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    Marketing and Advertising

I love Hubspot Ads

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The dynamic pulling of all of our campaigns from various platforms directly to Hubspot
What do you dislike about the product?
Nothing this is our main source of truth
What problems is the product solving and how is that benefiting you?
The effectiveness of our ads. Being able to look at MQL and SQL on a campaign level


    Greta M.

Great tool for lead generation and nurturing

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The ability to set up workflows for different segments.
What do you dislike about the product?
Clutter with the amount of contact properties.
What problems is the product solving and how is that benefiting you?
Identifying where our leads are in different processes. It's been helpful for quick reporting.
Recommendations to others considering the product:
Do multiple demos to fully understand the product's capabilities. One overview demo isn't enough.


    Courtney C.

Makes Blogging for Your Business So Much Easier

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
My favorite part about the blogging tools in HubSpot is the optimization tab. You simply cannot go wrong here. HubSpot lets you know what essentials parts of your blog are missing that will make it difficult for your audience to find you online. Additionally, you can use these tools to help you focus your writing on specific keywords and SEO metrics. Speaking of metrics, the analytics in HubSpot are so detailed! Because my focus is on blogging, I comb through reports daily on which of my posts are doing well and which need adjustments to work better.
What do you dislike about the product?
As a blogging tool, HubSpot is already pretty great. I don't think there is anything necessarily unlikable about the tool, but they are constantly making updates and addons to make the experience even better for their users. A recent addition of a Canva integration has been a favorite. I know that if there are common complaints about any aspect of HubSpot, the developers work hard to address them.
What problems is the product solving and how is that benefiting you?
Because of the optimization tools within the blogging tool, I am able to better create educational, targeted blog posts that are relevant to my industry and my customers. I have found that using HubSpot's blogging tool along with their social platform, I have been able to reach a much wider audience than I would if I was simply posting on Wordpress or a similar site.
Recommendations to others considering the product:
You won't find another platform that's as easy to use as this one with as many features as this one. Do yourself a favor and choose HubSpot instead of trying to save a bit of money and corralling several CRMs and apps at the same time.


    Marsha L.

Hubspot Marketing Hub

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot is extremely user friendly and over the 2+ years I've been using it, there are always new features being added, as well as improvements to overall ease of use. For example, the drag and drop email builder. Also, the number of resources online. And the customer service is top notch.
What do you dislike about the product?
Honestly, nothing. I love hubspot and have had no issues.
What problems is the product solving and how is that benefiting you?
I use marketing hub for a lot...automated and regular emails, landing pages, forms, workflows. It helps us track our marketing efforts in one place.
Recommendations to others considering the product:
The best advice - take advantage of the free resources online. Also don't hesitate to pick up the phone when you can't figure something out. More than likely your issue will be resolved within 30 minutes.


    Non-Profit Organization Management

Great marketing tool

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Simple to use, clear reporting. Great workflow options.
What do you dislike about the product?
It takes forever to load a new list! It’s super annoying how slow it is.
What problems is the product solving and how is that benefiting you?
We are sending amazing marketing emails across all four brands.


    Carrie M.

Hubspot is great

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Being able to work on so many emails at once. Its awesome being able to get inside and look at what people click and if they even open the email. It allows me to figure out if I need to design them in a different way to get more clicks. I like being able to go in and make changes as the email is live to better improve the email in the long run. I really like the design features where you can drag and drop elements. Thats the easiest way to design the emails. I just love being able to make things super perfect down to the pixel. I feel like this is a super basic aspect but I like being able to duplicate emails. Its also good with collaboration between team members. We can all go in and edit the emails with ease and not having a deep knowledge of the product. It's easy to learn and get the hang on quickly on your own without a lot of outside instruction.
What do you dislike about the product?
I wish it was easier to do customization to the emails design. As a designer I can't go in and customize code as easily as other developers can. Sometimes the design tools aren't super intuitive but for the most part I can get what I need to do. Sometimes I feel like there should be easy ways to do things and I can't get it done.
What problems is the product solving and how is that benefiting you?
Being able to figure out best ways to target our customers and get the most use for our client. It's also nice to be able to divide by different clients. I personally don't use the landing pages or forms, but I know our digital people do a lot and that is super helpful in other aspects outside of email. I personally don't go into the specifics of the numbers and stats based on the emails, but I know that other people in my company do and that they find great value in that resource.


    Richard L.

Hubspot Automates Many Aspects Of Marketing

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot has amazing tools that automatically track different things which I really like. For example, google ads conversions are tracked in Hubspot without needing UTMS or anything like that. Also their customer support is top notch. Whenever I have a question I'll get an answer in a day.
What do you dislike about the product?
Some customization elements do require a bit of coding expertise (html/java). Overall tho this isn't a huge problem except when you need to make template changes or GTM configurations
What problems is the product solving and how is that benefiting you?
Most of my problems are based on attribution of marketing and Hubspot does that very well. Also Hubspot is great at creating dynamic email lists which has really improved our email marketing game.


    Camille B.

Fantastic platform for content marketing

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
The blog editor is really easy to use on HubSpot, so I can quickly add and format posts and make sure they look appealing and read well, with plenty of images and calls to action. It's easy to optimise posts for SEO purposes and track keywords with the Optimize function. I also really like the email editor, I've found it much easier and more intuitive to use than similar platforms that are dedicated to email marketing.
What do you dislike about the product?
One sticking point is the lack of search functionality for pages/posts - you can only search by article title and not by what is in the articles themselves. This makes it harder to add internal links to improve navigation and average number of pages per website visit, though a Google "site:" search will help with that, so it's certainly not a deal breaker for us.
What problems is the product solving and how is that benefiting you?
We needed to track lead generation and use our data with more oversight, which the HubSpot marketing hub really helps with. It's easier to visualise our SEO strategies too with the specialised SEO area. This has been particularly helpful for our social media management and data tracking, showing us how our social posts contribute to a variety of campaigns we have set up.


    Higher Education

Simple yet powerful platform for companies interested in lead gen and flexibility.

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I can make major and minor changes readily without having to understand code. The flexibility of the system and the module based approach is great.
What do you dislike about the product?
There can be a lot of underlying layers in the design manager and so sometimes items don't format as expected and you have to update the modules. The HubDb tables cannot be sorted by column a-z nor filter by information in one column so finding things for updates is really hard.
What problems is the product solving and how is that benefiting you?
All my lead gen needs plus the ability to make and edit pages and navigation with ease so I can easily launch new products.


    Matthew P.

One Powerful All-encompassing Platform

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
All your marketing tools and data are on one easy-to-use, powerful platform. I save so much time and get all the support I need to provide an experience to my customers that drives conversions.

From sales automation to building websites, content strategy to aligning sales and marketing, HubSpot helps you save time and generate more leads.
What do you dislike about the product?
I think it can sometimes be difficult to know how to get the best out of Hubspot. There are so many different features that can be split into so many smaller features. Then If you add in Zapier and other API connections, it can be hard to maximise its potential.
What problems is the product solving and how is that benefiting you?
We have completely transformed our customer journey for a variety of different stakeholders. Utilising workflows, enrollment triggers and so much more to really deliver a personalised experience that works well.