Marketing Hub Enterprise
HubSpotReviews from AWS customer
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Very poor reporting tools
What do you like best about the product?
The user interface is nice and clean, which makes learning HubSpot pretty easy to do. Campaign dashboards are nice to look at, but functionally, they're lacking.
What do you dislike about the product?
Basic reporting is non-existent in HubSpot. The best you can get is deliver, open, and click rates. But if you need any type of filtered info like "emails sent to list x last week", you're going to have to manually export that data because there's no way to do it in HubSpot. It's extremely frustrating and time consuming. Also the compatibility with SalesForce is poor as well, which leads to even more manual work on my part. Another big annoyance is A/B testing. You can A/B test, but not with automated emails, making it a virtually useless feature for our organization.
Landing pages are extremely templated. By that, I mean that you cannot put content outside of the templated area, which limits what you can do with a landing page, big time. It's fine for simple web-to-lead forms, but for something more creative, forget it.
Landing pages are extremely templated. By that, I mean that you cannot put content outside of the templated area, which limits what you can do with a landing page, big time. It's fine for simple web-to-lead forms, but for something more creative, forget it.
What problems is the product solving and how is that benefiting you?
HubSpot makes it easy to automate emails, but that's about it.
Social Media Publishing
What do you like best about the product?
The user experience on the publishing platform is very intuitive and easy to use.
What do you dislike about the product?
My biggest complaint would be about the Instagram publishing feature, which is not the fault of HubSpot. You are not able to post video, carousels, or stories using the publisher.
My other complaint is that HubSpot will prevent certain file sizes from being published, whereas if you post natively they upload without issue. That is not just for IG, but for Twitter and LinkedIn as well. I post natively to Facebook.
My other complaint is that HubSpot will prevent certain file sizes from being published, whereas if you post natively they upload without issue. That is not just for IG, but for Twitter and LinkedIn as well. I post natively to Facebook.
What problems is the product solving and how is that benefiting you?
Publishing my Twitter content calendar is the greatest benefit for me. I can publish content well in advance and clone content to be repurposed/republished later. I use it mostly for Twitter but have recently started publishing to LinkedIn.
Recommendations to others considering the product:
I think it is a robust platform that enables businesses to get a lot done easily. From social publishing, to creating and managing a blog, creating landing pages, and gated content, there is really a lot you can do and keep your analytics all in one place.
HubSpot provides me with an all-inclusive digital work environment that is both clean and enjoyable
What do you like best about the product?
HubSpot is ideal for my work situation because it pools a variety of tools into one, easily-accessible platform. I can simultaneously track and manage, for example, my landing page performance alongside my social media accounts, without having to leave the platform. I have saved so much time an energy because everything I need is one place. I couldn't imagine having to go back to multiple platforms in the future. Plus, the interface is clean and easy to navigate. I have spent upwards of 25 hours a week with HubSpot open on my monitor for over a year, and never once have I been frustrated with the site aesthetics. The quality and cleanliness of the space makes me more focused and productive throughout the day: With more mental space and energy to tackle my work projects and create long-term growth plans, our organization is better equipped to succeed and achieve our strategic goals.
What do you dislike about the product?
Nothing comes to mind at the moment. Any problems I have usually arise out of my own ignorance and can be quickly solved with the support team.
What problems is the product solving and how is that benefiting you?
Since using HubSpot, our organization has been able to track long term growth via the reporting tools and optimize our marketing strategy to a degree we never knew was possible before. The kind of granular data we can collect in conjunction with the way we can constantly fine tune/optimize our brand makes all the difference for our long-term growth plan.
Recommendations to others considering the product:
If you're considering switching to HubSpot, take some time to either talk to a representative or read about the long term benefits of switching to their inbound marketing plan. It's not simply a matter of functionality and the ease of operations, it's about setting your organization up with an achievable long-term growth plan.
Powerful capabilities, user-friendly.
What do you like best about the product?
There are a lot of things you can do with Hubspot...the possibilities are endless. From automating workflows, to creating landing pages, drag-and-drop emails, and contact list segmentation, it's the most powerful marketing tool I've used that keeps you organized, and is mostly very user-friendly. It's very easy to create workflows that put the power back in your team's hands, and free up your time for more strategic tasks, so you don't spend endless hours pouring over busywork.
What do you dislike about the product?
The email template builder and design manager can be somewhat confusing, and are more time-consuming than I would prefer.
What problems is the product solving and how is that benefiting you?
Hubspot automates so much of our work, we're able to free up our time to do more strategic tasks. With only a handful of people in the marketing department, we're an absolute powerhouse that's able to accomplish a crazy amount, all thanks to Hubspot. Our emails no longer look boring, they look professional, engaging, and in-line with our branding. Creating a landing page is incredibly fast, and sending new leads through an automated workflow so they get served up content for their buyer journey, and then are routed to the appropriate sales executive, is incredibly helpful. We've integrated our linkedin ads, Salesforce, and GoToWebinar all with Hubspot, and it has streamlined everything and made our work simplified and more efficient.
Amazing Social Media Management Tool
What do you like best about the product?
Creating and scheduling social posts is a breeze with HubSpot. Our organization also enjoys the robust analytics and reporting tools Hubspot offers. The ability to create a landing page with lead capture has been very beneficial to our marketing goals as well. The interface is very user-friendly and we have new team members able to pick it up quickly.
