Sugar Market (Additional)
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Very user friendly
What do you like best about the product?
I like that salesfusion has a clean design and is very intuitive for users that may not have experience with marketing automation software. The customer service is also AMAZING!
What do you dislike about the product?
I'm more familiar with other advanced software that has stronger reporting capabilities and this is an area that Salesfusion is definitely lacking in.
What problems is the product solving and how is that benefiting you?
We use Salesfusion to create events and send out basic HTML emails and integrate with Salesforce. We haven't done any nurture campaigns yet, but are definitely interested in doing those!
Recommendations to others considering the product:
If you're looking for an easy software to send out HTML emails, this is your solution. The reporting for landing pages isn't as intricate as I would like, but the Salesfusion support team is fantastic and will help you build custom reports and pull metrics if you can't find what you're looking for.
Great platform that is always improving
What do you like best about the product?
Salesfusion listen to their customers needs and are always making improvements. I also like their native integration with NetSuite and oktopost social platform for a full business solution for building relationships and marketing your business. Tools I like most are the form builder and email maker. I haven’t really gotten into the guts of it yet I feel by using the scoring tool which has huge power when getting into prioritising and measuring customer behaviours.
What do you dislike about the product?
The load speed can be slow at times. The events section needs updating but they are always updating things, I’m sure that won’t be too far away from being worked on. The neuture tool is good but is designed for email marketing and list marketing and not for use on econmerce ‘if this then that’ statements.
What problems is the product solving and how is that benefiting you?
I can now send reliable and great looking emails and measure them well. I can make landing pages when needed for contests and add salesfusion powerful forms on our website. I can also see a customers full history on clicks on the emails and website as well as an integrated powerful social media platform for our technology wholesale business.
usable interface, fairly complete marketing automation, built-in CRM is limited but acceptable.
What do you like best about the product?
the scope of the application at an affordable price, support is responsive, they heed user suggestions and they keep improving the software
What do you dislike about the product?
disjointed interface across the platform. Old legacy sections with limited function and archaic interface remain in place alongside new interface and functions; deprecated features remain in place but are not marked as such and can be used unwittingly resulting wasted time getting support to tell you it's deprecated.
What problems is the product solving and how is that benefiting you?
Acquiring and qualifying leads, delivering to sales, continued marketing to potentials for future or additional business. Making leads and contacts available to sales management through one cloud-accessible database, while delivering lead/contact journey. It has made our contact list much more accessible to sales, and enabled us to find potential opportunities within. Automated follow-up marketing emails have uncovered more opportunities.
Recommendations to others considering the product:
Salesfusion is a very good all-around marketing automation tool that is very usable. The integrated CRM is good but not great due to it's limitations, but suffices for a company that contracts all sales to outside sales representatives and only needs sales managers to access it. It allows you to effective build up your database, qualify leads into contacts, and track their journey. The "Opportunities" feature in the CRM is the weakest part of the CRM with very little flexibility. These things have inhibited sales manager adoption. If you need robust CRM capability, Salesfusion has multiple integrations with major CRM resources including Salesforce, Dynamics, Sage, SugarCRM and Infor. Other integrations include Google Adwords, event integrations including Webex with excellent API connectivity for connecting to any source using that method. Support is among the best in my experience, but still has some weaknesses, namely reliance upon email which is not sufficient when a complex problem emerges.
Great product, and an even great company
What do you like best about the product?
Salesfusion is a great company with a product that may not be perfect, but gets significantly better with each upgrade. Whenever we have an issue they are so quick to fix it, and alleviate any issues we had.
What do you dislike about the product?
At times, the lack of integrations can be a bit of a hinderance. But, they own up to this very well and are very willing to hear your suggestions and adjust the platform to meet your needs!
What problems is the product solving and how is that benefiting you?
Our company relies on our email marketing & CRM services, but one of the downsides of using Sugar as our CRM is our integrations between email marketing & our customer base are limited. Salesfusion is the best option when you want a great connection to Sugar, and has allowed us to utilize custom information and behaviors more than we ever have before to increase our email productivity by up to 400%
Salesfusion Review
What do you like best about the product?
