Marketing Hub Enterprise
HubSpotReviews from AWS customer
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The best place to store your customer and company's information
What do you like best about the product?
As the CRM, it's the best place to keep things and information organized and in one place, as well as accessible to everyone who needs them (with limited access options too). In both Marketing and Sale Hubs, I like Templates, Workflows, Forms, Deals, Tasks and multiple integration options with other platforms like Gmail, TypeForm, Slack, Google Cal, LinkedIn, etc.
What do you dislike about the product?
I'm not suing it to its full potential, so I don't know what I don't dislike. So far, so good!
What problems is the product solving and how is that benefiting you?
I'm solving mostly manual things (email, templates, workflows) and connections between different platforms. Although, benefits of full automation are many, my team and try to stay involved in the process a bit and do some things manually on purpose.
Recommendations to others considering the product:
If you need to organize information that you sue daily, have easy access to them and manage them well, consider this CRM. It's pretty much intuitive and systematic.
Robust CRM System
What do you like best about the product?
Plenty of features packed into the tool are a real plus. Reporting, marketing emails, landing pages, contact management, lead scoring and automations are all great and it's good they can be managed all in the one platform.
What do you dislike about the product?
Plans aren't very flexible. If you don't use a feature (e.g. Landing pages) you can't just remove it from your subscription plan.
What problems is the product solving and how is that benefiting you?
Automating tasks which were repetitive in nature, scoring leads which has allowed our sales team to focus on the people we need to as a business.
Recommendations to others considering the product:
Do your research and make sure the person who is implementing the system for you truly understands your business and the important things you want to track on both a sales and marketing level.
Hubspot has enabled us to scale our SAAS Startup
What do you like best about the product?
I love the robust capabilities of automation using complex rules and custom email templates that allow me to automate our onboarding process heavily.
What do you dislike about the product?
I wish I wasn't limited on the number of custom report cards I could create.
I wish I could view the "Entered Stage X Date" as the raw data field instead of having to have it in a graph.
I wish I could view the "Entered Stage X Date" as the raw data field instead of having to have it in a graph.
What problems is the product solving and how is that benefiting you?
We are saving a lot of time through Hubspots features to:
1) Create custom data fields associated with our contacts, companies and deals
2) Create custom/complex automated workflows based off of these fields and action triggers. These include sending emails to automate our onboarding process, remind our team of specific actions so nothing falls through the cracks
3) Create custom emails and include these in our customer facing onboarding automations
1) Create custom data fields associated with our contacts, companies and deals
2) Create custom/complex automated workflows based off of these fields and action triggers. These include sending emails to automate our onboarding process, remind our team of specific actions so nothing falls through the cracks
3) Create custom emails and include these in our customer facing onboarding automations
B2B not great for B2C
What do you like best about the product?
We originally got this tool to get more departments on the same ESP. However, this worked better for the B2B side of our business than it did for B2B. The built-in landing page feature is really nice.
What do you dislike about the product?
I think ultimately we grew out of this tool. Hubspot has a lot of good company-level data, but it doesn't store any user-level data as an array. Also, some of the database type data that we were looking to use only works for landing pages, not for email.
What problems is the product solving and how is that benefiting you?
I'm not as familiar with the sales side of things. My team mainly uses Hubspot for email and landing pages. But honestly, this platform was much more of a step up from Mailchimp which we were previously using.
Recommendations to others considering the product:
I would use it if you're looking for a step up from Mailchimp, especially automating emails. The data that you can store at the user level is also much better with Hubspot.
Reliable, easy to use, and continuously improving
What do you like best about the product?
How useful it is for a remote team like mine, it's easy to connect all your efforts and data, plus the service in English is so good and fast! Finally, even though it doesn't have a strong analytics side, it has improved so much and it keeps bringing new features every month.
What do you dislike about the product?
There are some key properties, especially when I want to track ads investment or deal-related aspects, that aren't available yet. The service in Spanish can improve, and the team needs better training with the tool.
What problems is the product solving and how is that benefiting you?
Having everything in one place saves us a lot of time and reduces the need for additional help.
Recommendations to others considering the product:
Identify your goals first, what do you expect to gain with a software. Maybe it is best to start with the free version or the one for startups, it has a lot of features and the HubSpot onboarding is quite expensive. So be sure your team is trained correctly and the tool will help you.
