All the data you need at your fingertips
What do you like best about the product?
Lexer is breaking barriers when it comes to customer data analysis. I love the new Lexi AI feature that breaks down and analyzes the results of the various customer segments as you pull them. I love that Lexer can help inform a hypothesis by easily giving you the customers data you need and taking out the guess work in knowing your customer.
What do you dislike about the product?
The down sides to Lexer are only that there is so much to know about the product I feel that I am only scratching the surface.
What problems is the product solving and how is that benefiting you?
Lexer solves the problem of guessing at customer behaviro and allows us to personalize our emails and messaging to the individual. This allows us to be strategic in our communications to the customer but also informs us on how we should be advertising to them.