Marketing Hub Enterprise
HubSpotReviews from AWS customer
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A great tool for marketers (and collaboration between sales & marketing)!
What do you like best about the product?
What I find most helpful is the ability to build campaigns quickly with all the elements at your finger tips. From forms, to landing pages and emails, it makes it easy to put campaign elements together and see the results. I've also used the tool to pair sales and marketing efforts together, which is something more organizations need to do better!
What do you dislike about the product?
Sometimes the tool is a little slow or not as user friendly as it seeems. You'll try to do something but you go about it the wrong way.
What problems is the product solving and how is that benefiting you?
Putting campaigns together quickly! Nurturing! Creating customer journeys at the right time, with the right message to the right people.
Recommendations to others considering the product:
Start simple to understand how your organization will use the tool before creating a complex campaign or project using Hubspot.
Great catchall tool with awesome customer service
What do you like best about the product?
Hubspot is able to do most things that any larger CRM can - sales, landing pages, chat features, email automation, etc. It's incredibly user-friendly and you can tell that new features are crowdsourced from customer feedback. The best part is the customer service. I have a weekly call with my AM and truly feel that he's helping me to best use the platform for my business. For quick questions, you can also reach them through chat or phone and I've found that everyone I talk to is knowledgable and can solve my issues quickly. They also have robust reporting that allows me to understand customer behavior.
What do you dislike about the product?
There are a few process improvements that could be made to make automations and email sends run more smoothly. In a couple of situations, I've had to find workarounds to get to my desired outcome and editing templates is a bit more confusing than it should be.
What problems is the product solving and how is that benefiting you?
Hubspot has allowed me to know our customers more and better communicate with them based on their behaviors.
(Almost) Daily Use
What do you like best about the product?
My primary role is social media marketing and management; Hubspot makes it simple to plan ahead and aggregate seamlessly from our blog content. I've been using Hubspot in marketing roles for 6+ years now; it's the standard I expect from any company who utilizes content marketing.
What do you dislike about the product?
Occasional connection issues between sites.
What problems is the product solving and how is that benefiting you?
We need to broadcast our content, simple as that. HubSpot pulls everything in place to share our blog posts in a clear, ever-so-clickable way.
Great Software For Automation and Data Analysis
What do you like best about the product?
What I like most about HubSpot is the ability to manage social media accounts all in one place. HubSpot makes it easy to schedule ads in advance very efficiently. I also enjoy the functionality it provides when managing PPC campaigns such as FB ads, LinkedIn ads, and Google Ads. HubSpot allows me to track and update my campaigns all in one spot as wells as build lookalike audiences.
I also really enjoy all the free learning resources that HubSpot provides. They are very useful.
I also really enjoy all the free learning resources that HubSpot provides. They are very useful.
What do you dislike about the product?
HubSpot can be difficult to get the hang of at first. The software is so big and there are so many options so it can be overwhelming at first. HubSpot does provide a ton of how-to guides and resources so a simple Google search can remedy most confusion.
What problems is the product solving and how is that benefiting you?
HubSpot has made me a more efficient marketer. They're integrations with popular platforms make my job way easier. I also really enjoy using workflows to automate whatever I can.
Recommendations to others considering the product:
I would say that HubSpot is worth the price. The customer support team is great and the software does exactly what it needs to. I recommend it to any company.
Hubspot is the Kobe Bryant of Marketing Tech.
What do you like best about the product?
I love how user friendly HubSpot is. Anyone and everyone could utilize HubSpot with basic understanding of a computer. I was able to learn the functions of HubSpot with in a few days! Once I had a basic understanding, I launched my very first email campaign just a few days after training.b Also, I LOVE the customer service. Anytime I have had an issue or an idea that I was not sure possible, HubSpot's Customer Service Department was timely and understanding of my questions. Another feature that I love about HubSpot is the ability to do multiple posts to each social account all at the same time. This feature is nice because it allows for us to streamline our processes and reduce the amount of human error.
What do you dislike about the product?
I don't really have any major issues with HubSpot. The only issue I ever ran into was the ability to segment lists when sending an email. What I mean by this is, if I had a contact list of 10 people I wanted to be able to segment the list so that maybe half of the list receives the email on Tuesday and the next on Wednesday.
What problems is the product solving and how is that benefiting you?
I am primarily utilizing HubSpot for a variety of reasons including email campaigns, social media and lead capture. With HubSpot we are better able to manage these campaigns through the detail reporting features of HubSpot. This benefit is throughout emailing and social posts which we love!
Recommendations to others considering the product:
This product will make your life SO much easier.
Good for lead-based marketing / easy to use
What do you like best about the product?
