Content Hub Enterprise
HubSpotReviews from AWS customer
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An easy to use CMS that integrates with your CRM
What do you like best about the product?
It's not just a CMS but so much more. The reports on which website/landing pages perform the best, which pages contacts have visited and the workflows you can attach to certain actions.
What do you dislike about the product?
Custom modules aren't available on all pages and not that easy to adjust to certain pages/goals.
What problems is the product solving and how is that benefiting you?
Less downtime, saving time, better alignment with sales.
Easy to use CRM with much adaptability.
What do you like best about the product?
The interface is easy to understand and flexible. There are a lot of options and it is nice to have to many tools collected in one place. The learning tools are also really good and not only applies to the tool, but the industry in general.
What do you dislike about the product?
It is a huge program and can therefore seem to big for a small company. The pricing options are also quite steep and especially the development from Starter to Professional. However, the tolls are also quite powerful so it makes sense.
What problems is the product solving and how is that benefiting you?
We organise our marketing and sales efforts from HubSpot and also use the reporting features quite a bit. Recently we have gotten more involved with the automatization tools. We've also made great use of the website building tools.
One of the coolest, fastest and most flexible CMS's I've used.
What do you like best about the product?
The flexibility and speed. I really like the modules and repeatable dynamic fields in the Designer tool. They make it really fast and easy to slap together templates so that other non-tech people can populate content on pages. Also love how integrated these dynamic elements are with the Hubspot marketing side of things - form fields and such - it's all really well thought out and seamless.
What do you dislike about the product?
I love how cool and re-usable modules are, but because page-load-speed is such an important thing for a website, I don't like how building modules can't really exploit adding or managing resources linked in the head section or on the page. If you want to add two modules to a page that both use the same JS library, you can link the library in both modules, but then it will load twice on the page and slow page speed.
What problems is the product solving and how is that benefiting you?
Speed of implementation: The integratedness of the CMS with the marketing features of Hubspot make it all pretty fast to generate functional features quickly.
Recommendations to others considering the product:
Examine the pricing options carefully. Some features that you might assume are included might be on a much higher pricing plan.
Super Powerful CMS for Marketers
What do you like best about the product?
I love the fact that I do not need to be in contact with a web developer for most day-to-day changes to our website. HubSpot makes it very simple for non-coders/non-development team members to make simple image, text and CTA pages. Plus, once you get really comfortable, it's very easy to manipulate modules to rework your website pages and/or spin up new pages for the site.
What do you dislike about the product?
There will be instances where the widget does not perform the way you would expect it to. For instance, you might have a great centered H2 title on a module and decide to change it to paragraph text, which then throws off your alignment to the center. It's not a deal breaker by any means but it does help to have an agency/freelancer/HubSpot pro you can tap into to help with some of the more nuance coding issues that occur.
What problems is the product solving and how is that benefiting you?
The largest problem I solve is not needing a full time web-developer on site with a backlog of projects, but rather I can make changes and adjustments in real-time. This is not only a huge financial benefit but an agile strategy to allow us to make adjustments as we see fit.
Recommendations to others considering the product:
The CMS Hub makes it easy for you to manage your website and other web assets. While there are templates available for design cues, they are templates available to everyone. They can be a good foundation for you but you may want to invest in a graphic designer in time to really make your website shine.
Also, really think through the intent of your website and be sure to do regular clean-ups. I mention this because HubSpot is pretty good about updating the CMS functionality, but it may not be available in older modules. It's a good practice to review this yearly - I usually wait until after INBOUND myself to see what changes have been rolled out and where I can streamline my effots.
Also, really think through the intent of your website and be sure to do regular clean-ups. I mention this because HubSpot is pretty good about updating the CMS functionality, but it may not be available in older modules. It's a good practice to review this yearly - I usually wait until after INBOUND myself to see what changes have been rolled out and where I can streamline my effots.