What do you dislike about the product?
I liked the old reporting and analytics dashboard better before they changed it, so it's taking some getting used to. Our team doesn't have the need for all of the features on the platform (such as Sales and Conversations), so it sometimes feels like we are wasting money.
What problems is the product solving and how is that benefiting you?
We have saved so much time being able to schedule our social posts months in advance. We can also easily pull reports in one click which also saves us tons of time.
I use Hubspot a lot
What do you like best about the product?
Hubspot's interface is easy to learn and use quickly for most frequent marketing functions.
What do you dislike about the product?
There is no perfect CRM and Hubspot has its quirks. For example, sometimes working with custom forms or trying to make changes to global templates gets glitchy and confusing.
What problems is the product solving and how is that benefiting you?
We use Hubspot for our email marketing, brand presence, and lead capture through landing pages and custom forms, as well as, social media mass posting and contact management. Hubspot saves us a ton of time and is easy to get new users onboard and up to speed quickly.
Recommendations to others considering the product:
It's one of the best CRM software options out there. If you're looking for ease of use and all of the necessary tools under one hood--then Hubspot is an excellent choice.
HubSpot email saves me so much time!
What do you like best about the product?
I love that I can write single send emails that can easily go to lists that I create and can send based on time zone. I also love that I can put an email into a workflow and I can use that for powerful marketing automation in seconds. I also love that you can test in the emails, and optimize for HTML and plain text in the same email template when needed.
What do you dislike about the product?
I do wish there was better reporting on email send rates, open rates, etc. There's good information on individual emails right now, but not comparing them in batches or against each other, and that can be hindering at times.
What problems is the product solving and how is that benefiting you?
I save so much time with the HubSpot email tool. If I didn't have it, our marketing automation performance would be severely impacted.
Recommendations to others considering the product:
I would consider using HubSpot. I've had a great experience learning it so far, it was simple to learn, there are TONs of live support available and even more help resources online.
A very efficient, well made marketing CRM and Email client.
What do you like best about the product?
All of the systems are well thought out and work well together. I have employed workflows with 16+ potential branches that are only possible due to custom properties I created that utilize information about our customers from our own access database. I also like that hubspot is continually adding features - the new video embedding options are nice, as well as the new duplicate removal feature.
What do you dislike about the product?
I have struggled with the duplicate removal feature a bit. When I combine a contact that is a duplicate, I have to closely watch our custom properties that are "multiple checkbox" properties to make sure that all the information is transferred over. There isn't a method to it -it's random whether hubspot keeps the information or clears it, and then I have to go into the property history and copy paste all of the checkbox options back in - sometimes this is 5+ options checked. It wastes time. Aside from this issue with the new feature, I am very pleased with what I have used. I do think, as a nonprofit, that being able to integrate a fully featured donation database would be useful as well. The only option now is donately, which is lacking many features that our current donation database, DonorPerfect, has.
What problems is the product solving and how is that benefiting you?
It has given us a wonderful look into our customers and leads that we were previously not able to look at. The customer's journey is a very important process to understand, and hubspot has provided some major tools into us understanding this, as well as lead conversion into sales.
Recommendations to others considering the product:
Make sure you add the hubspot data tracking code to your website.
Hubspot is a powerful tool even for college recruitment
What do you like best about the product?
I like that Hubspot has so much potential to be customized exactly to your company's needs. We use Hubspot not only to track our email marketing and communication with our contacts, but also to process our applications. It is a powerful tool for applicant analysis and marketing effectiveness.
What do you dislike about the product?
There are some limitations, specifically with the Notes, Calls, and Meetings, sessions that I would like to see resolved. I would love to be able to export these types of properties.
What problems is the product solving and how is that benefiting you?
One big problem we're solving is answering the question "how did our contacts first hear about us?" We do that through tracking their form submissions, website visits, and then other custom properties.
Recommendations to others considering the product:
I recommend experimenting with Hubspot a great deal to test the limits of what it can do. You will find great out-of-the box ways to make Hubspot work for your company.
HubSpot is an easy, user friendly marketing automation solution
What do you like best about the product?
HubSpot is user friendly and easy to navigate. Their email tool is very straight forward and easy to build. They have templates already built that can be used for emails. I love the social media piece and how you can schedule everything in the platform and then add it to a campaign to track everything as a whole.
What do you dislike about the product?
HubSpot is a out of the box solution which is great, but there are some things that I want customized that HubSpot can't do. For example, you have to create a custom field for custom lead statues and you can't report on them in HubSpot via a funnel. They only show their statuses in the funnel. Also with workflows, you can only have people re enter a workflow based on certain criteria vs. just being able to say yes they can enter again or no.
What problems is the product solving and how is that benefiting you?
HubSpot makes demand generation easy. It allows for all parts of a campaign to happen in one platform. It keeps social media in one platform which other marketing automation platforms do not. This allows you to track social with the rest of your campaign. It also keeps your blog in one platform allowing you to track on that with your campaign as well.
Recommendations to others considering the product:
HubSpot is an out of box solution for businesses that are not experienced in marketing automation or only have 1 person with not a ton of experience running it. It allows for some customization, but not a lot. If you just need to get started and are looking for something quick and easy, HubSpot is great.
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