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    Kyla B.

New to all things website related

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
I really like how everything is integrated so easily and how you are able to keep ideas organized.
What do you dislike about the product?
When purchasing a developer theme pack there are gaps and overlaps about who should address issues. It is unclear who to contact or who will take ownership of issues as they arise. I also don't like how you cannot set up an AMP version.
What problems is the product solving and how is that benefiting you?
In downsizing, we needed to 'insource 'our website maintenance and SEO work, HubSpot sold us on how easy it would be for a new learner. We have noted how fast we can update, how easy it is to visualize on all views, and the insights are amazing.
Recommendations to others considering the product:
This is very easy for a brand new learner to figure out. There are some coding items at times that you will need external support for though.


    Consumer Services

Gets better over time

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
I find scheduling pages for release to be super helpful, and the redirect settings as well. I also like how I can build pages so that the content team can edit them without having to touch any code.
What do you dislike about the product?
I wish I could create a staging or sandbox site to test new pages and modules rather than having to test them directly on the production site. I also wish I could set a custom module as global navigation.
What problems is the product solving and how is that benefiting you?
HubSpot CMS helps bridge the gap between the engineering and content team and allows us to collaborate more easily
Recommendations to others considering the product:
There's a lot of CMSs on the market, some more built out than others. I think HubSpot well-built and is continuing to improve all the time, and suits most of our needs very well.


    Environmental Services

User Friendly and Always Making Improvements

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
HubSpot is super easy to use! It's my favorite program to work in. The support staff is VERY friendly and helpful which is always a plus! I love that HubSpot is always upgrading its abilities and making it more user-friendly. Especially when building out emails - it's so much faster now! HubSpot saves us a lot of time.
What do you dislike about the product?
There isn't much I dislike. Whenever there is a change with the program, it takes some time to learn, however, it's always better in the end. I have had some suggestions and it's great that HubSpot provides a place where we can offer suggestions to the developers.
What problems is the product solving and how is that benefiting you?
It helps streamline all our processes like lead gen and more.


    Jairo E.

The features are very pragmatic, specially the workflow automation features.

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Workflow automation features are what I like the most. They are very convenient and save a lot of time.
What do you dislike about the product?
There should be a step by step to solve SEO issues. Right now there is only a diagnosis.
What problems is the product solving and how is that benefiting you?
Having better insights on who visits my website.
Recommendations to others considering the product:
Watch the video guides HubSpot offers, they are very helpful and easy to understand.


    Information Technology and Services

Great CMS experience and customer service

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Easy to extract data and create reports.
What do you dislike about the product?
Difficult to get around with the lifecycle bits
What problems is the product solving and how is that benefiting you?
Get insightful report based on real-time data, can be set by week/ moth/ quarter and years.
Love the automation feature, save our team lots of time to follow up leads and potential clients.
Easy to get around website builder.


    Bob A.

Excellent balance of functionality and usability

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Creating templates and editing is straightforward and requires little technical expertise
What do you dislike about the product?
I can think of no significant issues with the platform
What problems is the product solving and how is that benefiting you?
I started with HubSpot's CMS Hub years ago when I wanted to break away from the tyranny of agency dependence. We've managed to create an effective and functional website at relatively little cost
Recommendations to others considering the product:
It's particularly suitable for organisations that do not want to be beholden to external agencies for basic day-to-day tasks


    Ninna L.

Any flaws are made up for by collecting all your marketing in one platform

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Working in a B2B services operation business, HubSpot's CMS is more than suitable to our needs. The biggest benefit is the fact that all your marketing efforts and assets are collected in one platform. We use our traffic analytics to make segmented lists for our email flows as well as notify sales reps internally about new activity on their accounts as well as recent conversions and tracking of them. The interface is intuitive and easy to use as well as providing great preview options and content staging. In Denmark there are not that many developers that know how to code yet, but we have easily found external partners in Germany. The single most beneficial element is the feeling that marketing has "taken back the power" of doing websites and continuously improving efforts.
What do you dislike about the product?
There are not that many "out of the box" functionalities that you can add to the platform (like Wordpress plugins), but we have had a few extras developed at a low cost.
What problems is the product solving and how is that benefiting you?
Collecting your marketing in one platform has more benefits that I can explain.
Taking back the power of communication in the marketing department.
Easy administration of forms, CTAs, styling and testing.
Recommendations to others considering the product:
If you want to get quickly started, I recommend research HubSpot's marketplace for a template pack provider that also can serve as your technical developer for extra improvements. Otherwise make sure you get a proper demo of the back end and interface to see if the system fits your needs.


    Chris S.

One of the easiest website builders around

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
Having used a lot of website builders in the past (Wordpress, Squarespace, Wix, etc), HubSpot is the best example I've seen of balancing both ease of use with the ability to fully customise.
What do you dislike about the product?
It lacks some of the standard modules that make building a website with something like Squarespace, but this can generally be overcome by using the well stocked HubSpot Marketplace.
What problems is the product solving and how is that benefiting you?
We needed a better way to build a fast, enterprise-level website. HubSpot combines the data security we need with the ease of usability we love.


    Computer Software

Plan, implement, review and repeat!

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
The system allows us to plan, implement, and track our marketing from within one ecosystem, fully integrated with our sales team and the pipeline. The website builder allows us to quickly edit and create new pages as necessary using drag and drop modules.
What do you dislike about the product?
Video links can be sometimes temperamental to add.
What problems is the product solving and how is that benefiting you?
Joined up a fully integrated system and comms with customers and prospects at every stage of the buyer's journey. Website is easy to maintain and update to ensure relevant content.
Recommendations to others considering the product:
Simple to use and ideal for an in-house team of all skills set


    Tette N.

Lots of tools to automate and organize

  • November 24, 2020
  • Review provided by G2

What do you like best about the product?
The amounts of tools to use to target specific users and then automate the lead flow. Compared to for example Squarespace, I have more control of building my website to look, work and feel the way I like - although at times this control can be extremely frustrating (the level of frustration and exhaustion also correlates with which theme/template you are working with / on, so choose carefully).
What do you dislike about the product?
Some features are still missing, like only pop-up forms have the option for direct file download (automated emails cannot have files attached), facebook messenger cannot be used as a chat widget in your website and you cannot redirect users to correct language pages based on e.g. ip
What problems is the product solving and how is that benefiting you?
Lots of marketing and sales are done through this one platform. Lack of integration and cross-platform work makes everything easier. When doing e.g. email campaigns it is really helpful to see if a person opens and interacts with the email or not, and if they subsequently visit your website. If they do, you will gain valuable info now and in the future (most likely you will know if they visit your site again). All information is stored in one place and you can make informed decisions on who to approach next, and how. With enough targets you can test different for example content by using Hubspots A / B test tools.
Recommendations to others considering the product:
If you're in a startup (remember Hubspots startup discounts!) make sure you, your product and your company are in position to utilize Hubspots tools. If you aim to build a website, be sure to check that there are themes, templates and / or modules that you like. A complete package can be expensive (somewhere close to $1000) and still require some knowledge in html and / or CSS if you want everything to look and work precisely as you want - which has its ups and downs. If you have no coding skills, it might be easier to build a website e.g. in squarespace. But if you do have some skills in coding, then you have more options to do what you like in Hubspot. And if you're in a pinch and need help, the Hubspot community has lots of really talented people helping you out and many answers you are looking for already exist at the community pages. Hubspots own support is fast to respond and are able to help quite a bit, depending on your problem (they are not trained developers (usually, at least), so help with HTML, CSS or other coding-related can be hard to get.)