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    commercetools

    commercetools provides the leading composable commerce platform, giving 450+ companies all of the components required to run outstanding shopping experiences across all digital and physical touchpoints. We equip some of the world largest businesses with tools to future-proof digital offerings, reduce risks and costs, and build outstanding experiences that drive revenue growth. Cloud-native, technology-agnostic components combined into a secure, reliable, cloud-distributed unique system Lower upfront and maintenance costs compared to on-premises solutions Simplified, speedy deployment, efficient app migration, modernization and increased productivity No disruptive upgrades or support installations. Modern software is versionless, enabling continuous updates without downtime

    Ratings and reviews

    4.5
    17 ratings
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    17 external reviews
    External reviews are from G2 .

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    Reviews (17)
    Wilguens R.

    Flexible Architecture, Seamless Integration

    Reviewed on May 22, 2026
    Review provided by G2
    What do you like best about the product?
    What I appreciate most about commercetools is its highly flexible structure and outstanding expandability, which fits our varied packaging business perfectly. Its modular setup is my top favorite. We can freely customize functional components anytime based on actual business shifts. I’m also really satisfied with its strong cross-system data compatibility. It connects flawlessly with our internal inventory database, production scheduling platform, and financial billing system. This breaks data silos completely and avoids manual entry mistakes. Besides that, the well-organized backend dashboard makes daily management effortless. The platform runs steadily all the time, rarely crashing or lagging, reliably sustaining our daily online sales and cross-European client service work.
    What do you dislike about the product?
    For starters, it’s not super easy for new staff to get the hang of it fast. The backend packs tons of professional functions, from product category sorting to custom module setup and order rule adjustment. Our new operational colleagues usually spend days practicing just to handle daily tasks skillfully. There aren’t simplified guided tutorials made for manufacturing sales scenarios, which slows down team onboarding efficiency a lot. Then its built-in data visualization falls short for our daily analysis work. We regularly track sales of cartons, protective containers and custom packaging, plus regional order distribution and stock turnover rates. The native reports only show plain figures, no intuitive graphs or comparison charts. We have to export raw data and redo sorting and analysis on other software, creating lots of extra repetitive work.
    What problems is the product solving and how is that benefiting you?
    Commercetools resolves product management chaos by organizing our diverse packaging lines, syncing order details with production to reduce errors, and supporting cross-border sales with adaptable regional settings. Its flexibility lets us customize modules without major overhauls, and strong data compatibility cuts manual entry mistakes.
    Jose Z.

    Flexible Solution with Strong Backend, Lacks Mobile App Capability

    Reviewed on Mar 31, 2026
    Review provided by G2
    What do you like best about the product?
    I like commercetools for its robust backend and modular approach, along with its event-driven logic. It’s very easy to understand and flexible, which really helps depending on how we operate.
    What do you dislike about the product?
    We want it to have mobile app building capability on the front side. We only use it to build websites but we feel having mobile app is critical now days.
    What problems is the product solving and how is that benefiting you?
    commercetools helps us build custom e-commerce sites for clients who lacked them. Its backend is robust and modular, making it flexible and easy to understand.
    Yana N.

    Effortless Integration and Outstanding Support

    Reviewed on Dec 12, 2025
    Review provided by G2
    What do you like best about the product?
    One of the most amazing tool i've easily used with its smooth customer support and so many features. It is so easy to integrate and implement in my business.
    What do you dislike about the product?
    Nothing to dislike about it, it is one of the best tools used.
    What problems is the product solving and how is that benefiting you?
    It has high flexibily & customisation which helps me so much with my business requirements.
    Richard H.

    Very happy! I love the tools. I think I will be using commercetools for years to come!

    Reviewed on Nov 12, 2024
    Review provided by G2
    What do you like best about the product?
    The Customer Service is amazing. Thank you very much for everything commercetools!
    What do you dislike about the product?
    There is not much I dislike about commercetools.
    What problems is the product solving and how is that benefiting you?
    It is solving most issues related to running an e-commerce platform.
    Consumer Goods

