Sugar Market (Additional)
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Sugar Market is a reliable and great marketing automation tool
What do you like best about the product?
It offers unified incorporation for email advertising records and empowers single mailshots or developed drip campaigns. The incorporation is very innovative and growing constantly. Our team really like the user-friendliness of this tool. Moreover, it is easy to use in building and linking the campaigns. We additionally like the training process on joining. The support team of Sugar Market is also very cooperative.
What do you dislike about the product?
Our team don’t like how a few things appear to be disorganized such as the lists, campaigns, and so on are spread out. Moreover, this tool is still in its developmental phases, thus, there are many great opportunities to get better. Navigation can require sometime to become accustomed to, and keeping in mind that it grows on you, taking new clients onboard requires some time.
What problems is the product solving and how is that benefiting you?
Sugar Market is a SugarCRM's leading advertising automation tool that presents you a superior quality perspective of your client experience. This tool changes how average sized advertising companies contact their target audience and measure accomplishment all through the purchaser venture. Moreover, it attracts individuals visiting your site and comprehend how they communicate with advanced resources.
Very Helpful Marketing Tool
What do you like best about the product?
Sugar Market enables us to market to our prospects/customers. We have a form on our site to capture prospect info. We get informed if a prospect returns to the site. Prospects can send us requests for info. We can market to prospects and customers as large or targeted groups. And it sends lead info to our instance of Salesforce.com so we can track their activity further... from prospect to customer.
What do you dislike about the product?
It is a powerful tool, so it is a bit complex and it can be a little hard to know/remember how to use all of the features.
What problems is the product solving and how is that benefiting you?
Capturing prospect lead info, responding to requests for info, marketing to prospects, tracking them to becoming customers, staying in touch with customers, up-selling/penetrating into other business units.
Sugar Market is a great add on for Sugar CRM.
What do you like best about the product?
Sugar Market is a great add on for Sugar CRM, it provides seamless integration for e-mail marketing lists and enables single mailshots or advanced drip campaigns. While Sugar Market was not natively written for Sugar CRM, integration is quite advanced and improving all the time.
What do you dislike about the product?
Not all of the terminologies between the two systems is perfectly aligned, but it is getting better.
What problems is the product solving and how is that benefiting you?
Sugar Market allows us to ensure we are reaching our customer base regularly and we are able to segment our customers on various categories very quickly for targeted campaigns.
Satisfied Customer
What do you like best about the product?
The training, UX, template creation is very easy to use for any marketer. You don't need code background. Everything is WYSIWYG.
What do you dislike about the product?
This biggest disconnect is not having the emails in the campaign folder. You have to create the individual emails for each campaign separately and then link them in a higher level campaign folder.
What problems is the product solving and how is that benefiting you?
We are creating a way to capture leads, nurture leads, score them and hand to sales when qualified. This system will take the place of constant contact for us. It is also giving us the ability to post, listen and monitor our social media accounts.
Recommendations to others considering the product:
Do you research! There are a number of systems out there. Ensure the ones you look at fit your business need and will allow growth/scalability. This is why SugarMarket was the clear choice for us. The entire experience has been a pleasure and I look forward to getting the system implemented so we can have data at our fingertips.
Promising Platform For Sugar But Room For Improvement
What do you like best about the product?
It offers great potential for Sugar CRM integration since it's owned by Sugar. Many of the automation platforms don't offer great integration with Sugar CRM, or some features are only available for Sales Force.
What do you dislike about the product?
While it offers a lot of potential for better integration a lot of that is not there yet. For example, custom module integration. The setup and initial launch has been a little buggy, but the support has been good and I think we're getting some of the issues resolved.
What problems is the product solving and how is that benefiting you?
Sugar Market handles all of our outbound emails. Plus we are integrating more and more nurture campaigns that have worked really well so far. Lead scores have been super helpful in the past for our sales team and we almost have that up and working.
Solid Interface, with Functionality Challenges
What do you like best about the product?
The user interface is clean and fairly simple.
What do you dislike about the product?
The inability to delete things just seems like such an odd feature. You end up with multiple things labeled "do not use" if it wasn't set up correctly the first time because you can't go back and delete them.
What problems is the product solving and how is that benefiting you?
Marketing automation, email campaigns, landing pages
Recommendations to others considering the product:
Make sure you know exactly what you're getting during training/implementation
Salefusion is....
What do you like best about the product?
It integrates with Saleslogix. Is much better than the older version.
What do you dislike about the product?
Hard to use. Email editor is not robust - very basic and a bit cumbersome to manage. Metrics are basic unless you license additional features.
What problems is the product solving and how is that benefiting you?
We email marketing executed and that's it.
Recently transitioned to this platform. Have had a mostly positive experience so far.
What do you like best about the product?
I love the simplicity of the mergre tags
What do you dislike about the product?
Email builder 2.0 has had some issues so
What problems is the product solving and how is that benefiting you?
Bounce rate on emails has improved.
Recommendations to others considering the product:
They seem to still be working out some mostly minor bugs and it might be worth waiting a little before switching if possible. One of my main trouble areas is with the email 2.0 builder. I like the way this builder is set up (the functionality is more user friendly than the original builder) but there have been minor problems such as the emails not appearing properly for some platforms —specifically Outlook— The organization of emails and lists has also been a minor inconvenience as it is not quite as straightforward as the organization in Act-On. Despite some issues Sugar Market is still an effective tool overall, as it currently stands.
New Sugar Market User
What do you like best about the product?
I like how user friendly the system is and how easy it is to build and link campaigns. I love that you can embed forms onto your website or within an email. I also appreciate the training when joining and how helpful both the Sugar Market implementation team and support team are!
What do you dislike about the product?
I dislike how some things seem to be unorganized like the way lists, campaigns, etc. are laid out. I also think this is still in a new development stage so there is a lot of room for improvement.
What problems is the product solving and how is that benefiting you?
We are solving numerous problems by switching to Sugar Market. 1) We use Sugar CRM so having two systems that are ran by the same company make their connection much better than using another automation system. 2) We are an international company so we have to send emails out to customers and prospects world wide, this system has made it much easier to get our emails out to countries in the APAC and EMEA region. 3) Lastly, but there is much more, we needed something that could make our marketing and sales transition much more automated!
Recommendations to others considering the product:
Make sure you go in with an open-mind, willing to work with a newer program that still may have some kinks but is headed in a great direction. Know that your processes will become more automated which is great.
Run all demand gen through SugarMarket
What do you like best about the product?
Running the nurture marketing programs through the system is the best part.
What do you dislike about the product?
The reporting is a bit dated and can be cumbersome to use. The email designer needs to handle images better from a responsive standpoint.
What problems is the product solving and how is that benefiting you?
Mostly we are solving sales and marketing alignment related issues. We are sending more qualified leads to sales and running more impactful email campaigns
Recommendations to others considering the product:
Make sure to do ALL training and onboarding
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