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    Andrei A.

Great platform

  • December 02, 2019
  • Review provided by G2

What do you like best about the product?
Most important for me is the fact that the CMS is connected with all the operations of the firm - marketing, sales, automation etc.
What do you dislike about the product?
While the platfrom is substantially optimised, there are still some features missing. For example, I would like to make the website dynamic in a way where it would automatically detect where the costumers are accessing the webpage from and land them on the appropriate translated site. Or to be able to have access to all of Facebook's options when posting from HubSpot - aka elements such as "create a poll" are not yet integrated.
What problems is the product solving and how is that benefiting you?
I am mainly working in the Marketing hub - designing and creating adds, monitoring them through HubSpot in order to understand the relevant KPI's and reports. I am also doing content creation from time to time and post on facebook and linkedin for our company. But mostly I work with SEO and website optimization - been tasked with creating a landing page for various languages for our clients.


    Roberto C.

Hubspot is excellent

  • November 29, 2019
  • Review provided by G2

What do you like best about the product?
The thing I like best is that that it covers everything in one place. It gives us a single place to manage all inbound marketing activities and measure the success.
What do you dislike about the product?
The SEO tools are no match for SemRush or moz and could be improved a lot.
What problems is the product solving and how is that benefiting you?
Inbound marketing challenges for us and our clients - the tools give us a systematic and holistic approach to inbound marketing that makes it easier to implement and measure.
Recommendations to others considering the product:
There is a lot to it, so you need to commit a fair amount of time to strategy and training to make the most out of it.


    Lapo C.

The must-have tool, if you do B2B Marketing

  • November 27, 2019
  • Review provided by G2

What do you like best about the product?
Marketing HUB Professional enables your digital process with high-customizing automation. In Krein we make use of it in order to collect warm lead for the engineering and industrial sectors. Super recommended!
What do you dislike about the product?
We didn't find any feature we do not like yet.
What problems is the product solving and how is that benefiting you?
With HubSpot we are speeding-up our sales process. We are growing as an agency with the certification program, and we implemented new strategies do support both marketing and sales process of our clients


    Alexander E.

Super powerful all-in-one business marketing hub

  • November 22, 2019
  • Review provided by G2

What do you like best about the product?
The sheer number of tools we have in Hubspot marketing stack is awesome. We have most of the things for marketing operations already built-in and there is a marketplace for addons. So the customization capabilities are huge.
What do you dislike about the product?
I don't like the idea of migrating the whole site to HS CMS. We still prefer our wordpress setup for most site tasks. But HS forms, CTAs, chatbot, and popups work wonders there.
What problems is the product solving and how is that benefiting you?
We use hubspot CRM for Sales and the Marketing stack. The most benefits come from Workflows feature. We use it for data enrichment from HS database, marketing inbound automation, marketing emails automation, setting up tasks - lots of staff.


    Kiran V.

It is an amazing app which can be a best fit for an SDR role

  • November 21, 2019
  • Review provided by G2

What do you like best about the product?
The best I like is knowing the number of times my lead has opened the email sent by me and also can get know if they have clicked any links on my email.
What do you dislike about the product?
To be truthful there are no regrets using this app for my role it's perfect.
What problems is the product solving and how is that benefiting you?
I'm able to reach my leads by knowing the number of times they have opened my emails depending on that I can prepare my pitch to reach my targets.


    Banking

Interesting product

  • November 20, 2019
  • Review provided by G2

What do you like best about the product?
Very very easy to use. What is nice and a major pro for HubSpot is that it is, as a product, a beautifully designed product with an easy-to-use interface. It has many many customizable templates and reports and also allows for seamless xls and xlsx and csv export features. These are note worthy for additional advanced analysis of the custom nature that individuals can run on their own local machines using excel or any other spreadsheeting software. Given these factors, HubSpot is a good product in general and worth considering for and business to pilot or implement fully.
What do you dislike about the product?
The main issue is that HubSpot as a product is still relatively new. Since HubSpot CRM is still relatively new compared to other major CRM players, there are many vital feature limitations. That said the team is working very hard to continually improve the product and push out version patches to add new features and bells / whistles

This said, HubSpot's emphasis on research and dev in 2018 and 2019 has mitigated many former qualms about the platform and there are updates being made to it regularly.
What problems is the product solving and how is that benefiting you?
HubSpot is essentially a SaaS product that functions as a CRM for enterprises. It is a fairly good CRM and standard in the core functionality it provides. It is a good replacement for a more famous product like sales force at a much more economical or reasonable price point. Generally good.
Recommendations to others considering the product:
Worth a look


    Food & Beverages

Reliable, easy to use and efficient

  • November 20, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot has a really good interface, regardless of if you’re a junior or experienced marketer, its product is easy to use and adopt with a team.

The Hubspot academy is a great resource with plenty of video tutorials and interactive learning.

The customer experience team is really responsive and helpful.
What do you dislike about the product?
The reporting isn’t as robust as I would like and possible integrations with other APIs isn’t as clear as I would like.

The social publishing and reporting tools are quite basic too.
What problems is the product solving and how is that benefiting you?
Understanding single customer view through integrating all our data points into Hubspot.

Making our email marketing more personalized, dynamic, engaging and impactful.

Automating processes between teams from Sales to Marketing by tracking contacts, leads and deals.
Recommendations to others considering the product:
If you’re looking for basics to intermediate capabilities for a CRM, Hubspot is great. If you already have a sophisticated and mature system in place, it might not be right.


    Paul S.

Versioning and Constant time investment

  • November 20, 2019
  • Review provided by G2

What do you like best about the product?
Lots of compatible tools in one place and works immediately.
What do you dislike about the product?
Constant changes to the interface and the grading make it difficult to stay up to date with. It requires constant retraining and certificates expire so need retraining for small changes in features. Costs lock you in for 12 months with 90-day notice periods.
What problems is the product solving and how is that benefiting you?
Clients who currently use HubSpot trust us to integrate with other services such as Wordpress, Mailchimp and Publish Interactive etc
Recommendations to others considering the product:
Tiers and pricing mean your Leads and contacts have to be very valuable. It doesn't work commercially for lower price point sales. Factor in training - make sure you can allocate hours each week to staying up to speed


    shelby b.

Totally Worth It

  • November 19, 2019
  • Review provided by G2

What do you like best about the product?
It gives you data on everything, is easy to operate as an individual or team, and integrates with just about everything.
What do you dislike about the product?
So far - nothing. Nothing at all. It's worked pretty well for our marketing team.
What problems is the product solving and how is that benefiting you?
Attribution and scheduling without bugs. Their support team is also on point and one of the better ones across other schedulers.
Recommendations to others considering the product:
Do the educational training! It'll change your life.


    Marketing and Advertising

The most comprehensive marketing automation tool.

  • November 19, 2019
  • Review provided by G2

What do you like best about the product?
Easy to use and in-depth features to seamlessly integrate with existing marketing initiatives. We quickly became Hubspot partners after falling in love with the system and recommending it to all our clients. Hubspot saves our agency a ton of time and allows us to continue running lean.
What do you dislike about the product?
No issues encountered yet. I am sure there are many features we have yet to explore fully.
What problems is the product solving and how is that benefiting you?
The biggest benefit we have realized is our team is always on the same page now and we have saved a lot of time when it comes to collecting and engaging with leads. One issue we had was an internal one where some of our teammates were not responding to leads through hubspot so the rest of the team was unaware.