What do you like best about the product?

I was incredibly impressed with the onboarding process from Bynder - certainly the best of any onboarding experience I have had. Our onboarding team (Ben and Nicole) were awesome - they managed to cover everything and answer all of the many questions we had, even though we definitely threw them some curveballs! The end result is that I've found Bynder very easy to use, even though I'm not a user who's been historically familiar with using enterprise DAMs. I've been impressed by how many problems we can solve with Bynder, and am looking forward to implementing those solutions and streamlining some of our thornier processes.

What do you dislike about the product?

Because it can do so many things, it's tempting to try to do more than the use case requires. I do think that the only negative of the onboarding process was that, in their enthusiasm to share all of Bynder's cool features, the team sometimes would reach to find problems that didn't really seem to exist for our team. Without thoughtful administration, I think Bynder could turn into an overcomplicated monster that hinders its team more than helps.

What problems is the product solving and how is that benefiting you?

Previously to adopting Bynder, assets didn't have an official place to live, and the creative team had files stored, piecemeal, in various places that made sharing difficult or downright impossible. Bynder offers us a centralized place to store all of our digital assets, and we're able to easily share them with vendors or internal users while still keeping appropriate permissions in place.