Marketing Hub Enterprise
HubSpotReviews from AWS customer
0 AWS reviews
-
5 star0
-
4 star0
-
3 star0
-
2 star0
-
1 star0
External reviews
10,000 reviews
from
External reviews are not included in the AWS star rating for the product.
HubSpot can do (almost) everything
What do you like best about the product?
Managing your marketing campaigns from email to social to landing pages - it can almost do it all. I also like the fact that it can not only hold contacts but it can also store information about them as well. We are able to segment these contacts into lists to better curate content for them.
Another thing that I absolutely love is their support team. On every page of their website, they have a purple help button. You have three options: email, chat or call. They are highly responsive and super helpful. I prefer doing the chat feature or email (which they have always gotten back to me within 24 hours). Also, if you are worried about the learning curve with using HubSpot, then I highly recommend their HubSpot Academy (which is free). HubSpot Academy provides training courses for beginners, intermediate and advanced users. Furthermore, you can get certified in the Marketing and Sales platforms.
Another thing that I absolutely love is their support team. On every page of their website, they have a purple help button. You have three options: email, chat or call. They are highly responsive and super helpful. I prefer doing the chat feature or email (which they have always gotten back to me within 24 hours). Also, if you are worried about the learning curve with using HubSpot, then I highly recommend their HubSpot Academy (which is free). HubSpot Academy provides training courses for beginners, intermediate and advanced users. Furthermore, you can get certified in the Marketing and Sales platforms.
What do you dislike about the product?
The reports feature. I want to use the most out of the analytics feature in HubSpot by creating customizable reports but the ability to do that is limiting. For instance, HubSpot creates amazing reports for our ads campaigns; however, I can't add some of these to my dashboard. I just want to create a dashboard that has specific details about my email campaign, social media, website and ads.
Another dislike is their chatbot. We want to use this tool to its maximum potential, such as setting up a workflow after they interacted with our chatbot. As of this moment, this is not possible.
Another dislike is their chatbot. We want to use this tool to its maximum potential, such as setting up a workflow after they interacted with our chatbot. As of this moment, this is not possible.
What problems is the product solving and how is that benefiting you?
We have been connecting more with our prospects in hopes of nurturing them into clients. Because of our marketing efforts enabled with HubSpot and other tools, we have seen a dramatic increase in our clients (originally as MQLs) in the past year. Another benefit that we are realizing is social media management. Prior to HubSpot, we did not plan out our social media, but with HubSpot, we are able to schedule and post them on all our channels.
Easy to use, but still vide range of tools to use.
What do you like best about the product?
Vide range of tools to use for email marketing. Templates are easily modified, also different design tools are very easy to use. When you get a long with using workflows, you can really save a lot of working hours and of course have great customer interactions.
What do you dislike about the product?
Some times there are so many different options and not always user does know how different option are related.
What problems is the product solving and how is that benefiting you?
Automated email marketing, smart marketinglists, prospect interaction.
Recommendations to others considering the product:
Be sure to be in contact with Hubspot support. They are really helpful.
Using HubSpot in International Education
What do you like best about the product?
Automation tools are great and have really saved up valuable time for our employees to work closely with students rather than having to share general information to a bunch of different students. Social tools are very easy to navigate. Landing page design is relatively easy, and sending emails within HubSpot is also easy to do. The form function has been invaluable in gathering information about potential leads. HubSpot staff are welcoming and willing to help. I attended a 3-day training for the marketing materials in November and was very satisfied with my experience. The trainer was highly knowledgeable, approachable, and made the class fun and interesting.
What do you dislike about the product?
Testing workflows is a hit and miss. Sometimes if a workflow is not working correctly, it's really hard to figure out why & it's caused issues with students falling through the cracks on our marketing efforts. The email design tools are very hard to use if you don't have any coding experience; I am still not sure how or if we're going to make new templates for 2020. Getting Salesmsg texts to work correctly in workflows has been almost impossible. I did a call with a HubSpot support staff member but the suggestions on how to fix the problem went over my head a bit. I think at the end of the day, HubSpot is a great tool but it does require someone with a little more tech experience to truly utilize all of the tools. Your average marketer (like me!) might be a bit ill equipped.
What problems is the product solving and how is that benefiting you?
Our integration with Salesforce has been a disaster. We are having to hire outside help to resolve these issues. Our integration with Salesmsg is also not working correctly. These integration issues have led to weeks, if not months, of additional work.
The benefits of automation are great! I also like that you can analyze different platforms within HubSpot and track where a contact came from. The contact/CMS side of HubSpot is by far the most invaluable.
The benefits of automation are great! I also like that you can analyze different platforms within HubSpot and track where a contact came from. The contact/CMS side of HubSpot is by far the most invaluable.
Recommendations to others considering the product:
I'd recommend an outside team who specializes in integrations set up any you need. Doing it in-house has created lots of issues; it's not user-friendly enough for the average marketer or Salesforce Admin to set up.
Smooth, straightforward design and automation
What do you like best about the product?
The drag-and-drop design tool for creating marketing collateral really streamlines the creation process. I can easily come up with clean, crisp emails and landing pages without having to route each element through my creative team. For those looking to dig a little deeper into the design aspect, the Design Manager affords a lot of flexibility to adapt templates with pre-set or custom modules.
