Marketing Hub Enterprise
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Hubspot Marketing Emails
What do you like best about the product?
The ability to add code snippets to my emails as I enjoy that freedom of design.
What do you dislike about the product?
It is at times confusing to use and requires a lot of training to get your head around if you're new to the platform.
What problems is the product solving and how is that benefiting you?
All of our marketing and acquisition emails are now in one place.
Recommendations to others considering the product:
Go into Hubspot with an open mind as it s difficult to use at the beginning but the hard work has paid off.
Powerful tool, nice UX - sometimes too many features in different places
What do you like best about the product?
Very powerful marketing & sales automation tool.
Everybody in our team loves the UX, its just fun to work with Hubspot. We love all the features! Amazing how you can manage specific content types (mailings, CTAs, documents, ...) in separate places and simply link to them in automations, landingpages, mailings, blog posts etc.
So many options to automate processes - you need a good consulting partner on your side and a lot of process expertise (it's not a tool itself, its how you use it) but if you do, you have almost endless possibilities.
Everybody in our team loves the UX, its just fun to work with Hubspot. We love all the features! Amazing how you can manage specific content types (mailings, CTAs, documents, ...) in separate places and simply link to them in automations, landingpages, mailings, blog posts etc.
So many options to automate processes - you need a good consulting partner on your side and a lot of process expertise (it's not a tool itself, its how you use it) but if you do, you have almost endless possibilities.
What do you dislike about the product?
Reporting:
Over all campaigns definitely needs improvement. In the evaluations the names are not shown, only cryptic codes, for which one must have a translation table ready. It's not possible to calculate the Cost per MQL, Cost per SQL, which is SUPER IMPORTANT! I don't care about a 300% higher cost per Lead if the conversion rate to MQL is at almost 100% — or, I don't care about a super low cost per lead if they don't convert to MQLs. Cost per Lead is a nice indicator but for a professional marketing approach it's not enough. Marketing teams are there to tribute to the companies success and therefore, we don't only need to generate conversions, we need to make sure the right prospects convert.
Funnel view should be available for every campaign (not just overall all contacts).
One should be able to manually add data. In Germany, XING is a very powerful channel, yet they don't offer API connection for Hubspot (or hardly any other tool). Also, what about events etc. --> one should be able to manually add channels and the related costs, link conversions to these channels / campaigns to gain a better overview on all marketing activities and their ROI.
Support:
They can be amazing but you have to know who to talk to. Some support employees are super high qualified — if you are starting with the tool you should review their work quality carefully to find out whom you should listen to. Some support employees don't really know the system, but they hardly admit it, which can be very misleading and a waste of time. We had situations where they lead us on a totally wrong path and built processes depending on the wrong solution.
Over all campaigns definitely needs improvement. In the evaluations the names are not shown, only cryptic codes, for which one must have a translation table ready. It's not possible to calculate the Cost per MQL, Cost per SQL, which is SUPER IMPORTANT! I don't care about a 300% higher cost per Lead if the conversion rate to MQL is at almost 100% — or, I don't care about a super low cost per lead if they don't convert to MQLs. Cost per Lead is a nice indicator but for a professional marketing approach it's not enough. Marketing teams are there to tribute to the companies success and therefore, we don't only need to generate conversions, we need to make sure the right prospects convert.
Funnel view should be available for every campaign (not just overall all contacts).
One should be able to manually add data. In Germany, XING is a very powerful channel, yet they don't offer API connection for Hubspot (or hardly any other tool). Also, what about events etc. --> one should be able to manually add channels and the related costs, link conversions to these channels / campaigns to gain a better overview on all marketing activities and their ROI.
Support:
They can be amazing but you have to know who to talk to. Some support employees are super high qualified — if you are starting with the tool you should review their work quality carefully to find out whom you should listen to. Some support employees don't really know the system, but they hardly admit it, which can be very misleading and a waste of time. We had situations where they lead us on a totally wrong path and built processes depending on the wrong solution.
What problems is the product solving and how is that benefiting you?
We are using Hubspot Marketing Pro + Sales Starter. Switched from ActiveCampaign to Hubspot in order to be able to create scalable processes in marketing & sales, since we are growing rapidly right now.
Recommendations to others considering the product:
Use it! Before implementing it, model all the processes you need and match them with the hubspot standard. Always stick with the standard, if possible because this tool is growing fast (new features are released on a regular basis). Focus on what brings you the biggest benefit. Don't rely on Hubspot Support only - team up with a Hubspot Partner.
