Marketing Hub Enterprise
HubSpotReviews from AWS customer
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List Building Tool is Second to None ... Be Prepared to Create Workarounds
What do you like best about the product?
The list building tool is amazing. You can literally create a targeted list of prospects on any criteria .... the number of pages viewed, which pages they've viewed. It's amazing
What do you dislike about the product?
You do need to be prepared to create workarounds. I've had to use Zapier several times to complete basic functions that are standard in other email tools, but don't come out of the box in Hubspot. e.g. only send an email on a specific day of the week e.g. Thursday.
What problems is the product solving and how is that benefiting you?
We are giving our clients tailored email content based on what they actually want to hear about. BUT, you need to realise that you need to create that strategy yourself. The software doesn't create the strategy for you. You create the strategy and the software is the enabler. If you don't have strategy then you will be disappointed with any software you use.
A lot of capabilities and easy to use, but sometime it's a problem.
What do you like best about the product?
Ease of use, super fast and easy to get started tutorial or trainings are not needed (personally) to find something or achieving my goal.
Integrations to a lot of other marketing platforms and tools (LinkedIn, Facebook, Drift, Unbounce, SFDC, etc.) save us resources and help us to achieve more from hubspot and other tools we are using.
Integrations to a lot of other marketing platforms and tools (LinkedIn, Facebook, Drift, Unbounce, SFDC, etc.) save us resources and help us to achieve more from hubspot and other tools we are using.
What do you dislike about the product?
Lack of A/B testing feature for a workflow, which is essential for our marketing efforts for example if we want to test different lead nurturing programs it's currently impossible.
Some features offer limited capabilities and therefore we need to use 3rd party tools e.g. chatbot or page builder.
Another problem we currently have is we don't have an easy solution to connect our analytics from HubSpot to the company BI and there's no integration to google data studio which is a very needed one.
Some features offer limited capabilities and therefore we need to use 3rd party tools e.g. chatbot or page builder.
Another problem we currently have is we don't have an easy solution to connect our analytics from HubSpot to the company BI and there's no integration to google data studio which is a very needed one.
What problems is the product solving and how is that benefiting you?
We use Hubspot to manage our lead generation efforts in an organised and efficient way.
It help us to capture leads from different digital assets, nurture them and pass them to the sales team to turn them into revenue stream for our company.
Then we can track the performance with the analytics Hubspot offer to understand where are we and what do we need to improve or change.
It help us to capture leads from different digital assets, nurture them and pass them to the sales team to turn them into revenue stream for our company.
Then we can track the performance with the analytics Hubspot offer to understand where are we and what do we need to improve or change.
Recommendations to others considering the product:
I would recommend HubSpot for B2B.
HubSpot is the big dog
What do you like best about the product?
Easy to use and understand, online visuals are good
What do you dislike about the product?
The reporting is pretty much raw data. Online visuals are not what gets exported to report.
What problems is the product solving and how is that benefiting you?
We do everything in HubSpot for marketing automation. It's great to have one tool to do everything.
Bit expensive, but it gets the job done
What do you like best about the product?
HubSpot Marketing Hub is an all in one marketing platform, which centralizes everything a marketing team needs in the same space. which results in:
Huge time savings,
Efficient operations
Improvement of internal communication
Huge time savings,
Efficient operations
Improvement of internal communication
What do you dislike about the product?
Quite pricy for small businesses, and require to do the certification in order to understand all the aspects of the platform
Limited workflows.
SEO features need improvement
Limited workflows.
SEO features need improvement
What problems is the product solving and how is that benefiting you?
Executing marketing plans and getting insights. maintaining a strong relationship with our customers.
Creating instant landing pages for test campaigns
Creating instant landing pages for test campaigns
Recommendations to others considering the product:
Do all the certification in order to understand the true potential of hubspot
Great Software
What do you like best about the product?
In the Hubspot Marketing Hub, I love the workflow automation feature and capabilities.
What do you dislike about the product?
The drag and drop design capabilities for emails isn't as robust for creative freedom. I'm not a template designer in HTML or code, so the unless you are a wiz with HTML and code, you might be able to have more creative liberties. But I'm not..
What problems is the product solving and how is that benefiting you?
Automating daily activities like follow up emails, nurture campaigns, tedious tasks for marketing (and sales) and more.
Recommendations to others considering the product:
Take advantage of the Hubspot Academy and Knowledge Center. At first, Hubspot can seem overwhelming - but using those tools help a lot! And the Hubspot Support is fast, accessible, and knowledgeable.
Everything that I need
What do you like best about the product?
Workflows and dynamic lists mean you can do some pretty sophisticated things with your marketing automations
What do you dislike about the product?
There are some slight inconsistencies in functionality in eg. reporting, lists.
What problems is the product solving and how is that benefiting you?
We have managed to increase conversion rate of all email marketing programs and consistently hit SQL targets.
Love HubSpot for everything we do
What do you like best about the product?
Tracks all our data seamlessly and our client can also use this powerful hub
What do you dislike about the product?
Sometimes it can be a little complicated in terms of set up
What problems is the product solving and how is that benefiting you?
We are able to track the customer journey far more effectively
Recommendations to others considering the product:
I would recommend this product if you are looking to connect your marketing tools to one place and gather data throughout the buys journey. This has become extremely useful when finding out where exactly our leads are coming from, which marketing efforts are working, and which ones are not.
Best marketing platform period
What do you like best about the product?
HubSpot Marketing is by far the best marketing platform out there. Their email marketing solution is easy to use and provides a ton of different data points to analyze after the fact. We use it in conjunction with their CRM and it's made our lives much easier. We also like the workflows and automation a lot as it's much easier to use than competitors.
What do you dislike about the product?
HubSpot is still rolling out Related Companies, which allows you to assign a contact to more than one company. It's still very quirky though and creating lists off it is not easy. Hopefully when it's out of beta, this will be fixed. More generally, you're paying a premium for what you're getting. They're definitely much more expensive than the competition.
What problems is the product solving and how is that benefiting you?
We use HubSpot to manage all of our email marketing, social media posts, blog, and some action-based automation. We've streamlined our systems and it's made it much easier for our teams to work together.
Hubspot Review
What do you like best about the product?
I enjoy the dashboard and it's ease of use.
What do you dislike about the product?
The lead generation is filled with spam. I often get clients asking me to set up funnels through hubspot and every time I do, it's all junk email addresses.
What problems is the product solving and how is that benefiting you?
I enjoy it's platform for running ads through FB
Recommendations to others considering the product:
I'd avoid using it as a lead generator and more as an all around content management system. Ideally, your contacts are totally organic and not dependent on the ads through HB.
Great Marketing tool
What do you like best about the product?
The ability to reach your contacts in a really efficient way and being able to create sequences.
What do you dislike about the product?
That there are not so many options in order to personalize when to stop a sequence.
What problems is the product solving and how is that benefiting you?
Being able to contact in a very efficient way an amount of lead, that manuaylly would be impossible.
Recommendations to others considering the product:
Its a great tool that will help you engage your customers/leads.
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