What do you like best about the product?

Intuitive DAM core that is easy to support and extend without technical involvement. Investment over the past 3 years in Brand Guidelines, Studio, Content workflow etc has strengthened the platform as a goto DAM and Creative Automation platform. Integrates well with most third party platforms.

Dedicated Customer Support Managers help to ease any friction with the platform and work actively to keep customer engaged and informed on platform updates. Bynder has a clear roadmap and delivers well on their promises. Recent moves to support Asia Pacific region with sales and support staff out of Melbourne has been welcomed.

Platform was simple to implement with a great set of onboarding consultants from Bynder. Their teams understand the product well, including any weaknesses, and are open to take feedback to enhance the product. Bynder product owners regularly engage with community to improve the product in an open an transparent manner.

What do you dislike about the product?

Bynder Homepage tools feel dated and complex when managing different experiences by language, market etc. New planned enhancements using Landing page tools should help aleviate this friction.

Woud be nice to have more flexibility to display higher resolution previews in the DAM, minor gripe.

Increasing pattern of new features being pitched as solo standalone modules/features (i.e. Search AI, Analytics API) at additional cost, when there is a clear case that some of these could be expected as part of core features; especially for enterprise customers.

What problems is the product solving and how is that benefiting you?

Providing a simple and easy to use DAM product in a B2B setting for 20,000+ global clubs and staff. Bynder provides a set of tools that offer great flexibility to self manage DAM experience, Metadata and supporting Brand Guidelines and content (guides pages and landing pages). Bynder significantly accelerates our ability to deliver finalised marketing assets and campaigns direct to our customers. Strong asset analytics tools, and great support for multiple languages.