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    Amanda H.

Hubspot has a lot of useful tools for businesses but can be limiting for marketing teams to use.

  • March 18, 2020
  • Review provided by G2

What do you like best about the product?
Everything is streamlined and connected to each other, these tools make it easier to develop and execute campaigns that are crucial to our team's marketing strategy. We are able to view everything on one platform and use the data we have to improve the reach we have on our market. The courses for marketing are incredibly useful and give first time users and businesses the resources to create better short and long-term marketing plans.
What do you dislike about the product?
Emails, landing pages and more are very limited, and you have to change the format/styles you have to go through a convoluted process. Setting up automation also is very difficult and sometimes our automation does not work the way we want it to even with assistance from Hubspot. The templates are nice, but they are really limiting on the creative process of our designers, especially if we want our assets (emails, pages, etc) to communicate our brands in a more specific, less generalized way.
What problems is the product solving and how is that benefiting you?
Data mining and collecting information is much more streamlined now that all our forms and pages are connected. Creating campaigns is easier and we can keep track of our analytics better because everything is in one place.
Recommendations to others considering the product:
Great for businesses that are just starting out on developing their marketing strategies. Hubspot has a lot of good tools and marketing courses that aim to help you improve your reach and impact, there are limits to how you can use the platform, which can be frustrating for experienced marketing teams that want the process to be easier, not harder. There is a learning curve to using Hubspot, but there is a customer care team that is willing to work with you and help you solve problems.


    Anil R.

HubSpot is best campaign management tool for marketing automation

  • March 18, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is overall best campaign management tool for doing marketing campaigns and promoting our product and services to our loyal customers. HubSpot is best marketing automation tool for batch and outbound marketing campaign, real time campaign, multi channel campaign and promotional campaigns.
What do you dislike about the product?
I dont see any dislike for this tool, its a best campaign management tool in the market.
What problems is the product solving and how is that benefiting you?
We have automated all our campaigns through Hubspot.
Recommendations to others considering the product:
Best Campaign management tool in the market.


    Dan C.

Fantastic online sales tool

  • March 18, 2020
  • Review provided by G2

What do you like best about the product?
- Functionality between contacts and company
- User friendly on a mobile device
- Can call from the laptop using your mobile number
- Track email and attachment views
What do you dislike about the product?
- Not being able to remove photos and images from the image folder
What problems is the product solving and how is that benefiting you?
- Tracking client and customer interactions
- Using tasks and calendar to track follow ups and book catch ups
Recommendations to others considering the product:
Use all of the functions to help you be more efficient and effective


    Accounting

User friendly

  • March 18, 2020
  • Review provided by G2

What do you like best about the product?
I like the fact that I can easily train the other staff and the other marketing. It is hard to implement a tool nationally and the fact that HubSpot is user friendly, it makes my life easier especially with the older staff that is does not use computer as well as the younger generation. The tool is very intuitive and is organized the same way with the different features so everyone can get used to it very quickly.
What do you dislike about the product?
I don't have the fact that the tool has some limitations on some features that sometimes are quite essential. For example, the filtering option in the deals does not allow to select "OR". It is also not possible to set up tasks with dates of today, we would need to change it manually.
What problems is the product solving and how is that benefiting you?
The most important benefit from hubspot for us is the sales pipeline, that is to say to be able to track the won deals, the proposal sent and the company we target. It is also nice that any users in the country is able to access the information anytime and see who the other partners from the other offices are targeting or are working with. We are now able to make very accurate reports in no time, which is probably what had been the most beneficial for us. In terms of marketing, I am now able to organize an event very easily and looking much more professional than before.
Recommendations to others considering the product:
Analyze your needs and see of HubSpot can reply.


    Yashwanth K.

Rich in marketing, fair enough with the Sales as well and Workflows are the hidden heroes here.

  • March 17, 2020
  • Review provided by G2

What do you like best about the product?
Workflows and the property value track history and the Hubspot support guys are simply awesome!
What do you dislike about the product?
Doesn't really respond to feature suggestions from Ideas forum which gets people in trouble a few times.
What problems is the product solving and how is that benefiting you?
I'm part of Sales and Operations, I help the Sales team by creating workflows and optimizing the sales process. I also did some external integration with Zapier, Slack and one of our internal applications.
Recommendations to others considering the product:
If you are looking for the best Marketing tool then just go for Hubspot.


