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    Kim T.

Wonderful All-In-One Solution

  • December 17, 2019
  • Review provided by G2

What do you like best about the product?
I use HubSpot for everything from deal tracking to landing pages to ads analysis and everything in between. It empowers users with an easy-to-understand interface and excellent support resources.
What do you dislike about the product?
The cost can be prohibitive at times, but the HubSpot team does their best to help you find a solution that fits your resources.
What problems is the product solving and how is that benefiting you?
The integration of everything saves so much time. List making is a breeze so you can analyze audiences large and small.


    Aakar A.

Best CMS Software to Power Your Website

  • December 17, 2019
  • Review provided by G2

What do you like best about the product?
It's super simple to create landing pages and templates in HubSpot. You don't need to worry about hosting and security at all. HubSpot has everything that you need to run a website. I like the simplicity and flexibility of the tool. In addition, it comes with A/B testing and SEO feature, which helps optimize conversion rates and grow organic traffic without any hassle.
What do you dislike about the product?
There's no way to test out HubDB in a staging environment, which creates an issue sometimes. HubSpot helps to find the SEO issues, but there's no way to track keywords ranking or page ranking in a single place. The reporting features are quite limited.
What problems is the product solving and how is that benefiting you?
We don't need to worry about scaling our content and pages. We don't have to worry about website hosting and security. We don't need to pull engineering resources to build the website. It significantly saves time and resources. We can easily clone the page to launch a similar landing page. HubSpot CDN is fast and reliable.
Recommendations to others considering the product:
HubSpot is one of the best CMS software. It seems a bit costlier at first, but you'll get great value. If you are scaling your business, and don't want to worry about running a website, just go for it.


    Computer Software

Website Creation: It's Hard to Accomplish what I Want

  • December 16, 2019
  • Review provided by G2

What do you like best about the product?
Most of my experiences with HubSpot are negative, but I do appreciate the HubL system - that is, when I'm not bogged down by restrictions. I also appreciate the HubDB system which allows for the quick creation of dynamic pages.
What do you dislike about the product?
My only interactions with HubSpot is that of website creation. I'm not sure in what other ways my company uses HubSpot, or how it performs in other aspects.

I dislike how difficult it is for me to work with HubSpot. As a software and web developer, I understand that I'm not the target demographic. However, I find HubSpot to be extremely restrictive and intuitive. Performing basic tasks is often hidden behind several layers of menus, and the site itself is extremely sluggish. This leads to a lot of frustration whenever I need to create or maintain a page. It often feels like HubSpot is comprised of multiple systems, stuck together with duct tape.
What problems is the product solving and how is that benefiting you?
We utilize HubSpot to interact with clients, current, prospective, and potential. We also use HubSpot to document our APIs and provide client-facing information.
Recommendations to others considering the product:
If you need a What You See Is What You Get (WYSIWYG) approach to creating a simple website, HubSpot may offer the tools you need. However, if the scope of your project is too large you may find yourself being held back by the quirks of how HubSpot works. I'd recommend using a trial or evaluation to see if it suits your needs.


    Education Management

Easy to use, continually updated to be easier to use, great customer service

  • December 16, 2019
  • Review provided by G2

What do you like best about the product?
The customer service is always very helpful and answers all questions I ask. The replies from customer service are always very prompt. They seem to understand that it is a complicated software and takes some working with to figure out.
What do you dislike about the product?
Design manager is slow to use. Content editor is clunky and also slow - I always end up accidentally clicking within a module to open it up. Analtyics tools and attribution are not very useful unless your payments are seamlessly integrated with the platform
What problems is the product solving and how is that benefiting you?
HubSpot makes it easier to design a content marketing strategy around. Design manager is never fun to use because it takes so long to load. Forms builder doesn't show you what pages that form is used on.
Recommendations to others considering the product:
Do you research on the product. Rely on customer support as much as you need to. Use in unision with a suite of other marketing products like Google Analytics, etc.