Great analytics
What do you like best about the product?
The analytics are great for the sales funnel
What do you dislike about the product?
The interface building tools are way behind the other website building tools like Squarespace etc. which makes developing pages very slow and frustrating process. Buying a template speeds this up—I would not build a site without a template. With a template, you have very little freedom to tweak sections.
What problems is the product solving and how is that benefiting you?
I'm building a site for a client and it solves analytics problems
Suprisingly Flexible Content Management System
What do you like best about the product?
It's super flexible and in a lot of cases could actually replace your whole website--not just the static portions.
What do you dislike about the product?
Documentation is still a WIP. For simple drag and drop use cases the docs are sufficient but for more advanced modules with custom logic and API calls, the docs are lacking.
What problems is the product solving and how is that benefiting you?
Enabling design to do what they do best without requiring engineers for every change. Likewise giving our engineers focus on functionality over UI tweaks.
Perfect for everyday user
What do you like best about the product?
The best parts of the CMS is It's easy to use, and you can quickly begin seeing the impact of your SEO. The User Experience is excellent. If you are not an advanced website developer, you can easily go in and start building a website on the level of Wix or SquareSpace.
What do you dislike about the product?
As a heavy user of analytics and creating custom reports, charts, and segmentation, I find it difficult to manipulate information to provide in depth reporting. My main challenge with the software is the ability to make the website function as I want it to. Also, I find that Google Analytics is having problems with collecting conversion goal information. What that means is that When I create a tag in Google Analytics, the tag fires and Google registers that the action has occurred that needs to occur, but HubSpot is not sending the data to the Google Analytics platform to track said conversions.
What problems is the product solving and how is that benefiting you?
HubSpot CMS is providing my organization with the ability to connect with our clients by creating a quick, efficient way to manage the content on our website. This CMS allows my team of highly intelligent individuals that lack the knowledge to learn how to code or use complex CMS systems. Their ability to use the system allows me to focus my efforts on other tasks instead of managing the daily content management.
Flexible CMS Solution
What do you like best about the product?
HubSpot CMS is incredibly flexible, with a lot of capability for drag & drop design and use of marketplace templates. At the same time, if you have access to developers, you can get really fine grained with what you build.
What do you dislike about the product?
There's not a lot to dislike. I only wish the price was lower.
What problems is the product solving and how is that benefiting you?
HubSpot CMS allows content managers to produce and publish recruitment marketing webpages rapidly with little to no developer skills needed. With HubDB tables integrated, we have also been able to create dynamic webpages (with a developer's help) that display filtered content from the databases.
Digital Marketing Lead and Webmaster
What do you like best about the product?
I like pretty much everything about the HubSpot CMS. How I can manage the website (the UX on the platform) and all the (smart) features. HubSpot really helps me achieve my digital marketing plan and goals.
What do you dislike about the product?
The data gap between Google Analytics and the ones on HubSpot
What problems is the product solving and how is that benefiting you?
Improve conversions and SEO ranking
Robust, Flexible, and Complicated... Yet Easy to Use
What do you like best about the product?
HubSpot can do anything you can reasonably wrap your brain around - and some things which take multiple brains to wrap around. My company hosts the entire website solely on HubSpot, without hosting it through another platform like WordPress. We also manage all of our social media and email marketing through HubSpot. And I am the only Digital Marketer managing the website for the company - something I would not be able to do without HubSpot.
As an international business we are required to comply with all data privacy laws, and HubSpot makes that process straightforward. HubSpot is also famously good at integrations with other platforms like Salesforce and Google Ads. Attribution is easy and the management of contact records is fantastic. Creating and building webpages and landing pages is a simple process, which anyone can do after the first demonstration - making delegation of these across our team very easy.
Another Huge benefit that HubSpot offers is the ability to build teams and customize user access for varying roles who have access to HubSpot. For Instance, our blog authors can build their own content and submit it for review and publication, or our contractor Developers can have extremely customized access to our CMS depending on what they're working on.
