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    Casey C.

Marketing Automation on Rails

  • April 16, 2020
  • Review provided by G2

What do you like best about the product?
Web and email templates are simple, easy to update text and images, minor layout changes.
Platform is very fast. Dynamic lists auto-populate in seconds, even when pulling thousands of contacts using dozens of criteria.
Lots of integrations. A standard in the industry.
What do you dislike about the product?
Not all email elements can be customized in the editor. Only text elements allow for html/css customization. Want to change the margins on an image? You'll have to export the html, update it, and re-import it as a template. Less than ideal.
Importing contacts as a way of creating lists is wonky, they clearly want you to manage your database in the platform, not using excel. (Which is fine, but leaves me needing to pay for additional integrations instead of doing list matching for free using CSVs)
What problems is the product solving and how is that benefiting you?
It's inexpensive compared to other marketing automation platforms. Very similar in execution to what I have gotten from marketo in the past but at a fraction the price.


    Plastics

A great marketing asset for any business size!

  • April 15, 2020
  • Review provided by G2

What do you like best about the product?
Over all of the features of HubSpot, the best way to compliment here is the ease of use for new users. We've had HubSpot for 2 years now and having come into this platform with no previous experience, I have no complaints on the overall ability to learn, implement and report on our success growing inbound leads.
What do you dislike about the product?
Perhaps the areas for improvement would be within the conversations inbox. I've attempted to grow the usage with other team members and it wasn't without headaches in how clunky this area performs.
What problems is the product solving and how is that benefiting you?
Visibility of contact engagement was an area we were needing to help determine next action/areas for improvement. Having web views, CTAs and form submissions all in one place, we've been able to create many dashboard reports to help us measure success.


    Staffing and Recruiting

Great content management system.

  • April 13, 2020
  • Review provided by G2

What do you like best about the product?
Great content management system, which gives you thorough analytics/metrics.
What do you dislike about the product?
I wish HubSpot had more features for social posting for Instagram. Still have to use Instagram's mobile app to post multiple photos in one post, or to post stories.
What problems is the product solving and how is that benefiting you?
Easy way to share to multiple social media platforms at once.
Recommendations to others considering the product:
Unfortunately there's not a lot of reliable web developers out there that use HubSpot to develop webpages.


    Matthew S.

Excellent Marketing CRM

  • March 31, 2020
  • Review provided by G2

What do you like best about the product?
Ease of use. Robust features. Integrations.
What do you dislike about the product?
Sometimes circumventious to use integrations.
What problems is the product solving and how is that benefiting you?
Tying revenue to marketing activities through content marketing, email, and digital events.
Recommendations to others considering the product:
Take the time carefully with the implementation specialist. Run through a bunch of scenarios. You can almost anything in HubSpot you can imagine.


    Computer Software

Best Marketing Software out there!

  • March 17, 2020
  • Review provided by G2

What do you like best about the product?
- Inbound Marketing Approach that is incorporated by everything you do in Hubspot
- Social Media Tools
- SEO Tools
- Campaign Performance
- Overall collaboration possibilities
- The huge amount of templates you can choose from
- The chat support in Hubspot is great
What do you dislike about the product?
When making small changes in the design of a page (even if it just means adding an icon or image) you always have to work in the template or create a completely new one. For this, I usually need help of a web designer or coder.
What problems is the product solving and how is that benefiting you?
Having everything (website, CRM, marketing tools) in one place. All of the tools are connected and you can do a lot with the data you collect. That's fantastic.
Recommendations to others considering the product:
Read a lot in advance about the inbound marketing method. Then Hubspot will make total sense!


    Antonio M.

very useful and comprehensive tool

  • March 13, 2020
  • Review provided by G2

What do you like best about the product?
It allows you to collect data and share it within all your business areas (marketing, sales, CRM, etc.).
Automations allow you to improve the performance of your funnel making it more engaging.
Creating CTA, Landing Pages and Forms is very simple and intuitive. The drag and drop system allows you to create LP even if you are not familiar with coding.
I recommend to connect HubSpot with your FB BM and Google Ads account to keep track of you efforts in paid advertising.
What do you dislike about the product?
It takes a while to master the tool. Some features are not so easy to understand at first.
Some tutorials available in the academy are too theoretical and do not show properly how the platform works.
If you don't move your blog entirely on Hubspot and you want to keep it on word press, even though you can use a plugin to connect your website with the platform, it doesn't allow you to use all the features that Hubspot offers.
What problems is the product solving and how is that benefiting you?
I use hubspot mostly to generate leads for the company I work for. All our marketing campaigns are connected to the HubSpot marketing tool and it allows us to keep track of our traffic from the very beginning of the funnel until the lead is registered and contacted by our sales team.
Recommendations to others considering the product:
Hubspot is definitely a solution to collect data and manage your marketing efforts. Thanks to its interconnected software, it allows you to share your marketing database with your sales software and CRM.


