What do you like best about the product?

Insider offers highly advanced personalization capabilities across websites as well as channels like email, SMS, push notifications, and WhatsApp. I especially appreciate the intuitive interface, the ease of building customer journey scenarios, and the ready-made integrations with other marketing tools. The platform enables fast testing and deployment of campaigns, which significantly accelerates the optimization process of marketing activities. Customer support is also excellent — they are always responsive and helpful in resolving any issues.

What do you dislike about the product?

The UX of the platform could use some improvements in certain areas. When managing a larger number of scenarios or campaigns , navigating the interface becomes less convenient — it’s difficult to quickly find a specific journey, and there’s a lack of advanced filters, sorting options, or clearer navigation. Sometimes, selecting certain options (like when creating segments or rules) requires too many steps or isn’t fully intuitive. Given how feature-rich the platform is, a smoother and more user-friendly UX would significantly improve the daily workflow.

What problems is the product solving and how is that benefiting you?

Insider helps us tackle the challenge of delivering personalized, multichannel marketing at scale. By unifying customer data and enabling precise segmentation, we can create tailored experiences across web, email, push, SMS, and WhatsApp — all from one platform. This improves customer engagement, conversion rates, and overall campaign effectiveness, while also saving time thanks to automation and intuitive journey building.