Smooth migration from Segment
What do you like best about the product?
Rudderstack does everything we need from a CDP while also utilising the investments we have made in our data platform. It's effectively the best of both worlds, end-to-end data collection, governance, and activation while being lightweight, flexible, and not over engineered. The migration was smooth and the UI is intuitive. We have also had a great experience working with the team and they deliver on their roadmap.
What do you dislike about the product?
Some of the initial Profiles and rETL setup was a bit fiddly but progress on the roadmap has resolved a lot of these pain points since we onboarded. We would still like even greater observability of data flowing through the pipes but that is also supposed to be coming soon.
What problems is the product solving and how is that benefiting you?
Rudderstack allows us to collect, govern, unify, and activate our user and customer data for a use cases covering omnichannel marketing and personalisation. Due to it's architecture we are able to do this more cheaply and efficiently than we previously experience when using a packaged CDP. The tool's ease of use allows us to bring data to business problems, often without the need for data engineering involvement.