Drag and Drop Email Builder, Form Builder, Landing Pages
What do you dislike about the product?
Syncing with CRM, Unable to Change Fields in CRM
What problems is the product solving and how is that benefiting you?
Marketing Automation, Drip Campaigns, Website Forms, Surveys
New User
What do you like best about the product?
I like that we can tie our activities/responses to our CRM tool.
What do you dislike about the product?
Some features are not user friendly and require research.
What problems is the product solving and how is that benefiting you?
It's great to be able to see if a customer has opened/clicked an email.
IMPROVED MAP AND CRM INTEGRATION & SAVINGS OF OVER $500 PER QUARTER
What do you like best about the product?
The tight, direct integration of Salesfusion with Sugar makes it very easy for us to sync our database, campaigns, and all other relevant information. It's very easy to send and track email campaigns, and setup webinars. We multiple webinars per week, and Salesfusion makes it easy for us to manage internally, and for people to register for our events. The email builder is very easy to use and we can customize our messages without having to code HTML from scratch.
What do you dislike about the product?
The only real compliant I have is that you cannot have multiple windows open simultaneously. So if I'm building a report and need to know the ID of a campaign, I need to close the report, navigate to campaigns, then come back again.
What problems is the product solving and how is that benefiting you?
Communication between sales and marketing is key for us. Before, we had so much manual entry of data, it was hard to consistently ensure nothing fell through the cracks. Additionally, our reporting was not accurate as our systems were never in sync. We now have accurate (easy) reporting, and have even been able to retire a few of our systems, saving upwards of $500 per quarter.
Recommendations to others considering the product:
We love Jana F. in training!
Great implementation and support, but sorta e-mail focused
What do you like best about the product?
The onboarding was good and hands-on, and customer support has been very responsive. The application itself has an intuitive layout and fairly easy to use. Great e-mail builder.
What do you dislike about the product?
The landing page builder is outdated and not mobile friendly (new coming in Q2 they say). I'd like if I could set up sales campaigns with landing pages and emails in one dashboard, but I have to go back and forth a lot in the software. Would also like more help on improving email open rate (a lot of mine remains unopened despite being delivered), and using the system in more inbound marketing efforts beyond e-mails. New landing page builder and BI tool may improve that.
What problems is the product solving and how is that benefiting you?
Getting more leads from website, reach out to more people with targeted messaging, structure follow-up of leads, establish inbound marketing culture in company. Have gotten to get a few more leads through online ads to landing pages, and catch leads from existing website forms. Also get use of the user stats from website. Biggest challenge to realizing more value is probably on our end - creating content.
Recommendations to others considering the product:
If you, like us, do not have a large marketing dept, then the hands-on onboarding and support is a big plus for Salesfusion. It is also fairly easy to get going fast, get emails out, users cookied, and get value. Pricing and payment terms are favorable, compared to HubSpot, Pardot and Marketo.
Does the job, but there landing pages are not mobile friendly
What do you like best about the product?
Metrics are really good from the campaigns.
What do you dislike about the product?
Landing pages are not mobile friendly so anyone that follows a link from an email will be driven to a desktop evironment.
What problems is the product solving and how is that benefiting you?
Marketing automation. Lead Generation.
Recommendations to others considering the product:
There landing pages are not mobile friendly. They have re-occuring contracts,so be cautious if you are looking to cancel, make sure you give them a heads up with at least 60 days notice.
It's been a great year with Salesfusion
What do you like best about the product?
The onboarding process with Salesfusion was outstanding with recorded training sessions that I've been glad to look back on throughout the year. There are many features we've not yet tested but the core product is very sound and it's super useful to have so much information pushing all the way through to our CRM.
What do you dislike about the product?
I'd like to see Salesfusion improve on the ease of creating custom reporting. That said, I've been very successful with support for building out the custom reports I've needed.
What problems is the product solving and how is that benefiting you?
Visibility of contact activity on our web site has been very useful. Push through to CRM a huge benefit. The difference between this and our old one-way email platform is tremendous.
Recommendations to others considering the product:
Be prepared to have your campaigns lined out to take advantage of the automated drip marketing features. The system will do it, but it takes time to plan that far in advance!
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