What do you dislike about the product?
It has more to do with individual email clients, but I wish there was a way to ensure custom coded fonts would transmit from the design to the client. We have developed clear brand guidelines for each client, and when we aren't able to (easily) follow our own guidelines for our clients in the communications we send out, it's at the very least unfortunate.
What problems is the product solving and how is that benefiting you?
I have converted a client's newsletter to a custom HubSpot email with landing pages so we can track and deliver metrics on open rate, click rate, and more, so we can help them optimize their content to ensure they are delivering what their stakeholders truly care about. Prior to this, they were sending their newsletter out on a monthly basis as a PDF, so they weren't able to track anything. Going forward, we can advise them on features based on actual data so they don't waste time creating content that their employees aren't interested in reading.
Recommendations to others considering the product:
It's a great investment, but it is an investment. Make sure you're willing to learn the tools so you can get the most value out of it.
Excellent Sales & Marketing Integration & Automations
What do you like best about the product?
I most heavily use email automation and organic social media / ads. The Sales Navigator integration is great for the sales team but also marketing, where a pixel can build a remarketing list for LinkedIn display ads as a way to nurture leads in addition to email automation. The analytics are great and keeps both sales and marketing constantly aligned with business objectives. Workflows are a great way to keep the CRM and follow-up organized.
What do you dislike about the product?
LinkedIn and Sales Navigator are heavy components of my team's digital strategy across sales and marketing. As mentioned, it has its strengths, but if there was an ability to export lead lists, that is a big gap for a lot of professionals I believe, as some competitors have this feature already. Also, some ad types I use aren't available for tracking with HubSpot by LinkedIn / google which includes videos and some other types.
What problems is the product solving and how is that benefiting you?
Sales & marketing integration for startup team, improved lead nurturing, stronger inbound and outbound strategies, new insights about audiences.
Recommendations to others considering the product:
Research that most of the software you will be using for your strategies will be well-integrated with HubSpot.
Highly intuitive and powerful marketing automation platform.
What do you like best about the product?
The user interface is super easy to use & arranged very well. I've used Pardot, Marketo & Hubspot in the past and Hubspot is my preferred tech.
What do you dislike about the product?
Reporting is always a struggle with marketing automation platforms, but Hubspot understands full funnel reporting well & does tries to ensure that this is able to be captured & reported on.
What problems is the product solving and how is that benefiting you?
Automation, email marketing, easy to create landing pages.
Recommendations to others considering the product:
I'd recommend it if youre an agile team whose looking to get onboard & start to execute quickly yet scalably.
Powerful Tool - Everything I need to Help Drive Performance
What do you like best about the product?
Hubspot is easy to maneuver and user friendly. It is a powerful machine that supports our B2B marketing team to help us drive more (and better) leads for our sales team (who also uses the Sales Hub). From creation and planning to analytics, this software supports every step of our marketing strategy.
What do you dislike about the product?
Due to the nature of technology, there are often changes/updates, which can be annoying when you get to know something and it changes, but in reality, necessary to keep it at the level it needs to be with our industry. So my dislike is more of a necessary frustration, but changes are never outrageous to where they can't be figured out. And Hubspot is great at training materials on everything - especially with a new rollout/update.
What problems is the product solving and how is that benefiting you?
Hubspot helps us track performance of our content, nurture leads, and review lead quality - all of which are vital to our B2B marketing program. It is powered by Ai assistance which enables our team to do more, faster, and more intuitively. All in one place.
Recommendations to others considering the product:
In my former employer, we implemented Hubspot with no help of an agency and we didn't do well. Now I work at an agency and I see the work that's done for clients, and I think if I had hired an agency at my former employer, we would have been more successful - at least in the first year or two.
User-friendly, all-in-one marketing platform
What do you like best about the product?
I like that you can execute social media, email marketing, and other campaigns all within the same platform. You can also easily create dashboards that display all the information you need to report upon.
What do you dislike about the product?
Sometimes creating landing pages can be a bit finicky.
What problems is the product solving and how is that benefiting you?
We are able to execute all our content marketing campaigns from directly within Hubspot. This allows our small team to scale quickly and accomplish more. I love that I can report upon the campaign level and determine which of our efforts are working and which aren't.
The best Marketing Platform I've ever used
What do you like best about the product?
The integration of CRM, Marketing, Sales and Service data allows for insight generations, activity automation and robust reporting.
What do you dislike about the product?
I give the platform a 10/10, but the mobile app is not nearly as robust as it could be.
What problems is the product solving and how is that benefiting you?
Working with a limited team, we are stretched beyond belief. HubSpot saves us time, whether it be by workflow automation or by the integrations we use with our other services.
Complete and intuitive platform
What do you like best about the product?
The dynamics and countless options and possibilities to do my job the best way. Workflows, Filters, Lists, etc ...
What do you dislike about the product?
You have to create a new mailing list to send an email to anyone who hasn't opened a previous email. This in regular format.
What problems is the product solving and how is that benefiting you?
Integration with our particular CRM. A facility that will greatly help us understand sales closing numbers and etc ...
showing 9,491 - 9,500