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    Kathleen B.

Customization makes targeted communication easy

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I like the customization of if/then branches in workflows to make sure that your messaging is going to exactly who you want it to (and not anyone else). I also love how personalized tokens make it easy to send targeted emails even when using a big list. Importing lists is super easy and the email builders make it super simple to drag and drop/piece together a nice looking email, even without much design experience. Customer service has always been attentive and helpful as well.
What do you dislike about the product?
There are not any downsides that I strongly dislike.
What problems is the product solving and how is that benefiting you?
Sending highly targeted communications in an efficient way. Setting up automatic workflows to avoid manual emailing. We have improved our marketing efficiency significantly because we do not need to split up different lists or manually send out emails each time we want to create a campaign. We can also better track campaign success through opens, clicks, and an integration with our own platform.


    Hospital & Health Care

Great Software

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is both intuitive and effective.
What do you dislike about the product?
Editing, formatting can be a bit tricky.
What problems is the product solving and how is that benefiting you?
Boosting web traffic by demonstrating best-in-class thought leadership.
Recommendations to others considering the product:
Consider what you need from a blogging platform—do you need helpful metrics and an intuitive system? HubSpot may be right for you.


    Greg D.

The best marketing tool available - hands down!

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Ease of use is probably my favorite part of HubSpot -- everything from navigating through the analytics tools to building custom reports. It's easy to figure out which means I can build new reports and share deep-dives even faster with my team. The recent expansions to the dashboard capabilities have also enabled building quickly-digestible information for the team to access. It was easy to get the team on-board as well. All the training courses were easy to go through at a reasonable pace and even our less tech-savvy team members were able to find a way to use everything with ease.
What do you dislike about the product?
The mobile app for Hubspot is severely lacking Marketing-focused features. It would be nice to have access to the same (or similar) marketing, email, and social features that are available on the web-based Marketing Hub. So much of the social aspect of HubSpot would be nice to access while I'm on-the-road or in-the-moment.
What problems is the product solving and how is that benefiting you?
We're streamlining our communication efforts and we're able to strengthen our brand identity using HubSpot marketing hub. Our team can present a strong, consistent message as they engage with their clients by using some of the tools available.
Recommendations to others considering the product:
HubSpot offers a ton of free resources - do your homework and go through their training options available. It's well worth your time!


    Information Technology and Services

Lots of hidden features, all you need to do is find the good ones

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I like that Marketing hub. It provides all the basic tools needed to run a campaign. I like the scheduling part, especially sending emails by time zones.
What do you dislike about the product?
The reports are very mediocre and confusing. There is so much room for improvement. Dashboards can be so much better. It needs to provide better information and look a bit better.
What problems is the product solving and how is that benefiting you?
The best part is that all my activity can stay in one platform. I can easily see what content has been sent to a particular customer and how he/she has engaged with it. But there is so much more that can be done like automation, etc. This flow needs to be better explained to a marketeer so that the platform can be best utilised.
Apart from that as mentioned above, I like the scheduling part for Social media and emails.
Landing pages are very handy but the templates need to be more easily editable.
Recommendations to others considering the product:
The templates definitely need to be more easily editable.
The platform needs to have a better flow.


    Business Supplies and Equipment

Social Media Review

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
scheduling, editing photos to recommend sizes, insights, and connecting ad account to the platform to push leads through.
Also, everything is easy to use and they provide helpful lessons on how to utilize their services.
What do you dislike about the product?
Scheduling posts on Instagram, you can only do one photo or video at a time. If you want to do multiple in one post you have to do it through the app or your creative studio on Facebook.
What problems is the product solving and how is that benefiting you?
For my job, I like that we are able to track customers that come in from social media and then continue to nurture them through workflows and other campaigns.


    Information Technology and Services

Very clear and user friendly

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
Workflows, email marketing and automations
What do you dislike about the product?
Nothing im very happy with the software.
What problems is the product solving and how is that benefiting you?
Automation on email marketing with workflows. It benefits by making each email more personalized


    Katie S.

Easy To Use ; User Friendly ; Highly Recommend

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I love how intuitive it is. Very Easy To Use.
What do you dislike about the product?
That you cant bcc in marketing emails...
What problems is the product solving and how is that benefiting you?
Easier to work with Sales and Marketing. Easy to Train Sales Reps. Easier to make email blasts bc I do not know photoshop or HTML and also just so many extra ways to reach your customers.
Recommendations to others considering the product:
It is so easy to use and worth the money! Cheaper than salesforce too. Better education, support, and ease of use.


    Chris S.

Makes social media scheduling a breeze

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
I primarily use it in my functions for social media scheduling and analytics. It's great to be able to schedule multiple posts across platforms simultaneously. I also like the email feature as I can let our blog subscribers know about new posts. The updated interface is quick and easy to use and looks very clean.
What do you dislike about the product?
Occasionally posts will not publish and it is unclear why, which can be frustrating. However, this has never created any substantial problems and posts can be easily rescheduled.
What problems is the product solving and how is that benefiting you?
I'm saving a lot of time by having all of our platforms accessible through a single interface. It makes it easy to push messages out so I'm not wasting time logging into different applications. I can also easily keep track of my schedule, so I'm not over or under posting content.


    Frans V.

Best tool in our marketing arsenal

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
With Marketing Hub, I am able to plan, schedule and make updates to our content at any time. It allows me to allocate my time accordingly and makes my life a whole lot easier!
What do you dislike about the product?
Every now and again there are minor issues with scheduled posts not going through to our social media pages. Some more active and responsive live chat will really go a long way to assist me when I need quick help!
What problems is the product solving and how is that benefiting you?
Saving massive amounts of time each week, by scheduling posts. I am able to reach very specific and targeted contacts, via email. I can create amazing super effective landing pages to generate leads and keep our audience engaged. Automated workflows also ensure that I can keep in touch with stagnant contacts without having to manually look for them. Posting content to our blog page and news page is super simple and really helps with our SEO.


    Kelsey H.

Hubspot review

  • October 15, 2020
  • Review provided by G2

What do you like best about the product?
It's super easy to use and intuitive for what we need
What do you dislike about the product?
How I can't sort blogs by month or a specific date
What problems is the product solving and how is that benefiting you?
content creation problems and easy social media scheduling are big benefits
Recommendations to others considering the product:
I recommend HubSpot Marketing HUB to anyone interested in growing their leads and social media exposure. It's super easy to use and has everything you need all in one place, which is my favorite part. The reporting tools are also super helpful to see how well your efforts are working and where you need to improve.