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Autocapture is awesome
What do you like best about the product?
Heap Analytics' autocapture and post-capture event definition combine to enable us to capture everything up-front and to only making the investment to categorize user events that are actually business-significant. This lets us defer investment or even eliminate investment in defining events. It also enables us to avoid the expense of having valuable developer time taken up inserting event capture code throughout the front-end codebase.
The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics.
The business value of putting the event definitions and taxonomy in the hands of both our Product Manager and Customer Experience Managers has revolutionized the User Analytics and Product Analytics functions in our company. The value of the freed-up opportunity cost to engineering is multiplicative because it really lets engineering focus on development of customer features instead of being distracted by the cross-cutting concerns of implementing user analytics and in particular of implementing taxonomized product analytics.
What do you dislike about the product?
The graphical and data analysis features that come out-of-the-box are fine, but not fancy. We also bought Heap Connect so we do have the capability to define arbitrarily complex queries and visualization on Heap data, but it would be nice to have better capabilities out-of-the-box.
What problems is the product solving and how is that benefiting you?
We use Heap to:
1. Measure and track customer engagement for our busines-to-business web applications.
2. We use these engagment measures to identify issues in upcoming annual renewal processes and ongoing customer engagement.
3. Measure and analyze the success of new product features and identify areas for improvement in our existing features.
1. Measure and track customer engagement for our busines-to-business web applications.
2. We use these engagment measures to identify issues in upcoming annual renewal processes and ongoing customer engagement.
3. Measure and analyze the success of new product features and identify areas for improvement in our existing features.
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Indispensable tool for insights
What do you like best about the product?
You can get very granular detail on user behaviour, knowing exactly who is using what and how often is exactly the information every business should be leveraging for product improvement!
Installation is so easy, development don't need to do a lot of work to add the script and you are collecting data from day 1.
Our CSM and their support team are excellent resources for helping with complex problems and the UI is always improving and easy for beginners to get started with!
I use it almost every day, it's as valuable as having 3 extra research resources and 3 times as fast!
Installation is so easy, development don't need to do a lot of work to add the script and you are collecting data from day 1.
Our CSM and their support team are excellent resources for helping with complex problems and the UI is always improving and easy for beginners to get started with!
I use it almost every day, it's as valuable as having 3 extra research resources and 3 times as fast!
What do you dislike about the product?
It can be kind of pricey depending on what you use it for - pay attention to the sessions and the volume of projects you intend to have. They are great people and will try to get you good value for your money, explain in detail what you want to get out of it, and they will try to get you the best deal!
What problems is the product solving and how is that benefiting you?
It gives me data and insight into who uses what and when, these are the most important questions to answer in UX.
One of the latest AI features has really hit on exactly what the challenge is for new users which is how to get answers to specific questions using data - this is one of the benefits of Heap which really helps me in my daily work, getting answers to business questions without needing to wait weeks for answers, all the data is at your fingertips, and once you have answered that question, you can keep those charts and dashboards and share them with anyone else in the company!
Very happy and proud of the work we have done in our company using Heap as the catlyst, it's all about getting questions answered and FAST.
One of the latest AI features has really hit on exactly what the challenge is for new users which is how to get answers to specific questions using data - this is one of the benefits of Heap which really helps me in my daily work, getting answers to business questions without needing to wait weeks for answers, all the data is at your fingertips, and once you have answered that question, you can keep those charts and dashboards and share them with anyone else in the company!
Very happy and proud of the work we have done in our company using Heap as the catlyst, it's all about getting questions answered and FAST.
An excellent autocapture tool for clickstream data
What do you like best about the product?
The live data stream makes tagging exactly the right event beyond easy. The metadata that comes along with each event out of the box is better than other autocapture tools and saves me so much time. The reporting capabilities are also more robust than other options, and you can build a wider variety of reports with Heap than you can with similar tools.
What do you dislike about the product?
I have not found Journeys to be as helpful as it was cracked up to be, but otherwise the reporting is great. Other very minor things, like checking on plan usage only shows you how many total sessions you've used, not X sessions out of Y allottment, so it's not helpful really.
What problems is the product solving and how is that benefiting you?
