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    Matthieu B.

The one tool to level up your online customer experience

  • November 24, 2022
  • Review provided by G2

What do you like best about the product?
Whether you are working in CX design, UX design, or CRO, Contentsquare is the tool to use at the center of your methodology.
It allows having key insights and observations you would typically not be able to have without a heavy workload and resources.

Contentsquare mixes quantitative and qualitative data in such a way it redefines your way of working.
Key features are : journey analysis, advanced zoning analysis and session replays. They allow you to have a 360 view of what is actually happening on your website or application.
What do you dislike about the product?
The initial setup of the tool is not the easiest with the initial mapping, and you need to have a good methodology to keep the mapping up to date.
It requires a lot of attention to guarantee your observations are accurate.
What problems is the product solving and how is that benefiting you?
Contentsquare is closing the gap between quantitative data and qualitative data. You can visualize the issues much better than a simple analytics tool such as Google Analytics. It doesn't replace qualitative research but helps you to maximize your time and resources.


    Isabel C.

Useful too to understand your users behaviour

  • November 23, 2022
  • Review provided by G2

What do you like best about the product?
You can do lightning-fast analysis and get valuable insights at a glance.
What do you dislike about the product?
Initial mapping requires a lot of dedication, and although the tool is easy to use at a general level, advanced knowledge requires considerable practice. However I know they are improving this.
What problems is the product solving and how is that benefiting you?
Contentsquare helps us to integrate qualitative and quantitative data on very specific products, it is very powerful in segmentation. Thanks to some concrete details we have been able to make decisions to improve business KPIs.


    Ankita A.

Nightmare incarnate

  • November 23, 2022
  • Review provided by G2

What do you like best about the product?
On a conceptual level, I think Contentsquare is a good tool, for example the journey analysis, session replays, and the heatmap analysis where you can see scroll rate, click rate etc. for your webpages
What do you dislike about the product?
It is super clunky and difficult to use. Mappings were a nightmare to setup, and the platform is buggy. Implementation is really hard and I still have not managed to derive value out of it after 6 months. I feel a little misled by the sales teams who promised the implementation was a piece of cake (and I had stressed on this being important for me).
What problems is the product solving and how is that benefiting you?
I really don't know. Not much, caught a couple of bugs through the high frustration scores.


    Liz M.

Love Contentsquare!

  • November 21, 2022
  • Review provided by G2

What do you like best about the product?
Visualisations of the data, really helps to contexualise the issues we have.
What do you dislike about the product?
The training is quite long and doesn't provide me with the right information I need to get started.
What problems is the product solving and how is that benefiting you?
Stakeholder buy in. User experience facts that help us prove the importance of getting it right


    Accounting

Great for A/B testing analysis

  • November 18, 2022
  • Review provided by G2

What do you like best about the product?
Very user-friendly and easy to deduce data from the tables/downloadable page analysis screenshots. The recently added funnel feature on Journey Analysis is extremely useful & ideal when looking at specific areas of the website.
What do you dislike about the product?
It would be great to see data on the page analysis in a format where you can still see the page, yet numbers be legable.
What problems is the product solving and how is that benefiting you?
User behaviour & aiding in more understanding of testing.


    Anonymous

Intuitive and fundamental tool

  • November 18, 2022
  • Review provided by G2

What do you like best about the product?
Contentsquare is an intuitive tool and it's fundamental to understand the user's behaviour of contents on website.
What do you dislike about the product?
I would like to be able to export the zoning's data into an Excel
What problems is the product solving and how is that benefiting you?
User's behavior, content impact on the journey


    Retail

The most helpful and easy to use analytics tool I've ever experienced

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
The user experience and UI are both fantastic. I'm not a numbers person, so I struggled with some of the regular analytics tools and Contentsquare is by far the easiest and most fun to use. The insights we can get for page performance and merchandising are incredibly valuable.
What do you dislike about the product?
It does take a lot of time to set it up and to get your mappings and zonings in the right place.
What problems is the product solving and how is that benefiting you?
Reporting and optimization. CS Workspaces allows us to track the performance of the pages used in our campaigns in a very user-friendly and straightforward way, and with CS Live we are able to action optimizations much faster than we could before.


    Telecommunications

Makes analysing user journeys simple and efficient.

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
- Ease of use
- The breadth of insights I can obtain using session replays, segmentation and CS live.
- The new frustration metric helps in prioritising journeys that need the most attention
- Contentsquare staff are always happy to help with any queries and issues you may have. Not to mention their learning resources are easy to understand.
What do you dislike about the product?
There is nothing I can think of. Everything about the platform is fantastic
What problems is the product solving and how is that benefiting you?
- Understanding user pain points.
- Understanding user behaviour and how they navigate our website.


    Muktar M.

Brilliant insight made easy for teams!

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
Content square has made ease for our teams to understand what customers are doing across our end-to-end experience, supporting our digital, category and marketing teams to access rich insight to help them make informed decisions.
What do you dislike about the product?
I don't really have anything bad to say about the platform as we're driving a lot of value from it. One thing we haven't quite figured out yet is how to get the complete reporting for our app.
What problems is the product solving and how is that benefiting you?
Before content we had a lot of data to tell us what was happening but we're now able to understand why it's happening and how customers behave and we use this insight to make experience changes.


    Retail

Great tool!

  • November 17, 2022
  • Review provided by G2

What do you like best about the product?
Being able to see exacly how customers are interacting with your site visually in the live tool makes it so easy to inform your visual decisions
What do you dislike about the product?
Some of the more advanced reporting tools can take a little while to get your hand around
What problems is the product solving and how is that benefiting you?
Being able to balance cross department real estate on the site - the numbers dont lie!