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    Retail

User-Friendly Platform That Unlocks Powerful Insights and Impact Quantification

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
What I like most about Contentsquare is how user-friendly it is. It unlocks powerful insights and helps us calculate a projected incremental revenue figure through Impact Quantification
What do you dislike about the product?
Sometimes, session replays don’t start up immediately.
What problems is the product solving and how is that benefiting you?
Helps us understand where users are dropping off


    Sports

Contentsquare Powers Key Decisions with Journey Analysis and Impact Quantification

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
Contentsquare helps us make key business decisions and protect revenue during peak trading periods. The journey analysis helps us better understand our customers, and impact quantification helps us prioritise insights.
What do you dislike about the product?
Sometimes it can be slow, especially the zoning module.
What problems is the product solving and how is that benefiting you?
Helping us understand more about customer journeys and where the fractions are.


    Ben W.

Intuitive Visuals and Seamless Integration

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I use Contentsquare for data analytics and understanding customer journeys. I really like the visual UI because it's easy to see at a glance and makes it simple to share data with the wider business without needing technical knowledge.
What do you dislike about the product?
No real issues
What problems is the product solving and how is that benefiting you?
Contentsquare helps me understand user frustration points and journey drop-offs. The easy-to-use visual UI lets me share data across the business without needing technical expertise.


    Max P.

Effortless Data Analysis with Contentsquare

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I use Contentsquare for data analysis and find it solves my problem of identifying customer journey friction points. I really like the usability of it, and I think the playback feature is great. The initial setup was easy, and I have no issues with it.
What do you dislike about the product?
Nothing
What problems is the product solving and how is that benefiting you?
I use Contentsquare for data analysis, mainly to identify customer journey friction points.


    Noah W.

Unveiling Customer Journeys with Intuitive Funnels

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I use Contentsquare to view customer journeys and identify frustration points on our website, which helps us know what to optimize. I really like the funnels we can create, which is quite helpful. The session replays are another feature I appreciate, as they allow me to view real-life customer journeys.
What do you dislike about the product?
I think Contentsquare could improve the way of sorting and filtering session replays. It would be helpful if we could create our own folders to store some.
What problems is the product solving and how is that benefiting you?
Contentsquare lets me view customer journeys and frustration points on our website, helping us know what to optimize.


    Aura M.

User-Friendly Interface That Makes Complex Data Analysis Easy

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
The interface is very user friendly even when analysing complicated data, way easier than GA4
What do you dislike about the product?
I don’t dislike anything about it! I just heard it’s quite expensive
What problems is the product solving and how is that benefiting you?
I am able to gather qualitative data analising AB test, I can review journey in a glance


    Steffi W.

Powerful Data Capture, Visual Insights, and Smooth Integrations

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
How much data it can capture as well how visual it is, and how it can be integrated with other tools
What do you dislike about the product?
Screenshots on heatmaps could be better - it would be helpful to keep accurate past screenshots taken with the relevant data.
What problems is the product solving and how is that benefiting you?
It's helping support issues we see in Google analytics and inform AB tests


    Ian R.

Deep Insights into Customer Behavior

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
I like using Contentsquare for behavioral understanding of customers and diving deeper than just raw numbers. It's great for analyzing KPI dashboards and understanding the 'why' behind certain metrics. I enjoy being able to delve into actions, such as clicking on a specific element, and deep-diving into that particular action to see its value, frequency, and more. The initial setup was fairly easy from memory.
What do you dislike about the product?
Clarity around how each metric is actually calculated, we have some which are revenue numbers, some which are page speed, etc., and it'd be nice to be clearer exactly how they are measured. It's probably my lack of understanding.
What problems is the product solving and how is that benefiting you?
I use Contentsquare to understand customer behavior beyond raw numbers and create KPI dashboards. It helps uncover the reasons behind our metrics and spot user frustration points.


    Matthew S.

Super Useful for Quickly Understanding What Users Think

  • March 17, 2026
  • Review provided by G2

What do you like best about the product?
Super useful for quickly finding out what users think.
What do you dislike about the product?
It’s not free. But very little i would complain about.
What problems is the product solving and how is that benefiting you?
Lots of user experience stuff.


    Manoj B.

Powerful Insights with Contentsquare

  • March 16, 2026
  • Review provided by G2

What do you like best about the product?
I like how Contentsquare provides detailed behavior analysis of our targeted users on both the website and the app. The visual tools - such as heatmaps, session replays, and journey analysis - give us clear, in-depth insights into what users are doing. I also enjoy creating dashboards, and I appreciate how easy it is to build them while still keeping the level of detail we need.
What do you dislike about the product?
As a new user, I find it very hard to learn Contentsquare. The Contentsquare Academy content feels scattered, and overall I don’t feel the tool is very easy to use yet. Sometimes session replays aren’t smooth, which creates a lot of frustration when I’m trying to review them.

I’ve also run into limitations when creating dashboards. For example, I have to create segments just to compare two landing pages, and that’s frustrating. Finally, when I want to open a case, the team often comes back by email, but in some situations it would be much easier to get on a call and resolve it quickly.
What problems is the product solving and how is that benefiting you?
It consistently helps us solve the challenge of identifying our target audience and targeting them effectively. There’s a limit to how much we can increase traffic to our website, and it costs money. Because of that, our focus has always been on converting the traffic we already have into more revenue and bookings.

It has also helped us reduce user frustration and make the booking journey smoother.

Overall, our goal is to optimize what we have and remove anything redundant.