What do you like best about the product?

User-Friendliness: Insider has an intuitive interface that is easy for us to navigate, and this minimize the learning curve for new users and provide helpful prompts and guides where necessary.
Customizability: Our businesses model has an unique processes and requirements, so insider is highly customizable to adapt to different workflows. This includes the ability to add custom fields, create personalized campaigns, and integrate with other software platforms.
Data Security: Insider store sensitive customer information, so it's crucial that they have robust security measures in place to protect data from unauthorized access, breaches, or leaks. This involves encryption, user authentication, and regular security updates and Insider helps us to protect our customer data.
Customer Support: Reliable customer support is essential for resolving technical issues, providing guidance on best practices, and addressing user concerns promptly. Insider support team always minimize downtime and maximize the value derived from the CRM system.

What do you dislike about the product?

This CRM tool is really nice . Till now its working great .

What problems is the product solving and how is that benefiting you?

The web campaigns helped us improve our UI UX quite significantly. We started targeting our non regular customers effectively through messaging channels and email and web push became significant contributors of additional revenue.
Smart Recommender campaigns generated 2.4M INR this Q with an overall conversion rate uplift of 31%.
Email as a channel has a healthy CTR of 3.69% generating a revenue of 750K INR