A specific example of how I use Make for API connections in my environment is integrating our CRM with a marketing application for data transmission and unity, GDPR compliance, and synchronization has been excellent through Make. Building scenarios for each specific language or location action has been beneficial. Managing certain actions and triggers based on links, some of the workflow solutions were not present in marketing tools, and we needed to create more complex processing in Make to meet our needs. Make is also a great tool that we use to build various automations, and it is excellent for connecting multiple tools together to send data. For example, at our company, we use Make to send new orders notifications from Shopify to Slack and also add the customer's shipping information to a Google Sheet for the fulfillment team. The best feature about Make that competitors lack is the option to connect rare and available apps via their API. It also allows us to get data from anywhere on the internet via GET requests.
I have additional use cases for Make, as we use it to support a variety of internal and client integration projects. Everything from automating invoices from CRM orders to running recurring data pools from our database to client platform API connections for reporting has been excellent. It also helped us to connect platforms that otherwise would not connect while giving us the opportunity to code and customize these integrations for our specific use cases.
Make has been used in my organization to start an automation process in the sales and marketing departments, closely followed by operations and human resources departments. Sales and marketing are automating all their initial contacts with clients from the first contact until the client is up and running independently. Operations are automating the tickets and follow-up to pending reports that clients submit. Human resources benefit from Make because they are integrating information streams from some of their departments using Make.