Sugar Market (Additional)
SugarCRMReviews from AWS customer
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very robust CRM tool with great AI features
What do you like best about the product?
AI new features are great, specially predictive analytics, sentiment analysis.
I like how the tool is built in modules so you can use exactly what you need
API support was a must, and they have it
I like how the tool is built in modules so you can use exactly what you need
API support was a must, and they have it
What do you dislike about the product?
No free version available, but pricing is decent
Mobile UI needs to improve
Mobile UI needs to improve
What problems is the product solving and how is that benefiting you?
Campaign Orchestration for brands we are keeping apart from the big brand catalogue, and out of our global solution, and it has proven that setting it up its easier than other tools we have tested
Centralizes processes and gives ops visibility
What do you like best about the product?
SugarCRM brings sales, marketing, and support data into one platform so teams stop working in separate spreadsheets and tools. That single view makes it easy to spot bottlenecks and measure process performance.
What do you dislike about the product?
There is a meaningful upfront cost in planning and training. If your data model is messy or you add fields without governance, dashboards become unreliable and adoption stalls.
What problems is the product solving and how is that benefiting you?
It centralizing data and automating standard handoffs reduced duplicated work and sped up response times. Today we have clearer operational metrics, fewer missed SLAs, and more reliable forecasting.
Connects campaigns to pipeline
What do you like best about the product?
Sugar Market makes building campaigns, landing pages, and forms simple with its drag and drop builders. I can put together a campaign quickly without asking engineering for help.
What do you dislike about the product?
There is an upfront cost in time and planning. To get accurate attribution and useful scoring you need clean data and a clear field strategy.
What problems is the product solving and how is that benefiting you?
We eliminated multiple point tools for email, forms, and campaign tracking. That cut manual data reconciliation and gave us a single place to measure campaign to opportunity results.
SugarCRM is real world marketing team tool.
What do you like best about the product?
I found that SugarCRM provided everything I needed within a single dashboard—campaigns, lead tracking, and customer insights, all seamlessly integrated. It’s more than just a database; it allows me to connect with contacts in a way that feels both organized and purposeful. Having sales and marketing figures combined in one view has made it much easier to identify new opportunities. Setting up targeted campaigns became much simpler thanks to straightforward audience segmentation. Automation now takes care of repetitive tasks, allowing my team to focus on strategy instead of administrative work.
What do you dislike about the product?
Adapting the system to meet our specific requirements took some effort, particularly in the beginning. I’ve also found that the mobile app lacks some of the features and functionality of the desktop version, which can be inconvenient when I’m working away from the office. Additionally, a few colleagues who aren’t very tech-savvy required additional training to become comfortable using the system.
What problems is the product solving and how is that benefiting you?
The analytics and dashboards provide clear insights into campaign performance, making it easy to take action based on real data. SugarCRM stands out as a reliable option for marketing teams that are committed to personalized engagement and achieving measurable outcomes. While there is a learning curve at the beginning, the benefits of unified data and automation become evident once the initial setup is complete.
Keeps customers on track and reduces churn risk
What do you like best about the product?
Sugar Serve gives our CSM team a single workspace to manage cases and follow the full account history. The service console makes it straightforward for reps to pick up a case, see account context, and act without switching systems. That focused agent view speeds up handling and keeps interactions consistent.
What do you dislike about the product?
There is a learning and setup cost. To get reliable routing, SLAs, and useful reports you need to plan your data model, business hours, and escalation rules first. Admins should expect to spend time testing these settings in a sandbox before full rollout.
What problems is the product solving and how is that benefiting you?
Serve centralizes support activity and enforces SLAs and routing so nothing falls through the cracks. The self service portal and knowledge base let customers find answers and log cases on their own, which reduces low value tickets and frees CSMs for proactive work. Because Sugar ties into Sugar Sell and Sugar Market, we get a unified view of usage, tickets, and campaign touchpoints to run better renewal and expansion plays.
Flexible and powerful for admins but plan your setup
What do you like best about the product?
I love how much you can tailor Sugar to match our business. The Studio tools let me add fields, change layouts, and create modules so teams see exactly what they need. That control makes the system fit our processes instead of the other way around.
What do you dislike about the product?
There is a noticeable learning curve. New users can feel overwhelmed by the number of options, and building clean reports takes some practice. You also need to be careful with custom fields and naming, because a messy data model makes reports unreliable.
What problems is the product solving and how is that benefiting you?
Previous our customer data lived in spreadsheets and separate apps. Now everything is in one place, so we have one source of truth for customers, campaigns, and support cases. That central view improved forecast accuracy, cut duplicate work, and made it easier to hand off leads from marketing to sales.
Elevating Performance
What do you like best about the product?
Dynamic dashboard settings with full customisation that fits our special needs. Multiple integrations capabilities. Superb automation capabilities -with zero errors.
What do you dislike about the product?
SugarCRM Solution Suite has not shown sign of drawback.
What problems is the product solving and how is that benefiting you?
Centralized sales and marketing coordination with total accountability and enhancement quick goals achieving.
Fantastic AI-driven Insights and Comprehensive Toolsets
What do you like best about the product?
This platform provides effective solutions to my problems and helps me achieve profitability while working without stress. Its ease of use and user-friendly interface make my experience straightforward and enjoyable. I like it's AI and Analytics tools for predictive lead scoring, sales forecasting, and generating relationship summaries for accounts.
What do you dislike about the product?
There is nothing I dislike about this platform. I have nothing further to add on this subject.
What problems is the product solving and how is that benefiting you?
We needed a CRM system that could be tailored to our company, and SugarCRM Solution Suite has proven to be an excellent choice for medium to large businesses seeking a highly adaptable CRM. Its AI-driven insights and comprehensive toolset have significantly improved our sales efficiency and customer relationship management.
Clear Data and Great for Reporting
What do you like best about the product?
SugarCRM puts sales, marketing, and support data in one place. I can build reports and dashboards quickly and drill into records for details. The dashboards help me answer questions fast and show clear numbers to managers.
What do you dislike about the product?
Reporting works best when the data is clean. If fields or contacts are messy, reports can be wrong and you spend time cleaning instead of analyzing. Some advanced reports need practice to build, so there is a small learning curve.
What problems is the product solving and how is that benefiting you?
I pulled numbers from spreadsheets and different tools. Now everything is in one system, so forecasting and campaign measurement are faster and more reliable. I spend less time gathering data and more time finding insights that help the business.
Centralizes ops and cuts busy work
What do you like best about the product?
SugarCRM brings sales, marketing, and service into one platform so we stop swapping spreadsheets and tools all day. That single view makes it easier to track processes and spot bottlenecks across teams.
What do you dislike about the product?
There is a real setup and adoption cost. Getting the data model, workflows, and user roles right takes time, and new users can find the interface confusing until they get used to it.
What problems is the product solving and how is that benefiting you?
Before SugarCRM our processes were fragmented and handoffs were inconsistent. Centralizing data in Sugar Sell, Market, and Serve removed the duplicate entry, made SLA tracking visible, and reduced manual chase work for teams. That translated to faster responses, fewer lost opportunities, and clearer operational metrics.
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