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Very Intuitive. Affordable. Easily Integrated. And a Managed Services Option That Changes the Game!
What do you like best about the product?
Salesfusion is designed by marketers who, no doubt, have experienced the perils that many of us face with Marketing Automation. They have built a platform that is intuitive, affordable and easily integrated. The result? You are able to ramp up quickly. The native integration with most major CRMs alone is fantastic. Salesfusion truly delivers "enterprise grade" capabilities without the "complexity" of other marketing automation solutions. Their secret sauce? Their marketing concierge services - which literally "saves the day" for me. This enables me to consistently move the needle in my quest to deliver demand generation results. Did I mention unlimited phone and email support? I guess you can say - I'm a Salesfusion super-fan.
What do you dislike about the product?
I'm sure there's something. I just haven't encountered it yet! They have a good handle on their roadmap and keep me informed about upcoming feature / capabilities improvements. That's all I ask for.
What problems is the product solving and how is that benefiting you?
I deliver against an "aggressive" marketing plan - ongoing weekly campaigns. A primary responsibility of mine is to deliver qualified MQLS that ultimately convert into Sales opportunities. We are now able to keep the funnel full (MQLS) and are adding advanced capabilities into our marketing practice to increase conversions. Senior management is more than satisfied that we are doing our jobs.
Recommendations to others considering the product:
Give Salesfusion a try. You'll be glad you did.
From an IT Perspective
What do you like best about the product?
I thought the implementation was smooth. Their implementation team seemed to be knowledgeable and provided the proper support. Setting up the product on our end was flawless. It works with on-premise CRM as well as cloud base.
What do you dislike about the product?
I am not a huge fan of their support team. We've had repeated issues with syncing between our on-premise CRM and the Salesfusion cloud. Our system is configured properly and up-to-date on the latest patches. However, their team continues to state that our server is causing the failures.
What problems is the product solving and how is that benefiting you?
We've always had challenges with users sending mass emails from their local Outlook email software. This is no longer the case since the user can now upload their lists to Salesfusions and have them be sent on their behalf. It's reduced the probability of our domain being blacklisted unnecessarily.
Recommendations to others considering the product:
Just be aware that their support can be a hit or miss. I recommend taking a look at other vendors as well before going with Salesfusion.
My salesfusion experience.
What do you like best about the product?
The best feature of Salesfusion, is how easy it is to use.
What do you dislike about the product?
Sometimes there are delays in setting up distribution lists.
What problems is the product solving and how is that benefiting you?
Bulk email campaigns.
An easy to use tool
What do you like best about the product?
The drag and drop builder for landing pages is easy to use, and the templates available give you a lot of stylish options.
What do you dislike about the product?
Sometimes reporting can be a little bit difficult, but support is very responsive.
What problems is the product solving and how is that benefiting you?
We use it mostly as an email marketing tool. It's been a great way to reach our customers en masse. We are now exploring using more landing pages and forms for events and products.
Business Development Manager
What do you like best about the product?
Native integration with our CRM (SLX, Infor), top-notch customer support(they almost always find a satisfying resolution for us), actually implement ideas you suggest as product updates, tons of reporting features.
What do you dislike about the product?
Anything besides out of the box reporting features may require assistance from support.
What problems is the product solving and how is that benefiting you?
We are a medium sized business and Salesfusion goes above and beyond our requirements for Marketing Automation.
Recommendations to others considering the product:
Great company for a medium to small sized companies, and likely scales well for large size companies.
Salesfusion marketing tool
What do you like best about the product?
The all in one interface to manage contacts and leads from Microsoft Dynamics.
What do you dislike about the product?
The upload tool requires a lot of manual entry to map the fields of the spreadsheet. Also, the report generation tool is awful. It's not intuitive at all and it would be of great use to my team.
What problems is the product solving and how is that benefiting you?
Management of all email blasts, campaigns, etc. Mass uploads to crm.
Recommendations to others considering the product:
Decide if you're going to need to reporting tool and custom mappings to your CRM. Custom mappings have created a headache..
Amazing Product, Amazing People!!
What do you like best about the product?
The customer service and responsiveness to questions is top notch!
What do you dislike about the product?
There is nothing about the product that I dislike.
What problems is the product solving and how is that benefiting you?
Salesfusion has unlocked the limitless potential of digital marketing and CRM tools.
Very user friendly
What do you like best about the product?
I like that salesfusion has a clean design and is very intuitive for users that may not have experience with marketing automation software. The customer service is also AMAZING!
What do you dislike about the product?
I'm more familiar with other advanced software that has stronger reporting capabilities and this is an area that Salesfusion is definitely lacking in.
What problems is the product solving and how is that benefiting you?
We use Salesfusion to create events and send out basic HTML emails and integrate with Salesforce. We haven't done any nurture campaigns yet, but are definitely interested in doing those!
Recommendations to others considering the product:
If you're looking for an easy software to send out HTML emails, this is your solution. The reporting for landing pages isn't as intricate as I would like, but the Salesfusion support team is fantastic and will help you build custom reports and pull metrics if you can't find what you're looking for.
Great platform that is always improving
What do you like best about the product?
Salesfusion listen to their customers needs and are always making improvements. I also like their native integration with NetSuite and oktopost social platform for a full business solution for building relationships and marketing your business. Tools I like most are the form builder and email maker. I haven’t really gotten into the guts of it yet I feel by using the scoring tool which has huge power when getting into prioritising and measuring customer behaviours.
What do you dislike about the product?
The load speed can be slow at times. The events section needs updating but they are always updating things, I’m sure that won’t be too far away from being worked on. The neuture tool is good but is designed for email marketing and list marketing and not for use on econmerce ‘if this then that’ statements.
What problems is the product solving and how is that benefiting you?
I can now send reliable and great looking emails and measure them well. I can make landing pages when needed for contests and add salesfusion powerful forms on our website. I can also see a customers full history on clicks on the emails and website as well as an integrated powerful social media platform for our technology wholesale business.
usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable.
What do you like best about the product?
the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software
What do you dislike about the product?
disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated.
What problems is the product solving and how is that benefiting you?
Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities.
Recommendations to others considering the product:
Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges.
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