    Information Technology and Services

Complete and complex - make sure you are ready for it.

  • March 07, 2020
  • Review provided by G2

What do you like best about the product?
That almost everything I want to do exists and has been thought of before. Most things are intuitive and I can poke around and learn.
What do you dislike about the product?
The automation part to me is not easy to use on your own, unless you know what you are doing, has some sort of certification. This is not a problem in itself, is just something to keep in mind.
Designing emails, landing pages and blogs is easy, but you have to be willing to live with certain limitations as far as as the way it looks, etc.
The social media part feels a bit too basic, but at least it is there.
What problems is the product solving and how is that benefiting you?
Being able to publish our content, track interactions, generate leads and manage them in a way that is seamlessly integrated with the CRM.
Being able to measure the results of each action easily and in real time.
Recommendations to others considering the product:
If you don't have anything and are looking for something complete and willing to deal with the complexity, hubspot is a good choice. Poke around but before making decisions on segmentation and workflows, read, ask questions or get advice.


    Marketing and Advertising

With HubSpot I make my marketing strategy a reality

  • March 03, 2020
  • Review provided by G2

What do you like best about the product?
What I like most about HubSpot is that I can create landing, forms, CTAs, schedule content, send emails and track, all in one place.
What do you dislike about the product?
I believe that HubSpot has an opportunity for improvement in its sales module, it is not as friendly as the marketing module and there are still many tasks that can be added to help sales.
What problems is the product solving and how is that benefiting you?
The creation of landing for promotions and downloadables helps a lot to have assets of interest for the free consumption of the public
Recommendations to others considering the product:
With Hubspot you can program your entire strategy in advance and have a global marketing plan that includes downloadables, forms, ladings and others, all measured and organized.


    Johan W.

Daily HubSpot user, managing CRM

  • February 26, 2020
  • Review provided by G2

What do you like best about the product?
I am a daily user of HubSpot CRM. A super admin user with the Sales, Services, Reports & Marketing hubs. I enjoy using HubSpot because it's automated synchronization between contacts, companies, and activities make the daily operation so much simpler. The most helpful feature of HubSpot is the filter capabilities because it enables you to manipulate the data views in a lot of different ways making data management, lead generation and sales interactive and easy to use.
What do you dislike about the product?
The only feature that I dislike about HubSpot is that it does not have the capability to recognize a company by name but only by domain. This causes some companies that have multiple domains to be seen as separate companies. HubSpot does have a Parent-Child Company feature that helps with this but the process is manual.
What problems is the product solving and how is that benefiting you?
I am responsible for adding leads into HubSpot and for maintaining the database. The Duplication Merge and the Import/Export features have greatly impacted my daily work. "Cleaning up" HubSpot is now so much easier.
Recommendations to others considering the product:
Most definitely the best CRM software I ever used. I used a few during the past 30 years in IT and I will recommend HubSpot to everyone. Check out the HubSpot training Materials and articles before you buy them. HubSpot also has free versions to try out


    Diane M.

More Flexible Than Other Platforms

  • February 25, 2020
  • Review provided by G2

What do you like best about the product?
★ Powerful enough for the seasoned marketer, easy enough for marketing newbies and wannabes
★ Huge list of integrations and agencies
★ Support is best in class
★ Documentation is best in class
What do you dislike about the product?
☹ There are some things that the Hubspot is "too" controlling on
☹ They're aggressive about rolling out new upgrades or updates (although patches and updates are always very well tested and never "buggy")
☹ Every once in a while they eliminate a good feature
What problems is the product solving and how is that benefiting you?
★ We are striving to become inbound rock stars; our Hubspot client success rep is really helping us to get there quickly
★ We can quickly roll out new thought leadership, and refresh our brand nearly on the fly
★ We look forward to the day when we can do robust advanced lead scoring and workflows (which I did successfully in a previous job with Hubspot)
Recommendations to others considering the product:
If you don't have dedicated in-house marketers, you should definitely engage a service agency to help. Make sure to use a top-tier agency or you'll have problems. Don't bother taking on advanced tiers until you have fully rolled out and are maximizing the basic functionality.