Content Hub Enterprise
HubSpotReviews from AWS customer
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The power of an enterprise platform without the technical usability challenges
What do you like best about the product?
HubSpot Marketing Hub is feature rich with lots of out of the box functionality. All application drive out of the same easy to use interface and contract data is easy to find in the free CRM
What do you dislike about the product?
Some functional, such as NPS, is not available in Marketing Hub and needs to be either set up as a native third party integration or you need to purchase Service Hub.
What problems is the product solving and how is that benefiting you?
HubSpot Marketing Hub runs our content marketing programme. To do this we use all the functionality of the Marketing Pro app. Having everything in one place makes our marketing effort more efficient and effective. We've also added HubSpot CMS and this enables us to run our website and leverage all our digital assets from a single platform.
The tools make it very easy to correct issues impacting your results, expert not required!
What do you like best about the product?
You don't have to have extensive experience to make changes. The system takes you right to the page and provides access to their knowledge base documentation that is very well written and easy to follow. Their guides not only help you resolve the highlighted issue, but they educate you on the importance of making sure your content is optimized and provide examples beyond just correcting it. They clearly outline the value of your time and effort.
What do you dislike about the product?
It was difficult to find images requiring updates if they were within custom pages and used multiple times. The system usually allows you to click to correct the page from the page but for these, you had to find them. However, the issues stayed flagged until resolved and after becoming more familiar with the system, it was easier to find and correct the images.
Depending on the complexity of your process and tracking needs/requirements, you may still need some level of programmer/developer support to complete landing pages. It would be great to add more of the "easy to use" features so we could eliminate the more costly resources and still accomplish the content/sales lead gen goals.
There aren't controls or forced structure for storing images, files, etc. which when multiple people are adding content can get a little unorganized lacking consistent logic or naming rules. It would be great if this structure could exist in the system OOTB while allowing flexibility for more advanced organizations. Creating the structure after the fact takes a little bit of work and requires updating content/pages to prevent broken links, etc. - something the novice user would know to avoid but the beginner may not recognize right away.
Depending on the complexity of your process and tracking needs/requirements, you may still need some level of programmer/developer support to complete landing pages. It would be great to add more of the "easy to use" features so we could eliminate the more costly resources and still accomplish the content/sales lead gen goals.
There aren't controls or forced structure for storing images, files, etc. which when multiple people are adding content can get a little unorganized lacking consistent logic or naming rules. It would be great if this structure could exist in the system OOTB while allowing flexibility for more advanced organizations. Creating the structure after the fact takes a little bit of work and requires updating content/pages to prevent broken links, etc. - something the novice user would know to avoid but the beginner may not recognize right away.
What problems is the product solving and how is that benefiting you?
Improve our SEO results without developer effort or making major changes to the website content. Too early to tell, but now all published content contains optimized attributes and tags before we publish it live thus saving us a lot of rework and wasted effort.
Their educational approach makes them more of a partner by providing us the knowledge and training we need to be successful going forward without costing us additional expense. We were able to use their drag and drop features to design and publish our blog pages and create sales lead landing pages. We were able to shift work off our development team and into the product/marketing team so each team can focus on their key goals and deliverables. It also streamlined our processes so there weren't unnecessary stop/gap periods while we waited for other teams to complete their step in the content delivery; one team owns it from start to finish.
Their educational approach makes them more of a partner by providing us the knowledge and training we need to be successful going forward without costing us additional expense. We were able to use their drag and drop features to design and publish our blog pages and create sales lead landing pages. We were able to shift work off our development team and into the product/marketing team so each team can focus on their key goals and deliverables. It also streamlined our processes so there weren't unnecessary stop/gap periods while we waited for other teams to complete their step in the content delivery; one team owns it from start to finish.
Great marketing software
What do you like best about the product?
It is a very complete software, I have so many posibilites, I can be creative, and it is very easy and intuitive to use, I think that is what I like the most about it, it very easy.
When developing landing pages, it is very visual , I don't need to have technical programming knowledge to make great and efective landing pages. I also like how I can have a great feedback and all the important data to see if my campaigns are actually working, and they are not, I can change my strategies. I also really enjoy and give a lot of use to automating emails.
I like how when I contact support, I get supported very quickly and they always solve my problems.
When developing landing pages, it is very visual , I don't need to have technical programming knowledge to make great and efective landing pages. I also like how I can have a great feedback and all the important data to see if my campaigns are actually working, and they are not, I can change my strategies. I also really enjoy and give a lot of use to automating emails.