Easy automation with good overview
What do you like best about the product?
We appreciate the easy way to preload the system with social postings in different channels. With the calendar view we can plan (and see) what we have on the way out. It works very well also with multiple languages
What do you dislike about the product?
The reporting section could be more intuitive to use
What problems is the product solving and how is that benefiting you?
We can plan and prepare activities in a long time Before. That way the feeds are uninterupted during holidays and vacations
Work smarter not harder
What do you like best about the product?
Hubspot marketing enables me to be automated and personalized. The features have made my life easier and given me more time to analyze (with the awesome reporting functions) the behavior of our customers and noncustomers.
What do you dislike about the product?
The downside is within our company we use other CRMs and the integrations are tough to keep clean.
What problems is the product solving and how is that benefiting you?
We are understanding our customers and noncustomers more and more. We are able to progress to targets and keep track of all the data as we go.
How Hubspot helped us grow from startup to scaleup
What do you like best about the product?
The automation tools, email sequences and data analysis Hubspot provides makes my job in marketing that much easier and means we can achieve more in less time.
What do you dislike about the product?
Some of the newer tools, email sequences, for example, have less functionality compared to the marketing email tool. More transparency of prospect engagement from sequences would be great!
What problems is the product solving and how is that benefiting you?
Automating email marketing, lead scoring and prioritising contacts and lead nurture is all key to our strategy. Active lists which populate based on lead score and job role have really improved our targeting. Sales and marketing alignment is made that much easier with Hubspot
Recommendations to others considering the product:
Use the learning resources provided by Hubspot
An all-in-one tool that you learn to love
What do you like best about the product?
Think of anything and it can be done, you just have to find the way to do it. Once you get familiar with the tool the possibilities are endless. As a marketing person, being able to leverage contacts, list, workflows, marketing automation, reports, etc. for our marketing strategy is great.
What do you dislike about the product?
There's quite a learning process to become familiar and confident with the tool.
What problems is the product solving and how is that benefiting you?
Marketing reports, social media planning, email marketing, contact lists for marketing purposes, blog, SEO optimizations, etc.
The benefits are that we don't have to mess around with different tools, nearly everything can be done from the one platform.
The benefits are that we don't have to mess around with different tools, nearly everything can be done from the one platform.
Recommendations to others considering the product:
Try it out for free and see for your self. It is one of the best CRMs out there.
The complete package for any company with a marketing department
What do you like best about the product?
Hubspot makes it so easy to schedule social posts and see them all in chronological order. It makes email design extremely easy and is effortless to create professional looking emails. Blogs can be made in minutes and there are excellent templates for landing page creating too.
What do you dislike about the product?
Creating blogs can be clunky when trying to edit the main content. Email builder is limited at times
What problems is the product solving and how is that benefiting you?
It allows me to easily create marketing comms that look highly professional at great speed
Recommendations to others considering the product:
The ultimate marketing solution to cover all aspects of marketing. Great analytics, easy content creation and fantastic support if you encounter any problems along the way.
Automation helps you fill in the gabs of human recollection
What do you like best about the product?
You can do almost anything in HubSpot and the tool allows you to connect your activities across marketing, sales and customer success in a smooth and intuitive way.
I really like the opportunity to create workflows (a string of actions that you build with a triggering action that start the flow of actions you have build, where everything happens automatically). We use it a lot to optimize our sales operations; signed up trials are created as deals, we receive internal notification when leads of interest have had no activity for x amount of time, and first step tasks are created for customer success as soon as sales has closed a deal. Workflows truly help to make sure that leads do not fall in between to chairs.
I really like the opportunity to create workflows (a string of actions that you build with a triggering action that start the flow of actions you have build, where everything happens automatically). We use it a lot to optimize our sales operations; signed up trials are created as deals, we receive internal notification when leads of interest have had no activity for x amount of time, and first step tasks are created for customer success as soon as sales has closed a deal. Workflows truly help to make sure that leads do not fall in between to chairs.
What do you dislike about the product?
