What do you like best about the product?

The team's communication is always, always best in class. They are accessible quickly through any number of channels, always willing to jump in and assist, and able to think creatively to find a solution even to unique business issues. They are amazing at predicting our needs and consistently keep our community engaged and active.
The platform itself is easy to use and I find very intuitive. Making a survey and sending it out to just the right cohort is a snap. It's also easy to pull down responses and quickly turn those into insights, whether it be a survey I launched or a quick poll put together by our community management team.
The Analytics tab has been a great way to share metrics out to wider org stakeholders as well, easing our ability to show value to those not on the platform.
I am quite literally on the platform every day and have used other big names in the industry and have really enjoyed using Alida this year.

What do you dislike about the product?

It would be helpful to have a bit more control over sending research insights off-platform, though I recognize the assocaited risks of this. And there are ways to mitigate those besides. Some of the survey building features can feel a bit redundant at times, such as always having to drag question type back from the main screen to the side panel instead of quickly adding a new question on the side panel itself.
Occasionally sales can be perceived as a bit pushy though this likely goes with the business territory.
Still, my team and I are very happy with the Alida experience and look forward to continuing this partnership in 2025.

What problems is the product solving and how is that benefiting you?

We had ongoing issues recruting and retaining niche research participants for our field of study. It's not enough to go get these people; you have to work to keep them engaged and in community. Alida continues to do that and has grown our community substantially in the last two quarters.