I like how when I contact support, I get supported very quickly and they always solve my problems.
What do you dislike about the product?
The only thing that I don't like sometimes is feeling somehow limited when developing website an the CMS.
What problems is the product solving and how is that benefiting you?
- Communicating with my customers in an easy way.
-Knowing the performance and impact of my marketing strategies.
-Having presence on social media and SEO.
-Knowing the performance and impact of my marketing strategies.
-Having presence on social media and SEO.
Recommendations to others considering the product:
Take all the lessons on Hubspot Academy to take more advantage of all the functions
Great service - wish landing page editing was more user friendly.
What do you like best about the product?
Ease of watching a campaign from start to finish. Analyze and improve.
What do you dislike about the product?
Landing page editing is a little tedious. I think creating templates that are free and more dynamic would be useful.
What problems is the product solving and how is that benefiting you?
Ability to track and optimize campaigns.
HubSpot makes it easy for non-software professionals
What do you like best about the product?
HubSpot provides a seamless experience in creating marketing material custom tailored to requirements. The training videos are an amazing repository of information and provide nuggets of knowledge in a crisp yet meaningful manner.
What do you dislike about the product?
It is hard to dislike a product that makes life of a marketer easy but if I were to dislike it'll be its sheer simplicity.
What problems is the product solving and how is that benefiting you?
Smooth integration with existing web domain is its biggest asset. Scheduling posts, editing & reposting published posts, contact segmentation are some of its excellent benefits.
Recommendations to others considering the product:
HubSpot is the pinnacle in digital marketing software. For non-software professionals like myself it provides an amazing user experience enriched with every usage.
Website and management
What do you like best about the product?
The ability to quickly build templates based on modules, some of the tools relating to marketing
What do you dislike about the product?
Not enough modules pre-built in the platform, lack of tracking tools built into the platform.
What problems is the product solving and how is that benefiting you?
Website management, abilityt o track a variety of tools.
Recommendations to others considering the product:
Not sure really, I think the platform could benefit from additional analytics
Powerful and Intuitive
What do you like best about the product?
I love that Hubspot's interface prompts you to think about all the right things. There's no guesswork!
What do you dislike about the product?
The platform and interface are quite robust and feel a bit intimidating but I feel it's a matter of perspective. A great online presence isn't a silver bullet. It requires some effort.
What problems is the product solving and how is that benefiting you?
Hubspot is comprehensive in it's design and highly customizable. The options can be overwhelming but if you go in with a plan, it can do exactly what you want.
Best Marketing tool I have ever used
What do you like best about the product?
The forms and work flows are my favourite, I use them almost on a day to day basis.
What do you dislike about the product?
I want the forms tot be customizable like the colors and some more customized fields. It would be useful if there was a conditional output for forms like the confirmation message changes with the selection of a radio button in the form.
What problems is the product solving and how is that benefiting you?
Workflows is the biggest problem which has been solved by hubspot. It made my life easy my integrating forms lists and workflows together.
Great tool once you've got your head around how it works.
What do you like best about the product?
The HubSpot blogging tool is very intuitive and easy to use. My company has recently moved over to the HubSpot blog tool from WordPress and it is a lot more user friendly.
What do you dislike about the product?
It takes a little bit of time to get your head around the ins and outs of how things work which if you're new to HubSpot or pressed for time isn't very convenient.
What problems is the product solving and how is that benefiting you?
We have brought all of our marketing activity into one central place using HubSpot whether that be our customer email marketing, prospect email marketing or our website and blog which allows us to easily keep track of what we send to who and effectively manage our digital presence.
Ideal for SaaS companies to scale!
What do you like best about the product?
Make inbound marketing work like a charm. Create smart workflows and automate your marketing process. Also great integration with HubSpot CMS or Wordpress. Plus all the information that Hubspot provides to improve your marketing is incredible.
What do you dislike about the product?
Little. Only the e-mailtemplates could be improved slightly.
What problems is the product solving and how is that benefiting you?
People often ask me: why do you spend so much money on HubSpot licenses? My answer is clear; to scale my SaaS company I need to automate as much as possible. HubSpot always saves me a multiple amount of salary-costs each month! The ROI was really easy to make!
Recommendations to others considering the product:
Make the ROI calculation for yourself and you’ll notice how fast you can grow through automating marketing (and sales). Even as a small or medium sized company! Think big! Save yourself a lot of dull admin time!
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