Streamlined all our marketing activities
What do you like best about the product?
Giving us full visibility on our customer base to see what they look at, how long for, what they click on allowing us to segment our data which in turn allows us to target sales emails with the correct message.
What do you dislike about the product?
They are still technically behind a number of other providers in terms of RSS api's and technical requests/suggestions seem to get lost in the ether.
What problems is the product solving and how is that benefiting you?
Tracking our users to see what they read and when. Giving us this data is incredible for targeting with future promotions.
Recommendations to others considering the product:
An excellent all-round system, allowing you to streamline all your marketing activity into one easy-to-use platform to control social, emails, landing pages and reports.
The easiest to use Lead Automation Management platform
What do you like best about the product?
The onboarding experience was amazing, the training and support are excellent. I have used Marketo and Pardot in the past, they both did what I wanted from them, but now that I work with a larger marketing team I find Hubspot is suited much better to the less technical user as everything is easy to use and intuitive. The WISIWIG editors are simple to use and it's very rare that we have to resort to editing in HTML.
What do you dislike about the product?
There is little to dislike, but if I was to make one it would be that if you want to get more granular in making lists Marketo would have more control. A simple test of this would be to quickly create a list of the top 100 companies in an industry, and build a contact list from that criteria, this is not so simple in Hubspot where Marketo made this simple. The theme of the UI is very white, when viewing dashboards late at night can be a little blinding, a dark theme would be a handy add on.
What problems is the product solving and how is that benefiting you?
Outbound email campaigns are our main use, we use the forms for lead generation and a few landing pages, but we opt to host our own website for the reason of better control. The workflows are very powerful the integration with salesforce comes in handy here, where salesforce campaigns and task can be easily updated and synced.
Recommendations to others considering the product:
It's a great tool, the pricing is good
Nurturing like no other!
What do you like best about the product?
I have been using Hubspot for 5 years now in two different businesses. It's automation and lead nurturing potential are second to none and really give me time, as a marketing executive, to focus on higher level thinking.
What do you dislike about the product?
When I moved roles we flirted with other CRMs and one aspect that I believe a lot of other CRMs are doing that Hubspot aren't is a 'tagging' system. The properties are great but certainly limited in the contact record in terms of visibility. Having a tagging system gives you the vital insights into what a contact or company is doing with your business in an instant without having to scroll through the record.
What problems is the product solving and how is that benefiting you?
We're solving reporting problems, we're building better insights and developing better solutions. We're re-engaging lapsed spenders and nurturing new ones.
Recommendations to others considering the product:
If you're not going to use all of it's tools there are probably better priced CRMs out there.
All-in-one powerful platform for marketers
What do you like best about the product?
We use social media for the entire marketing team. I, personally, find the social media management tools very useful together with social media listening and analysing.
What do you dislike about the product?
The statistics in web traffic don't exactly match numbers in Twitter analytics.
What problems is the product solving and how is that benefiting you?
Using streams in monitoring tool enables me to gather insights on what other people think of our products and services.
Multiuse software
What do you like best about the product?
theres a lot of different things you can use hubspot for, especially marketing hub. Ctas, landing pages and the traffic metrics are invaluable. Especially if you can build them into your already existing website. Landing pages are pretty good with the different types of pages you can create, as longs as you have some creative and a little bit of technical skills.
What do you dislike about the product?
A few things like connections for the domains and intergrations werent smooth, although that was probably usre error.
My biggest gripe with hubspot is that we dont know- what we dont know. Our onboarding period didn't feel like we learned that much and that we're still in the dark with what we should be aiming for.
My biggest gripe with hubspot is that we dont know- what we dont know. Our onboarding period didn't feel like we learned that much and that we're still in the dark with what we should be aiming for.
What problems is the product solving and how is that benefiting you?
The reports & analytics tool is easier to read that most other reports.
Its nice to see what fails from a marketing perspective so we dont do it again.
Its nice to see what fails from a marketing perspective so we dont do it again.
Recommendations to others considering the product:
Argue with your sales person about your quote, hubspot is great software but its very pricey. Especially with other softwares for a fraction of the price like sharpspring.
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