I have only so fare found 2 things that I would like to change in HubSpot. First, it would be nice to be able to connect a contact person with several companies (for instance if several companies use the exact same consultant in an area of expertise, and not just the same consulting company, it would be nice to be able to connect that consultant to several companies). Second, there are limitations to what you can report in HubSpot. The tool is very good at creating the type of reports that it knows you want to see (activity cross rep and type of activity, MRR compared to goal etc.), but it is a bit harder to work with when you want to create a custom report. Thumb rule, the tool is good at counting elements within 1 parameter, but have a harder time counting cross 2 or 3 parameters, but over time you find out ways to work around the obstacles that the custom reporting can give you.
What problems is the product solving and how is that benefiting you?
To sum up what I have already written; HubSpot helps us connect the journey from cold lead to customer through the different hands that are in the process without loosing information or leads on the way.
Recommendations to others considering the product:
Try it out and see how it fits your needs.
Hubspot- The must have inbound marketing tool
What do you like best about the product?
The amount of detail you can go in and tweak things with is phenomenal. The data and insights you're able to harness are easy to find, user friendly, and do a lot of telling.
What do you dislike about the product?
Nothing at all. I Dislike that not enough people use hubspot in Europe.
What problems is the product solving and how is that benefiting you?
We're able to understand what our customer base truly appreciates and values, and target content that's relevant to them. The marketing analytics equip us with everything we need to do succesful campaigns.
An all-rounder of a product, bridging the gap between our clients and us - One workflow at a time!
What do you like best about the product?
1) Firstly, one of my favorite features of Hubspot's marketing hub is the ability to create highly personalized and innovative email templates, and organize them by intuitive folders, further sub-divided amongst teams.
2) Secondly, being able to view the click and open rate metrics on each template is a very intuitive addition to their offering, which has greatly helped us analyze our email performance and improve upon it, where possible.
3) Thirdly, Hubspot's support team has been nothing short of brilliant, by their patient assistance provided to my team and I at crucial junctures, where we had found ourselves stuck with crucial issues.
4) Lastly, the workflow functionality has proved to be a crucial tool to reach out to multiple clients at once, once they reach a particular stage of the pipeline.
2) Secondly, being able to view the click and open rate metrics on each template is a very intuitive addition to their offering, which has greatly helped us analyze our email performance and improve upon it, where possible.
3) Thirdly, Hubspot's support team has been nothing short of brilliant, by their patient assistance provided to my team and I at crucial junctures, where we had found ourselves stuck with crucial issues.
4) Lastly, the workflow functionality has proved to be a crucial tool to reach out to multiple clients at once, once they reach a particular stage of the pipeline.
What do you dislike about the product?
It is normally near to impossible to create a perfect product, especially a CRM Software at that, that is the paragon of virtue in terms of technical perfection. However, that being said, Hubspot's Marketing Hub has proved itself to be a 21st-century tool kit that could be indispensable in the right hands. But even with its host of pros, there does exist a couple of cons that are worth mentioning:
1) In some scenarios, we found Hubspot's server to be lagging quite a bit, where it takes time to load lead data and send emails, and in some scenarios, the customer would even receive the email late, with some customers not receiving it at all, for some reason. Although corrections were made multiple times in the workflow tree to enhance the automated emailers from our end, we still have some cases where emails took a while to send.
2) On similar lines to the previous point, we have also found the occasional glitch where an embedded Whatsapp referral API link would not even show on the email at our end, while editing the template, or the client's end, which led to a whole host of issues with many clients not receiving emails with their personalized referral token. However, upon bringing this up with support, they were able to replicate the problem and are working on fixing the issue from their end. Much hope rests on this glitch or error getting resolved soon, though it could potentially be triggered by the browser (I am using Chrome on Windows) as well, since support (who was using Chrome on a Mac) did not have the same issue. Still, since the majority of my team is using Hubspot on Chrome, they too were facing the same issue.
3) Lastly, we are facing a rather worrying issue of some of our automated transactional emailers ending up in our customers' spam. Although multiple changes were made to reduce the size and content on the email template itself, the issue has still persisted. Although this could be Gmail's incredibly aggravating problem of filtering our inboxes, unless resolved soon, it could make the automated emailer functionality rather difficult to use long term.
1) In some scenarios, we found Hubspot's server to be lagging quite a bit, where it takes time to load lead data and send emails, and in some scenarios, the customer would even receive the email late, with some customers not receiving it at all, for some reason. Although corrections were made multiple times in the workflow tree to enhance the automated emailers from our end, we still have some cases where emails took a while to send.