    Computer Software

Great marketing automation tool and CRM all in one!

  • March 11, 2020
  • Review provided by G2

What do you like best about the product?
This is my third company using HubSpot - which has all been by choice! I've brought it on to my current company and the one before because I love the platform. It's wonderful having all of my necessary tools for marketing and CRM in one place. It also has a great UI that makes it easy to train people and easy for them to use and learn on their own. The support has always been fantastic, and they continue to add new features all the time. I'd highly recommend it to anyone looking for a complete marketing automation tool and/or a CRM.
What do you dislike about the product?
The reporting tool does not have as many options as I'd like, and some of the functionality is limited, but they have made a lot of improvements over the past year, so I hope they continue to make those improvements.
What problems is the product solving and how is that benefiting you?
I am responsible for all marketing and sales operations. HubSpot allows me to automate everything and view the results all in one place so I can easily understand what campaigns and actions are providing what results. If I had to jump from tool to tool and doing everything manually, I'd be working three times as much.
Recommendations to others considering the product:
Talk to your account manager and thoroughly review all the different levels of the platform along with necessary integrations.


    Higher Education

Hubspot is a nimble tool that enables us to accomplish our goals

  • March 09, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot accomplishes everything I need for a digital email campaign, all in one place, integrated.
What do you dislike about the product?
Hubspot needs to create ability to segment/trigger based on property value submitted on form submission. Can currently segment on property value and form submission independently, but not what property value was submitted on a specific form submission event in the past.

My previously salient complaint about Hubspot--the inability to reunite branches in workflows--has been rolled out successfully in the software and I am very happy with that functionality now.
What problems is the product solving and how is that benefiting you?
We are able to send lots of email reliably, track it, and understand our constituents convert in response.


    Brent M.

Amazing Support!

  • March 09, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot support is fantastic. I've never had to wait more than 30 seconds to chat with HubSpot support, and when I do they are always able to solve the issue. HubSpot integrates well with our other marketing tools and offers valuable insights into our clients/customers behaviours. The user interface is clean and intuitive.
What do you dislike about the product?
The HubSpot Design manager could be improved. It would be nice to have an all HTML version where we can control over layouts.
It would also be great to see more workflow options for our internal process, like the ability to send an automated email to an account manager after an event.
What problems is the product solving and how is that benefiting you?
We HubSpot for inbound lead generation and tracking, sending marketing and client emails, marketing automation, and to measure marketing campaigns.
HubSpot interrogates well with our other marketing tools and really does act as a hub to keep track of them.
Recommendations to others considering the product:
Take advantage of HubSpot Academy


    Education Management

Navigation from Marketing to Sales

  • March 09, 2020
  • Review provided by G2

What do you like best about the product?
Co-dependent tools that allow Sales, Marketing and Digital teams to work together on one platform (without losing productive time in gathering or moving data from one team to another)

Its customer support is interactive, patient and productive compared to any software support system
What do you dislike about the product?
The time it takes for all teams to understand all tools in-depth (the training time varies from peer to peer)

Also some of the tools are under-utilized because they seem complex (like workflows)
What problems is the product solving and how is that benefiting you?
The entire Marketing to Sales journey on one platform,
New team member picking up from exactly where the last communication was left with the customer,
Staying in touch with the customer through Drip Campaign,
Feedback and Reports in the most simplified manner
Recommendations to others considering the product:
Best tool for navigating from Marketing to Sales
The entire Marketing to Sales journey on one platform,
New team member picking up from exactly where the last communication was left with the customer,
Staying in touch with the customer through Drip Campaign,
Feedback and Reports in the most simplified manner


    Victor A.

The real marketing tool!

  • March 07, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is a powerful marketing tool! I like the tool from its ability to generate different reports to its possibility of integration with different platforms.
What do you dislike about the product?
There are some specific reports that are not possible within the hubspot, this is the case with my company's processes. I think the email report has yet to be optimized.
What problems is the product solving and how is that benefiting you?
We are able to create solutions for our customers, all within the tool. Content production and management, lead capture, workflow creation, customer relationship, among other things that are encompassed in marketing. The Hubspot is capable of solving almost everything!
Recommendations to others considering the product:
I advise you to explore the hubspot, understand its features, talk to support to see solutions for the process you want, all the time they are thinking about creating solutions for customers.