Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Solid CRM, great marketing platform
What do you like best about the product?
Quite easy to use and is highly customizable. There are a couple of strange features missing (like the ability to organize CTAs into folders), but overall a very powerful tool. Since it's integrated with the CRM the data collection of user behaviour is really powerful.
What do you dislike about the product?
Different pricing structures for different sides of the platform. Pricing based on contacts on the marketing side yet priced per user on the sales and service sides.
What problems is the product solving and how is that benefiting you?
Use for 100% of our inbound efforts. Fantastic results so far.
Recommendations to others considering the product:
Worth a good long consideration. Was worth it for us.
Overall Satisfied with HubSpot
What do you like best about the product?
The social media scheduling tool is extremely helpful and user-friendly. Navigating landing pages is straightforward, and anyone can easily figure out how to edit.
What do you dislike about the product?
HubSpot doesn't post videos on social media. This would be useful, especially for Instagram, since that particular site doesn't have clickable links.
What problems is the product solving and how is that benefiting you?
Updating company landing pages, reaching out to a wider audience, offering an easy way for other companies and organizations to contact us. HubSpot's training opportunities have made understanding the CRM much simpler. I feel like a seasoned marketer.
Recommendations to others considering the product:
Take advantage of the list filtering tool and social media scheduling tool. Workflow automation is also pretty handy and saves time.
HubSpot mostly great
What do you like best about the product?
My less technical colleagues can create landing pages successfully using templates. They're on brand and look good. i especially like that they're automatically responsive. The tool itself handles pretty much any MAP function in at least a satisfactory manner. The integrations are easy to create and manage.
What do you dislike about the product?
There have been some outages this year that have caused some issues, but other than that, it runs well. The inability to reset lead scoring is a major issue for us and many other customers.
What problems is the product solving and how is that benefiting you?
We're basing many processes on the leads score that we've implemented. It allows us to ensure only qualified leads/contacts are pushed to our BDR team.
Excellent tool
What do you like best about the product?
The best thing about Hubspot as a tool is that I can manage my entire digital marketing strategy from one place without having to log into each social network to publish on them. What I use the most and my favorite tool is everything related to email marketing and how I can segment by users and events by applying different tags to each one.
What do you dislike about the product?
Some more advanced features are not so intuitive to perform. I have noticed that I can do many things within Hubspot and I have had to resort to external tutorials to be able to do them. I would love it if, in addition to the guides, there were videos to help us users who have little time using this tool, or learners.
What problems is the product solving and how is that benefiting you?
From a single tool, I can integrate Google Form and my website. Before, I needed to check access keys for each social network, log into each one, and publish the content. Now I do it all in one place. Similarly, with other CRMs, the emails I sent to my audience would end up in the SPAM folder, but with Hubspot, I can be sure that the client will receive my email in their main inbox.
Recommendations to others considering the product:
It is an excellent tool not only for publishing on different social networks but also for conducting email marketing campaigns and promoting various products like webinars. As a marketing analyst, since I have used it, I have optimized my time, being able to carry out large-scale marketing campaigns.
Good for a fast turnover lading page
What do you like best about the product?
It's fast to clone a page and use content/layout or structure that you already have
What do you dislike about the product?
To create the first template is hard and the CSS sometimes can be hard to use, as there are many levels and places to set it
What problems is the product solving and how is that benefiting you?
Fast landing pages, good mobile responsive and contact forms
Recommendations to others considering the product:
It's fast and reliable, but can be hard to some more refined configurations and does lack some advanced configuration like multiple field logic on the forms, or different URL on the submit form action, depending on the answer from a user.
If you have a full-stack developer in-house, this can help a lot, as most of the files/hubs that you can create on the design studio will be useful for multiple projects. There are design limitations for the emails and Hubspot is really severe with campaign delivery, if you got just a small amount of hard bounces, they will block your account right away
The workflow is far from perfect but is really useful and fast to set. If you understand the concept of false and positive, you can create a really complex workflow for your campaign in a matter of minutes
If you have a full-stack developer in-house, this can help a lot, as most of the files/hubs that you can create on the design studio will be useful for multiple projects. There are design limitations for the emails and Hubspot is really severe with campaign delivery, if you got just a small amount of hard bounces, they will block your account right away
The workflow is far from perfect but is really useful and fast to set. If you understand the concept of false and positive, you can create a really complex workflow for your campaign in a matter of minutes
Loving HubSpot's Landing Pages!
