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    Marketing and Advertising

HubSpot Review

  • May 14, 2020
  • Review provided by G2

What do you like best about the product?
As I am in the marketing sector,Hubspot has been a perfect match for me.It offers a lot of softwares not just for marketing and sales but for customer service as well.It has variety of softwares which turns out to be of great help for an organization focusing on marketing and sales.
What do you dislike about the product?
I did not find anything to dislike as of now,else I am always up to offer my suggestions.
What problems is the product solving and how is that benefiting you?
I am solving the problem of track keeping of my customers and to keep a track of leads.It also helps us to manage the content and managing traffic.


    Trent H.

Hubspot Good For Beginners, Bad for Sophisticated Teams

  • May 12, 2020
  • Review provided by G2

What do you like best about the product?
Hubspot collects a lot of information in a dashboard within Wordpress backends, which is what our company specializes in. It collects and routes forms, has an analytics system that shows data on those collections, and helps to create marketing automation processes which can be really helpful. If you're starting from zero, this is a great building block.

The form creation, editing, submission collections, and analytics around that is probably the single best part of the platform. It can also suggest and help to create landing pages, marketing automation emails, and inbound marketing lead generation hooks. All of this might seem pretty easy, but it's helpful to have a piece of software making the recommendations based on analytics instead of just pre-supposing what is needed in the next step.

For years, we utilized the free version of Hubspot so that we could take advantage of these featured. Unfortunately, at some point, you're going to hit a ceiling of what is possible with this system. That's a pretty minor criticism, it's a great tool depending upon your level of marketing sophistication.

For the vast majority of small businesses, this is going to be a great tool. I do not suggest the paid version, as it is quite expensive and it sort of locks you into a specific type/mode of marketing. I like the agility of being able to create different solutions. As a tool, it has its uses, but businesses should evaluate other options too. Just because it is free does not mean it is the only option.
What do you dislike about the product?
The paid version is extremely expensive. I'm not a big fan of paying exorbitant fees for marketing automation software and none of my clients use this. There's not a lot about the system to dislike if you're new to the marketing world.

Having to get clients to pay for their own account, login to it, and have a whole team that develops the "solution" on their site is a huge pain. It requires more work from the client than most are comfortable with and incurs additional costs that do not obviously help the client or the agency - only Hubspot. I get why they do it this way, and certainly for some clients it is well worth the cost, but for our purposes it was a tough sell.
What problems is the product solving and how is that benefiting you?
We used to use it quite a bit for form submissions collection, routing to the client, and analysis of results. It did enable us to diagnose some issues quickly, which was very helpful.

Ultimately, it did help us to ensure clients were getting the leads they wanted quickly and responding to them quickly.

When it came time to stop using it, we weren't thrilled about it. It had made life pretty easy - so it was hard to separate.


    Professional Training & Coaching

powerful, yet simple and friendly

  • May 05, 2020
  • Review provided by G2

What do you like best about the product?
easy integrations, amazing website themes
What do you dislike about the product?
cannot edit all the elements, may be the design manager could be improved to have more control over layouts
What problems is the product solving and how is that benefiting you?
i'm able to review and analyze all email marketing campaigns and landing page performances.
with the help of all these tools could easily evaluate how customers are reaching out as well
Recommendations to others considering the product:
a great tool for integrating social media , email marketing campaigns and marketing automations. Also, website migration and updating are pretty much easy. I recommend this for experienced as well as newbies.


    Falco W.

Powerful features with easy-to-use interface - absolutely essential for modern business

  • May 04, 2020
  • Review provided by G2

What do you like best about the product?
The combination of features and interface is great. You can get up to speed quickly even if you are new to Hubspot. Hubspot is also really good at servicing their customers, will direct callback options. When you are running a fast organization that's gold. In the years we've been using Hubspot we've not experienced any major issues and things usually function the way they are intended to.

There's also a ton of Hubspot dedicated agencies that can help you with any detailed work. They've usually built up their own library of code, too, and can share across customers
What do you dislike about the product?
Some things just aren't up to standard. The folder logic, for example, is still too basic. If you are running large accounts with lots of activities, that will set you back.

Some of the features that more advanced users need are really only coming out now, and Hubspot has been lagging behind there.

Here and there, the platform just isn't as intuitive as I'd like it to be. Small things, but you'll get used to it.
What problems is the product solving and how is that benefiting you?
We have both CRM as well as Website and Marketing activities centralized on Hubspot. That way we have pretty accurate data on user flows and journeys rather than having to puzzle together different software.

