What do you like best about the product?

At Sunbelt, we use Alida for all of our VotC research using its embedded Touchpoint survey tool. We also make heavy use of the custom surveys for a variety of user research functions. And we use Alida's community management system to manage a group of over 700 research participants. I've found that it's relatively easy to use and effective in those roles. I especially appreciate the prompt and dedicated customer service we receive from our rep, which made implementation and integration straightforward. We use Alida daily for customer research.

What do you dislike about the product?

Most of Alida's functions work as needed, but their user interface is a little idiosyncratic and takes some getting used to. The biggest issue I have at the moment is with the reports available in surveys. They have their old "classic" reports and new "modern" reports which are gradually phasing out the old ones – but both have strengths and weaknesses, and neither do everything we want it to. For instance, you can't see verbatims in classic reports, but modern reports don't support all question types. So I find I'm constantly hopping between them and synthesizing the data myself. Other than that, it's been a very useful tool.

What problems is the product solving and how is that benefiting you?

Alida allows us to get monitor feedback from our customers and measure the health of our user experience via a UMUX-Lite survey. It also enables us to run ad-hoc customer research through its survey tool.