What do you like best about the product?

As a member of analytics team from the agency standpoint, I like sprout because for organic social management, it always gets messy; sprout gives it a one-stop shop for all posts made under one campaign or tag. It's look and feel really makes it easy to use not just for our team but for client as well. Our organic social team finds it easy to implement comparing to using the native platforms for measurement and keep tracking of the campaigns. The entire integration process took less than a month so it wasn't difficult to integrate into our current organic social reporting ecosystem.

What do you dislike about the product?

I had trouble building custom report, the custom builder feature wouldn't allow you to add two metrics at the same time; sometimes I just need a custom report of a data table, no frills or data viz.

What problems is the product solving and how is that benefiting you?

I use Sprout mainly for analytics, it has strong pre-built dashboards that gives you a quick glimpse of campaign performance. But honestly it could have been better because the analytics tools are limited; it doesn't support robust custom report builder that allows you to create a nice looking dashboard with the data tables that includes more than one line of metric. I know you could export CSV but a dashboard will be better.