Hubspot Marketing Hub is solid. It's easy to use and I like how customizable everything is. Very easy to send emails, set up workflows, manage social media, etc. The customer support is also very strong - very helpful team.
What do you dislike about the product?
I was very happy with Hubspot until we started an account-based marketing strategy. If you want an ABM solution, look elsewhere! The integration with Salesforce is so glitchy / difficult and any attempt to do account-based marketing is onerous. Hubspot has a big issue with creating duplicate accounts - attempting to standardize data on a single account record will take years off your life. Look at Marketo if you are trying to do ABM.
What problems is the product solving and how is that benefiting you?
Hubspot has helped us standup an effective lead-based marketing strategy. For ABM, it's frankly been a bit of a blocker.
Best Product on the Market, Could Still Benefit From Some Tweaks
What do you like best about the product?
HubSpot is incredible because you can so easily create and track marketing campaigns across blog posts, landing pages, web pages, and social media. I know exactly who is coming to the website and where they are coming from.
What do you dislike about the product?
I need a good way to import Google Docs into HubSpot and there really isn't one. The existing tool is very bad.
What problems is the product solving and how is that benefiting you?
I'm able to really measure the impact of my marketing efforts which has been huge for understanding what works and what doesn't for our audience.
Recommendations to others considering the product:
Honestly, you are not going to get a better product for marketing. This is tablestakes in the industry and you'd be crazy not to go for it. This will enable your team to have a successful marketing organization.
Best marketing automation tool on the market!
What do you like best about the product?
I'm mostly using the email feature with the forms, workflows, contacts, etc. What I like best is that they always are trying to improve their features to make their customers' life easier. They even take our opinions into account!
What do you dislike about the product?
I like everything about the tool, if you would like to connect it with another one, you can associate it with Zapier.
What problems is the product solving and how is that benefiting you?
Segmentation and reaching out to people as personalized as possible. It helped to generate more leads for our company.
Social Media Strategist
What do you like best about the product?
I like the HubSpot calendar view in the social media tab. Here, it's very easy for my team and I to plan out our content, approve and schedule posts.
What do you dislike about the product?
Sometimes the social media algorithms do not allow us to do certain things or HubSpot does not update quick enough for what the social platforms offer. For example, when publishing an Instagram post through HubSpot, we are not able to choose a thumbnail image for video posts, choose a location, or tag. Therefore, we find ourselves posting natively onto the platform.
What problems is the product solving and how is that benefiting you?
Before HubSpot, it was hard for my social media team to see what a post looks like before it goes out. With the calendar view and draft mode, our team is able to write a post and add it to drafts. Here, we can make sure everything looks good before pushing live.
Recommendations to others considering the product:
If you're looking to use HubSpot, I suggest getting HubSpot certified, so you're able to navigate the tool easily. If you ever have a question or concern, HubSpot support is always there to help.
HubSpot: A One-for-All Solution
What do you like best about the product?
- Simple, attractive and user-friendly interface
- Organized banner "hub" of marketing tools and assets
- Customizable dashboards for data reporting and analysis
- Seamless navigation from one feature to the next
- A fantastic tool for SMEs and start-up businesses to get off the ground.
- Organized banner "hub" of marketing tools and assets
- Customizable dashboards for data reporting and analysis
- Seamless navigation from one feature to the next
- A fantastic tool for SMEs and start-up businesses to get off the ground.
What do you dislike about the product?
A small, yet important element to the social component of Marketing Hub (that I would love to see introduced): the degree to which Instagram is integrated and the capacity for which multiple outputs are allowed on a single social posting. Additionally, custom objects can be limited and present difficulties for wholly-personalized page assets.
What problems is the product solving and how is that benefiting you?
- Driving steady traffic and securing efficient lead-capture elements
- Implementing effective communications with prospects and leads (social, website, e-mail, ads)
- Seamlessly managing contact lists
- Developing periodical marketing campaigns with the aid of data analytics
- Developing attractive e-mail templates for customer outreach
- Creating high-performing landing pages for inbound marketing campaigns
- Holding activity / report inventory in one convenient place
- Automating communication processes to save time and get the job done more effectively.
- Implementing effective communications with prospects and leads (social, website, e-mail, ads)
- Seamlessly managing contact lists
- Developing periodical marketing campaigns with the aid of data analytics
- Developing attractive e-mail templates for customer outreach
- Creating high-performing landing pages for inbound marketing campaigns
- Holding activity / report inventory in one convenient place
- Automating communication processes to save time and get the job done more effectively.
Recommendations to others considering the product:
Take advantage of the plentiful training guides, videos and (free!) courses that HubSpot offers. They are incredibly helpful and will help to develop your knowledge and the capacity to which you use and understand HubSpot.
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