HubSpot's Development team is very active and attentive to hot issues on their community site and they reach out when good ideas are suggested, or problems are brought up.
As an international business we are required to comply with all data privacy laws, and HubSpot makes that process straightforward. HubSpot is also famously good at integrations with other platforms like Salesforce and Google Ads. Attribution is easy and the management of contact records is fantastic. Creating and building webpages and landing pages is a simple process, which anyone can do after the first demonstration - making delegation of these across our team very easy.
Another Huge benefit that HubSpot offers is the ability to build teams and customize user access for varying roles who have access to HubSpot. For Instance, our blog authors can build their own content and submit it for review and publication, or our contractor Developers can have extremely customized access to our CMS depending on what they're working on.
HubSpot's Development team is very active and attentive to hot issues on their community site and they reach out when good ideas are suggested, or problems are brought up.
What do you dislike about the product?
A couple of things that are frustrating in HubSpot are small features that make a big impact. With a Website that has hundreds of pages, it would be ideal to sort the pages into organized folders which match the site's navigation, it would also be improved by the ability to audit page linking - so that when a page is archived or deleted, we can map everywhere that the page was linked and change it on the page - or have it done automatically (this can, to a point be done through redirecting, but if there is a module with text and a CTA specific to that page which doesn't match where it's being redirected this doesn't work as neatly) .
Other frustrations are the lack of small features that make a big impact: Like tagging page content - which would make suggestion modules or "like-with-like" type linking automated rather than a manual process. Or having multiple authors for blogs - as a B2B company in a technical field, we use blogs to publish technical papers which usually have a minimum of three authors.
As
I'd also like to say that while these things are frustrating, I have also been reached out to by HubSpot's development team who are looking into several of these features and use cases to develop them in the future.
As the sole manager of a large website, balancing complicated and interlinked processes like automation workflows, navigation, module creation, and content management, would all be easier if HubSpot had some sort of AI system that alerted you to how some of the more permanent or immediate effects would change your system - not in a general sense, but an AI that specifically understood the complex environment of your website.
Other frustrations are the lack of small features that make a big impact: Like tagging page content - which would make suggestion modules or "like-with-like" type linking automated rather than a manual process. Or having multiple authors for blogs - as a B2B company in a technical field, we use blogs to publish technical papers which usually have a minimum of three authors.
As
I'd also like to say that while these things are frustrating, I have also been reached out to by HubSpot's development team who are looking into several of these features and use cases to develop them in the future.
As the sole manager of a large website, balancing complicated and interlinked processes like automation workflows, navigation, module creation, and content management, would all be easier if HubSpot had some sort of AI system that alerted you to how some of the more permanent or immediate effects would change your system - not in a general sense, but an AI that specifically understood the complex environment of your website.
What problems is the product solving and how is that benefiting you?
Probably the best feature for delivering audience-centric content is the ability to segment your audience with customized properties on contact records. You can actually build content specific to your customer and user personas and mark specific contacts as those personas - sending them content which is specifically designed and created for them in email marketing, or even further by using smart modules on the website to show them content which is relevant to them.
Recommendations to others considering the product:
HubSpot can take your website to the next level, it's an incredible tool that's industry-leading for delivering In-Bound Marketing to your Customers and Leads. HubSpot is meant to be integrated across teams, bringing Sales, Marketing, and Customer Support together into one ecosystem, and is equipped to be as robust as needed to support your site's growth from simple to complex. As your site grows in complexity HubSpot enables you to "see the forest through the trees".
When considering HubSpot CMS Hub, consider the team you have and the ability to connect your systems. With limited resources and centralizing functions, integrating across business units with a CMS is extremely important.
When considering HubSpot CMS Hub, consider the team you have and the ability to connect your systems. With limited resources and centralizing functions, integrating across business units with a CMS is extremely important.
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