the product pages before finalising the purchase.
What do you dislike about the product?
Sometimes the pages created in Hubspot takes 5 min extra to get leaded which can make our customer to leave the page early. We cannot use high resolution images because if this.
What problems is the product solving and how is that benefiting you?
It helps to easily track the IP addresses from the companies who are visiting the website and pages. The activities of prospects like the content, product pages they are frequently visiting, their interactions can be tracked and shared with Sales team.
Recommendations to others considering the product:
I highly recommend this all the marketing professionals to use this tool to make their daily work easier.


    Non-Profit Organization Management

Social media made simple to post across platforms

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Being able to post across all social media platforms and schedule when most optimal out days in advance makes HubSpot a great tool for marketers.
What do you dislike about the product?
I only wish the HubSpot functionality would afford multiple image uploads for Instagram, IGTV, and Instastories.
What problems is the product solving and how is that benefiting you?
With HubSpot Marketing hub, out social media team knows when post are posting so we don’t overlap each other and have a systematic approach to post timing.


    Nicole L.

An intuitive tool and great customer support

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
the ease of use and the wealth of integrations
What do you dislike about the product?
there are several features that have limitations, such as campaigns and workflows.
What problems is the product solving and how is that benefiting you?
managing and marketing to our marketing generated leads
Recommendations to others considering the product:
At some point, you may need a developer to fully utilize the functionality of the templates and designs.


    Computer Software

Very well rounded full stack marketing platform for non-technical teams

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
The key feature we love about hubspot is how comprehensive it is. Having tools for landing pages, forms, SMM, blog etc all in one place is a big time saver and makes each tool more valuable. Every tool comes with great documentation and is easy to teach to others on the team.
What do you dislike about the product?
I think what i dislike most is the lack of granular control we have over creative aspects in Hubspot marketing. I understand that this is more of a swiss army knife than a scalpel but sometimes we feel really hamstrung by having to conform so tightly to templates. There is not a lot of opportunity to colour outside of the lines. This has advantages but as a power user i would prefer to be empowered with opportunities to take greater control.
What problems is the product solving and how is that benefiting you?
The biggest problem we solve is centralizing customer communication in one channel. Phone calls, emails, chats, web meetings all occur in one place so tracing the customer journey is far easier. The direct benefits are hard to quantify but we know that we could not run our business or scale without this piece.
Recommendations to others considering the product:
Definitely make use of hubspots generous free trial program. You can definitely pick and choose what works for use and tap into their integration center to bring in tools that work better for you in some sections.


    Nina M.

HubSpot for Marketing Virtual Events

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I have been using HubSpot for the past 6 months to manage the lifecycle stages of registrants for our organization's virtual events around the world. It has been instrumental in managing deadlines that registrants must meet and adding them into workflows, sending one-off updates, and more. The email templates are simple to use and creating and editing lists that integrate with our registration system is seamless.
What do you dislike about the product?
I dislike the social media scheduling - It is impossible to tag individuals on LinkedIn or Facebook, so I have to manually post on those platforms. Instagram posts that are scheduled out also appear blurry at times.
What problems is the product solving and how is that benefiting you?
We are solving the problems of tracking and communicating with multiple lists of people via email. We have been able to pivot to virtual events without much difficulty due to the easy communication and email automation features in HubSpot.
Recommendations to others considering the product:
This is an expensive tool, so consider a trial and explore all the benefits before diving in.


    Marissa C.

Love Using this tool Just missing a Few Things!

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I love the ease with which I can schedule out my whole week of social media content in this tool.
What do you dislike about the product?
I wish there was an opportunity to schedule story posts as well as post multiple "slide" photos to Instagram. I also wish there was some sort of pre-approval option. Once you have uploaded content into the software you can to a fellow colleague and they can go in and approve the post to scheduled.
What problems is the product solving and how is that benefiting you?
I love the view of analytics I can easily see where our views are coming from including our website sessions it solves my issue of figuring out where to focus
Recommendations to others considering the product:
In relation to other marketing automation services, I believe Hubspot is the most fille out and supported one on the market now.


    Allana G.

It's a complete software.

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
I do like all the integrations between marketing, sales and services (tickets) . With this prodct, i can acces any tutorial and content about my doubts. I can seach on google and with the correct words i will have my answers. It's very simple to configurate the features that we want.
What do you dislike about the product?
I don't have one. All that i need, i have in hubspot. I have worked with other softwares and to choice hubspot was my better idea. So, if myself be prolongated here, i will be not sincere. I'm very happy to choose this product. If i can say one thing, maybe the new features could be more clear when increased, i think Because we didn't expects many changes or new possibilities, creating a lithe confusing.
What problems is the product solving and how is that benefiting you?
The structure about my products, contacts, entrepreneurs matriz and how they are connected, it was my solution. I worked with farmers and corporates that have farmers and in the other crm, it was not possible deal with it.
Recommendations to others considering the product:
I think that the hubspot Marketing hub needs to show better its feature. I felt that if i need to create something, i have to search in google and find the correct words to have access for the knoeledge. So, if you eant to use this product, you need to know that you have to be a person that likes to search and is curious. It's not so easy, you will have to "run" to development by your own.


    Elisa C.

A great and very intuitive experience

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
With HubSpot Marketing Hub I can manage all my marketing activities in just one place. The platform is very user-friendly and easy to understand, that also Sales Reps like it. HubSpot allows me to implement projects that were only designed in my mind.
What do you dislike about the product?
The landing pages creation tool can be refined
What problems is the product solving and how is that benefiting you?
I can manage both marketing and sales operations on the same platform


    Events Services

Easy to use and robust solution

  • November 23, 2020
  • Review provided by G2

What do you like best about the product?
Easy to deploy solutions, no need to have an external developer.
What do you dislike about the product?
Lack of some key integrations or customizations
What problems is the product solving and how is that benefiting you?
Lead routing, scoring, forms, mktg emails.