    Fast and Flexible: Stable and Scalable

    Reviewed on Jan 12, 2024
    Review provided by G2
    What do you like best about the product?
    We like that commercetools has well-documented APIs that are fast and stable. We've rarely run into a use case that isn't solvable via their custom fields and custom types. Their platform also integrates easily with event buses allowing us to easily sync data to other systems. Their customer support team is easily reachable and very knowledgable about the platform.
    What do you dislike about the product?
    commercetools has well-documented APIs but requires a dedicated development team to create a headless storefront. The company is not optimistic about open-source software which makes us wary about the company's future. We've run into issues where their promotion engine is limited meaning we can't run discounts we need to.
    What problems is the product solving and how is that benefiting you?
    commercetools solves the business problem we had. We needed to have a platform that wasn't slow and gave us the flexibility to make any additions to our website that we needed. We needed a fast, extensible, and robust platform to build a world-class shopping experience with multiple storefronts. Only a modern, headless platform like commercetools could support that.
    Banking

    A very good digital commerce solution

    Reviewed on Aug 26, 2023
    Review provided by G2
    What do you like best about the product?
    Commercetools is a very feature-rich digital commerce platform. Its support for MACH architecture has made it highly flexible and easy to integrate with our legacy systems. Its integration with payment solutions has made it a complete platform.
    What do you dislike about the product?
    They need to improve their order management features. the pricing also needs to be more competitive. Lastly hosting options need to be improved and server location in Asia needs to be introduced to improve real-time delivery.
    What problems is the product solving and how is that benefiting you?
    We needed an integrated commerce solution that could form the base of our loyalty portal. After looking at the competition we decided on commercetools mainly because of its flexible connector-friendly solution.
    Retail

    Easy to implement, easy to setup

    Reviewed on Jul 04, 2022
    Review provided by G2
    What do you like best about the product?
    Commercetools is very versatile , it very flexible, and it is very easy to customize
    What do you dislike about the product?
    It is so easy to customize that sometimes you can be a bit lost, but the customer sucess help you
    What problems is the product solving and how is that benefiting you?
    leaving our old ecommerce architecture, to put a Microservice architecture in place
    Steven T.

    commercetools

    Reviewed on Dec 08, 2021
    Review provided by G2
    What do you like best about the product?
    Headless interface and no reliance on front or back end.
    What do you dislike about the product?
    Nothing. It's a great platform and very easy to integrate into.
    What problems is the product solving and how is that benefiting you?
    Online payments. Easy set up and efficient.
    Recommendations to others considering the product:
    Highly recommended. Very popular and user friendly.
    Spence M.

    Clear Future For Commerce Integrators and Agencies

    Reviewed on Jun 07, 2021
    Review provided by G2
    What do you like best about the product?
    The commercetools platform incorporates the ideals of modern commerce architecture. This means that our customers who invest in the commercetools platform realize the benefits of scalability and flexibility for their digital businesses. As a commercetools partner, we embrace the core principles of their solution as it lines up with the way we want to consult our customers and recommend solutions that fit their business. Commercetools is an integrator and agency-friendly organization for partnering. We share a vision, and more importantly, we share customer wins and long-term success.
    What do you dislike about the product?
    The vision for taking advantage of commercetools, and for adopting a headless approach to commerce, can sometimes be complex for companies to understand. We continue to improve our ability to articulate value to both technical and business buyers. This challenge actually creates strong opportunities for partners like DMI to play a more consultative role to companies considering this investment. As the adoption curve accelerates, I'm confident that the assets and solutions around commercetools will improve.
    What problems is the product solving and how is that benefiting you?
    We believe that commercetools offers a path forward for companies feeling the pain of older, less flexible commerce technology. As companies accelerate into developing more sophisticated digital channels, they can feel limited by the investments they have made in platforms and tools. Our customers who implement commercetools gain a unique market advantage by achieving speed to market for new and updated customer experiences. Going cloud-native, with APIs and microservices gives our customers options without limits.
    Information Technology and Services

    Best in class API based Headless commerce platfomr

    Reviewed on Jun 04, 2021
    Review provided by G2
    What do you like best about the product?
    The MACH ( microservices, API based, Cloud ready, headless commerce) provides greater flexibility in designing and implementing custom solutions. The API and Tools (merchant center) help better manage the products, promotions configuration, shipping, and custom extensions.
    What do you dislike about the product?
    It will be good to have prebuilt connectors for more commerce ecosystem applications.
    What problems is the product solving and how is that benefiting you?
    It helps in building omnichannel experience using the API first approach. It gives flexibility in developing and deploying new features. The scalability of the platfom to effortlessly handle peak volumes. It provides better control for the business users to make required configurations and keep optimizing the online experience for the customers.