What do you like best about the product?

- Personalize frequent experiences and automate campaigns across channels; we use it for all things marketing campaigns.
- Prevent user churn by detecting uninstalls.
- Target users outside of the dashboard, like website visitors.
- Comprehensive documentation for complex journeys and feature understanding.
- Interface is intuitive and easy to navigate
- Customer support is also good especially Sanjay Singh, if you're facing some issue related to WhatsApp or SMS, he will solve it with little to no time involvement from your side and it HELPS a lot. Anand Abhishek is your go-to person to sort out all things Clevertap issues on a day-to-day basis, is easy to talk with, and is very patient with our queries.

What do you dislike about the product?

- Some (not much) data mismatch when tallying with Mixpanel
- Too many simple errors that sometimes delay the execution
- Some hard times while creating complex journeys; not too straightforward to create logics and plan journeys, hence requiring extra efforts and steps.
- Doesn't show an accurate conversion rate as to whether the user has converted because of the particular campaign or they would have done it anyway.

What problems is the product solving and how is that benefiting you?

- Personalize frequent experiences and automate campaigns across channels; we use it for all things marketing campaigns.
- Build engagement and relationships with users and improve retention.