2) On similar lines to the previous point, we have also found the occasional glitch where an embedded Whatsapp referral API link would not even show on the email at our end, while editing the template, or the client's end, which led to a whole host of issues with many clients not receiving emails with their personalized referral token. However, upon bringing this up with support, they were able to replicate the problem and are working on fixing the issue from their end. Much hope rests on this glitch or error getting resolved soon, though it could potentially be triggered by the browser (I am using Chrome on Windows) as well, since support (who was using Chrome on a Mac) did not have the same issue. Still, since the majority of my team is using Hubspot on Chrome, they too were facing the same issue.
3) Lastly, we are facing a rather worrying issue of some of our automated transactional emailers ending up in our customers' spam. Although multiple changes were made to reduce the size and content on the email template itself, the issue has still persisted. Although this could be Gmail's incredibly aggravating problem of filtering our inboxes, unless resolved soon, it could make the automated emailer functionality rather difficult to use long term.
What problems is the product solving and how is that benefiting you?
1) Prior to using Hubspot, we were in the habit of using MailChimp to fulfill our emailer needs. However, after we adopted Hubspot, it became our one-stop-shop for a variety of our problems and requirements; the Marketing Hub handling all our transactional and marketing emails; its utility only being valued even more after being combined with the Workflow automation tool, that has grossly reduced the lead conversion time for our clients.
2) As a stickler for a good file and organized email template system, the ability to create templates, group them by folders and share them with various teams have greatly reduced the clutter of unorganized templates and have made remote collaboration, in times of WFH, a pleasure, rather than a chore.
3) The creation tool for emails itself deserves a mention and using the tool, emails can be customized to reflect our brand image and values, and with the help of the handy open and click rate metrics, we can easily measure how well an email is doing in open or click-through rates, compared to a template that has scored 60 to 70% or higher rates. Additionally, the use of personalized tokens (Generated from Contact or Deal cards) have allowed us to personalize our emails, ramping up out outreach game by a huge amount.
4) Personally, the workflow automation function has an absolute game-changer for me, as it has given us the intuitive ability to create workflow trees that identify our target audience by a specific Deal or Contact criteria, following which we would have access to a whole host of options as to what we can do with the enrolled leads. Prior to using this functionality, we had a team who would manually send out these emailers, and once we figured how to use this tool, the workflow can easily enroll and shoot emailers out to 100 to 200 clients (or more) at a time, giving us much-needed time and bandwidth to focus on other priority tasks.
2) As a stickler for a good file and organized email template system, the ability to create templates, group them by folders and share them with various teams have greatly reduced the clutter of unorganized templates and have made remote collaboration, in times of WFH, a pleasure, rather than a chore.
3) The creation tool for emails itself deserves a mention and using the tool, emails can be customized to reflect our brand image and values, and with the help of the handy open and click rate metrics, we can easily measure how well an email is doing in open or click-through rates, compared to a template that has scored 60 to 70% or higher rates. Additionally, the use of personalized tokens (Generated from Contact or Deal cards) have allowed us to personalize our emails, ramping up out outreach game by a huge amount.
4) Personally, the workflow automation function has an absolute game-changer for me, as it has given us the intuitive ability to create workflow trees that identify our target audience by a specific Deal or Contact criteria, following which we would have access to a whole host of options as to what we can do with the enrolled leads. Prior to using this functionality, we had a team who would manually send out these emailers, and once we figured how to use this tool, the workflow can easily enroll and shoot emailers out to 100 to 200 clients (or more) at a time, giving us much-needed time and bandwidth to focus on other priority tasks.
Recommendations to others considering the product:
This is a brilliant set of tools, which is very intuitive to pick up, flaunts an attractive UI, has a whole plethora of options that allow you to customize every conceivable bit of the email template, followed by a range of secondary benefits that allows you to integrate these emails into any stage of your Pipeline. To summarise my recommendation to others, I would say that Hubspot is a fast-growing CRM software that has commanded its market genre, boasting a whole host of features that could uniquely supplement various portions of your daily client interactions, leaving you with more time to focus on other priority tasks. Whether it's creating highly personalized conversational or marketing templates, to tracking individual email template performance to understand customer viewing trends, to tracking how well a blog, article, or piece of content has done by its click or open rates, to even creating basic automated workflows to engage your audience at various stage of your customer experience funnel, Hubspot Marketing Hub has enough features to keep you productive and goal-focused for the long run!
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