    Financial Services

Easy to use marketing automation software

  • December 16, 2019
  • Review provided by G2

What do you like best about the product?
Landing Page builder, Email Builder, whole CMS functionality, Workflows
What do you dislike about the product?
Restrictions when reaching the Ads limit that wont let you automate workflows any longer, restrictions in reports, sometimes limits in customisation, GDPR related struggles for the enduser
What problems is the product solving and how is that benefiting you?
Marketing to Sales transition, lead qualifying,
Recommendations to others considering the product:
know your software environment before deciding which software to use. If you work for a big corporate or in a lot of different countries, hubspot might nor be the best choice for you.


    Higher Education

Good Website Tool

  • December 13, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot's website design feature allows you to integrate your website with the CRM very easily.

I've been able to completely revamp my website twice with only some help from their support team because it is fairly user intuitive
What do you dislike about the product?
There are some things that are hard to figure out how to edit and create (such as the navigation menus).
What problems is the product solving and how is that benefiting you?
Combining multiple platforms into one space


    Megan W.

Hubspot has everything my organization needs!

  • December 13, 2019
  • Review provided by G2

What do you like best about the product?
It taught me the basics of content marketing as well as how to use the great tools!
What do you dislike about the product?
Nothing, they keep adding more and more tools and features!
What problems is the product solving and how is that benefiting you?
I am one-person marketing department for a small but growing non-profit. Hubspot makes it possible for me to maintain a pretty robust marketing schedule, and keeps me up to speed on best practices and current marketing trends.
Recommendations to others considering the product:
I handle marketing for a small but growing non-profit, in addition to many other responsibilities. Hubspot has everything I need to keep me on top of our social media, website, content marketing campaigns, and regular email communications to our constituents. It was very easy to learn, and the video-based learning resources are phenomenal.

If you are planning to implement with a team, I would suggest looking through the "Hubspot Academy" section and assigning video courses to your team members based on what areas they need to use. This has been really helpful in getting buy-in from my colleagues.

I especially encourage teams to view some of the material on marketing strategy, so that everyone is on the same page and understands why the tools function the way they do.


    Daina .

Best wholesome marketing tool out there

  • December 13, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot lets me easily me easily create wholesome content and move my leads through the funnel automagically. Their support is always there to help out.
What do you dislike about the product?
Not entirely user friendly in certain cases - no drag&drop option for landing pages for example.
What problems is the product solving and how is that benefiting you?
Reporting made easy, email marketing automation saves a lot of time


    Shane S.

Website, marketing platform, CRM

  • December 13, 2019
  • Review provided by G2

What do you like best about the product?
Website, marketing platform, CRM all on one UI, amazing. Add workflow and I’ve got a website that looks great and helps convert my customers to lifelong fans! Easy to use UI, connect via any device, anywhere, can manage my site, blogs and contacts with ease
What do you dislike about the product?
No mobile blogging capability. Some aspects still maturing
What problems is the product solving and how is that benefiting you?
Converting contacts to lifelong customers. Marketing and reaching out to current and potential customers with ease


    Management Consulting

Automation and workflows to make processes better

  • December 12, 2019
  • Review provided by G2

What do you like best about the product?
HubSpot gives the marketing team easy-to-use and implement tools to improve our lead generation process. Workflows have helped reduce the workload in the office by automating manual processes that have previously slowed down the transition between marketing and sales. We've seen a significant increase in MQLs and decrease in the time to launch campaigns since implementing HubSpot.

Building landing pages is simple and straightforward. Having development experience to customize templates is helpful, but there is a good amount of theme options available through the marketplace.

The marketing hub also has great tools for managing our social media presence across all our accounts. Scheduling and writing posts is very easy within the platform. Built-in reporting and metrics are helpful to easily see post performance in a single dashboard.
What do you dislike about the product?
It would be great to see more online documentation on practical case studies/examples of the platform in action. With that said, the training and certifications offered do contain useful information. The webpage builder can be a powerful tool, but the full features are really unlocked by having some development experience to customize themes.
What problems is the product solving and how is that benefiting you?
Lead generation, inbound optimization, workflows/automation, CRM, improving marketing to sales handoff, increasing the quality of MQLs, social media management.
Recommendations to others considering the product:
HubSpot has excellent features to get your company started with CRM, marketing automation, lead gen tools at a reasonable price. We've already seen the platform improve since we've been on it, and are very satisfied with our decision to use HubSpot.