It's our gateway to communicate between departments, which is essential in a remote environment. What's great is that ALL activities a contact does show up on a timeline. Even for marketplace integrations, so you'll always have the full picture of activity.
Recommendations to others considering the product:
I'd consider strongly what you plans for growth and expansion are.


    Luke W.

Review by a home builder

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
Easy to use interface, amazing service, innovative product that's weaved into our business.
What do you dislike about the product?
It would great if there were more features in the CMS. It's pretty amazing, but finding custom modules or doing stuff that would easy in wordpress or another CMS is tough.
What problems is the product solving and how is that benefiting you?
Easy to keep our team aligned. The data we get access to about client interaction on our website allows for amazing insight.


    Katarina K.

Overall good, but still needs work

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
Workflows are easy to use and help me automate a large part of our processes. I have been able to automate marketing flows, sales flows, lead changes, accounting information, and even just some stuff to help keep our team in high spirits about the business. I also find the customization for notifications to be great because I am able to get information to my coworkers in their preferred method.
What do you dislike about the product?
Workflows do have some constraints that I find especially frustrating. Mainly that I can't use certain functions to trigger them. Playbooks and products are two prime examples of things that do not work well with workflows which in turn makes it hard for me to automate stuff around the sales process. Such as deal creation based off of specific products or property updates based on specific products. I also wish there was a way for me to ensure that our sales team can't move forward with closing a deal without filling out a specific playbook. Lastly, I find reports to be a little tricky to use at times, and I wish I could set up an automatic email to send out specific reports to my team once a week.
What problems is the product solving and how is that benefiting you?
Previously our company seemed to be separated into a few separate teams and now thanks to Hubspot's workflows and automation I have been able to connect all parts of the cycle from lead to customer and beyond. Now, all team members can see when demos are booked and deals are closed. Plus it is becoming clearer how sales effects our customer success managers. I also find Hubspot's form builder to be fantastic. Being able to embed the code once and then any updates I make within Hubspot will also update on the website saves me so much time.
Recommendations to others considering the product:
If you have a dedicated CRM manager or marketing automation specialist then I think Hubspot is a great option. The interface will be easy for your team members to navigate and upper management can set reminders for team members to enter specific data which will help keep the data clean. However, there is a decent amount of upkeep especially when it comes to lead scoring, workflows, and email automation. Generally speaking, I like Hubspot a lot, but it still has plenty of flaws that need to be worked out so be prepared to find workarounds.


    RJ H.

HubSpot gives me all the tools to excel as a developer for a marketing consultancy

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
I love being able to create custom modules for website pages. This gives me the creative freedom to really get the most out of my skill set, and accomplish my goals as a web developer.
What do you dislike about the product?
If I had to pick something, and this is getting really down in the nitty-gritty, the rich-text editor used in website pages will sometimes add elements to paragraph text when pasting from a Google/Word Document.
What problems is the product solving and how is that benefiting you?
A lot of what I do is refining/redesigning websites for clients who are new to HubSpot. Being able to have all the tool I need in one place, File Manager, Design Tools, Content Staging, is incredibly helpful.
Recommendations to others considering the product:
HubSpot truly is an all-in-one marketing tool. Everything you could possibly need is right there at your fingertips.


    Rowan H.

Love HubSpot - Marketing Life Saver

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
Everything is in one place and links to each other
What do you dislike about the product?
Some of the technical setup is tricky to workout. I struggled with setting up domains and URL's.
What problems is the product solving and how is that benefiting you?
Data cleansing, segmenting, audience analysis, professional looking comms. Social scheduling, advertizing and performance is all great.
Recommendations to others considering the product:
Do it!


    Ted S.

HubSpot has everything you need!

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
The entire system provides a full platform for our SMB. We're able to outperform much larger organization as it allows us to be agile and have a similar technology stack to the large companies.
What do you dislike about the product?
The CMS was extremely outdated, they have recently launched a new version that is updated but the migration is manual.
What problems is the product solving and how is that benefiting you?
Website hosting, SEO, email marketing and lead collectionl


    Industrial Automation

Newbie

  • May 01, 2020
  • Review provided by G2

What do you like best about the product?
The Customer Service is by far the best I have experienced with any B2B product or software. It is not unusual for me to call with a question and be on the phone for 30 minutes getting detailed answers specific to my situation. Talking the time to walk me through a process gives me peace of mind and confidence I can do it.
What do you dislike about the product?
Too many automated emails. It gets confusing for me.
What problems is the product solving and how is that benefiting you?
Transitioning our website to HubSpot in order to provide a better customer experience. I have learned a lot in a short period of time, and feel confident that customers will benefit from this transition.