We previously had zero clickstream data on our product! It made understand where to make platform changes, how to design interactions, and other business-critical decisions incredibly difficult, and we did a lot of work based on annecdotal feedback and gut feeling.
Easy to use
What do you like best about the product?
It is really intuitive! The ui is easy enough I was able to pull useful dashboards without any previous knowledge. I know it capable of much more since I have seen colleagues do complex analysis with the available data...
What do you dislike about the product?
Nothing in particular. I do wish it came with some basic general usage dashboards so you need to start from scratch.
What problems is the product solving and how is that benefiting you?
Where are users stuck in the flow.
What actions are they engaging more.
What issues users run to more frequently
What actions are they engaging more.
What issues users run to more frequently
heap review
What do you like best about the product?
UI gives us insights about customer activities, and usage of the platform, and is user friendly
What do you dislike about the product?
limited configurations, limited data vizualisation
What problems is the product solving and how is that benefiting you?
heap gives us insights on how the customer got stuck in a technical issue, without them explaining it to us
Questions to insights in seconds!
What do you like best about the product?
1. The speed. Heap is amazing at running queries at lightning speed on event streams (which is what most product instrumentation is about). Using traditional SQL methods takes much longer.
2. Very intutive to use once you get the hang of it. It takes some time to get used to events and properties BUT once you do it is very seamless.
3. Amazing customer support. I have found Heap's customer success team to be one of the most proactive success teams around and they are super helpful in getting things done.
2. Very intutive to use once you get the hang of it. It takes some time to get used to events and properties BUT once you do it is very seamless.
3. Amazing customer support. I have found Heap's customer success team to be one of the most proactive success teams around and they are super helpful in getting things done.
What do you dislike about the product?
1. They could improve their integration with Segment by bringing in more metadata from Segment. This is a very meek downside compared to all the plus points to be honest.
What problems is the product solving and how is that benefiting you?
1. Heap provides key insights into user journeys on the app - which helps us take decisions around improvement of UX.
2. Heap allows us to quickly get from question to insight saving a lot of time for tech and non-tech folks alike.
2. Heap allows us to quickly get from question to insight saving a lot of time for tech and non-tech folks alike.
Informative analytitcs platform
What do you like best about the product?
It is easy and intuitive when labelling events and buttons and easy to conduct analysis later on it, which provides a tonne of value.
What do you dislike about the product?
When trying to label an event, if I need to click on a number of pages to get to the menu I have to select 'navigate' before every click otherwise it always assumes what I'm clicking is the event I want to measure. This could be improved to stay on navigate until I select the option to track that feature.
What problems is the product solving and how is that benefiting you?
I manage an internal platform and it helps me understand how our different teams are using different freatures, and how often. It also allows us to track adoption of new features.
A great experience and a helpful tool to improve Customer experience
What do you like best about the product?
Heap has been an excellent tool to understand our client's journe and identify the improvements needed in our conversion funnel to achieve better results.
What do you dislike about the product?
Some components of the set up are not simple and require in-depth research on how to perform them.
What problems is the product solving and how is that benefiting you?
Heap has helped my team to understand which steps need to be modified to achieve higher conversions. It has also helped us to understand the overall customer behavior in our app in order to design marketing and commercial strategies.
Fantastic Product Analytics Software
What do you like best about the product?
Very extensive and helpful insights that brings business value to our product development decisions.
What do you dislike about the product?
Steep learning curve to use effectively.
What problems is the product solving and how is that benefiting you?
Learning how to better educate its users so that users can fully utilize the power of Heap.
My go-to platform
What do you like best about the product?
Heap is an absolute game-changer in the world of digital insights! Its comprehensive platform provides a bird's-eye view of your customers' digital journeys, allowing you to make informed decisions that significantly enhance conversion rates, boost retention, and ultimately, delight your customers. With Heap, you'll experience streamlined analytics that pave the way for quick, data-driven improvements, making it an invaluable tool for businesses aiming to excel in today's digital landscape
What do you dislike about the product?
The trends I feel still needs tweaking..
What problems is the product solving and how is that benefiting you?
It helps me overview funnels and drill down very easily
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