What do you like best about the product?
I love the flexibility of the landing pages in HubSpot. I'm able to create our pages as needed and tailor them to our needs. Whether I'm registering agents for a retreat or taking payments for a golf tournament, it's all at my disposal.
What do you dislike about the product?
The only downside would be that it's a little more involved so I've had to learn a little css and a few other things but it never hurts to learn something new so I don't mind.
What problems is the product solving and how is that benefiting you?
We're solving communication issues. With over 350 real estate agents and 50+ staff spread over 11 offices from Tampa to Englewood it can be difficult to keep everyone informed. We've realized that custom landing pages tailored to our agents are key to keeping them interested and involved.
Landingpage templates
What do you like best about the product?
I like how the modules are very user friendly
What do you dislike about the product?
I don’t like how hard it is to make things responsive for different devices unless you know back end coding
What problems is the product solving and how is that benefiting you?
Creating multiple landing pages for various industries to visit that are dedicated to them.
HubSpot is easy to use and their support is extremely quick about answering questions
What do you like best about the product?
That I can access so many things all in one place. I also like that they make it easy to have information flow between different systems such as HubSpot and wordpress or Gotomeeting.
What do you dislike about the product?
Some of the reporting could be easier. Also there are no quick demos for what you should be doing or setting up on your account. As a first time user I am kind of lost as to what I should set up or how to do that other than paying for a class. It would be nice if there were videos for each tab like creating a webpage or something.
What problems is the product solving and how is that benefiting you?
We use it to send emails and create landing pages and track the performance of those pages. We also use it for it's forms features and analysis as well as social. It is nice having a lot of the resources in one place.
Social Media
What do you like best about the product?
HubSpot is a pro because everything is in one space. It tracks the social media platforms in terms of any measure you want. You can compare them across pervious months and other channels. It's a great way to see how and where your business is growing.
What do you dislike about the product?
The social aspect of HubSpot has downsides some being
1. For Instagram: You cannot tag people in the picture, post more than one picture at once, or post a video.
2. I would like to add to my Instagram or FB story from HB yet this is still not possible.
1. For Instagram: You cannot tag people in the picture, post more than one picture at once, or post a video.
2. I would like to add to my Instagram or FB story from HB yet this is still not possible.
What problems is the product solving and how is that benefiting you?
The social media aspect of HubSpot allows me to see where my business is going. It allows me to quickly pull reports making comparing easier. It saves time as I do not have to track all this information on my own. It allows me to have all my social on one platform and not have to go to each platform to see the same results.
Living side-by-side with our Sales Team
What do you like best about the product?
Making reports of campaign and connecting with the data from the Sales Team. Creating landing pages directly in Hubspot and being able to track. Creating lists to organize contact base to send email campaigns. Tracking user behavior on our website by using Hubspot ctas in Wordpress.
What do you dislike about the product?
Being too complicate for the Sales Team to use on to go. They don't have time to update all the information from their sales. When you company is growing, it gets hard for the sales team to follow up and update everything we need to make reports with real information. Hubspot don't have a integration tool with Google Studio. The forms doesn't have much customization. I would recommmend making a full form style editor in hubspot. Most of the times the user that is trying to use the form doesn't know how to use html/css to edit the style but it needs to make the form to blend with the company branding style. I also recommend having a heatmap tool to evaluate our landing pages. I know that hubspot accepts integrations, but with the price that we pay we should have it as a primary function.
What problems is the product solving and how is that benefiting you?
We are centralizing all our campaigns in one tool. It's easy to manage our email campaigns and to create beautiful templates. The problem we are solving with HubSpot is connect the sales team with the marketing team to create reports to give insights to the salesman.
Recommendations to others considering the product:
Keep an eye on the sales team to update all the information of their contacts.
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