Placements.io has enabled Compulse to scale its omni-channel media services and ad tech business
What do you like best about the product?
Summary:
Compulse (A Sinclair Company) provides Sinclair and other media companies and agencies, with advertising technology and media fulfillment services for programmatic and non-programmatic campaigns. In order to cost-effectively scale the business and better support our customers needs, we initiated an RFP for a modern order management system (OMS) to help automate most of the order fulfillment process. We investigated six OMS vendors, and chose Placements.io for their industry leading integrations with different fulfillment platforms, modern tech stack, large customer references and flexibility to support our unique requirements.
PIO’s very knowledgeable and helpful Professional Services team guided us through the implementation. We integrated our media planning and order input tool with the PIO platform, using their robust APIs. We leveraged PIO’s deep integration with Microsoft Invest (Xandr) to support CTV, Display, Video and Audio campaigns. And, we’re in the process of completing integrations (via PIO) with Meta and Google Ads to support social and search campaigns.
PIO’s sophisticated Product and Packaging functionality enabled Compulse to sell simple Products upstream in our media planning tool and automatically traffic complex line items with their configurable targeting and budget allocation default settings. PIO developed functionality to automate creative assignment and also support self-serve campaign modifications via the Compulse 360 platform. The integration with Placements.io has enabled Compulse to automate most of its order fulfillment process, reducing manual effort in excess of 50%, improving time to market and significantly reducing manual errors, by as much as 60%.
With Placements.io as a partner, we are now well prepared to scale our business operationally, while providing superior service to our customers.
What I like best about Placements.io:
- Large number of integrations with fulfillment platforms
- Knowledgeable and supportive professional services team
- Modern technology
- Flexibility to support our business
Compulse (A Sinclair Company) provides Sinclair and other media companies and agencies, with advertising technology and media fulfillment services for programmatic and non-programmatic campaigns. In order to cost-effectively scale the business and better support our customers needs, we initiated an RFP for a modern order management system (OMS) to help automate most of the order fulfillment process. We investigated six OMS vendors, and chose Placements.io for their industry leading integrations with different fulfillment platforms, modern tech stack, large customer references and flexibility to support our unique requirements.
PIO’s very knowledgeable and helpful Professional Services team guided us through the implementation. We integrated our media planning and order input tool with the PIO platform, using their robust APIs. We leveraged PIO’s deep integration with Microsoft Invest (Xandr) to support CTV, Display, Video and Audio campaigns. And, we’re in the process of completing integrations (via PIO) with Meta and Google Ads to support social and search campaigns.
PIO’s sophisticated Product and Packaging functionality enabled Compulse to sell simple Products upstream in our media planning tool and automatically traffic complex line items with their configurable targeting and budget allocation default settings. PIO developed functionality to automate creative assignment and also support self-serve campaign modifications via the Compulse 360 platform. The integration with Placements.io has enabled Compulse to automate most of its order fulfillment process, reducing manual effort in excess of 50%, improving time to market and significantly reducing manual errors, by as much as 60%.
With Placements.io as a partner, we are now well prepared to scale our business operationally, while providing superior service to our customers.
What I like best about Placements.io:
- Large number of integrations with fulfillment platforms
- Knowledgeable and supportive professional services team
- Modern technology
- Flexibility to support our business
What do you dislike about the product?
- Some integrations don't support all functionality of the fulfillment platform. Placements.io was willing to add the missing functionality to support our use cases.
- PIO platform requires most business logic to reside in upstream platform, as their clients have different use cases and requirements. We were able to build required logic into our media planning tool.
- PIO platform requires most business logic to reside in upstream platform, as their clients have different use cases and requirements. We were able to build required logic into our media planning tool.
What problems is the product solving and how is that benefiting you?
- Manage all orders in a single location
- Automate fullfillment for programmatic and non-programmatic advertising campaigns
- Unified billing
- Automate fullfillment for programmatic and non-programmatic advertising campaigns
- Unified billing