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    Niki M.

Heavy to set up, but so easy after!

  • November 13, 2019
  • Review provided by G2

What do you like best about the product?
Once templates are created, I can plug and play in moments to either edit or create new web pages. The platform is user friendly and instantly updates. The activity tracking is also very detailed and helps greatly with scoring and lead nurturing.
What do you dislike about the product?
There is a lot of heavy lifting involved to get all needed assets set up. It is worth it, but I had help with this as I would not be able to complete it on my own. Without the extra coding assistance, I would not have as nice looking templates as I do now. Also, sometimes you have to hit publish a couple of times before the page itself refreshes.
What problems is the product solving and how is that benefiting you?
Though we used a vendor to help with initial set up, I like that we do not need help with day to day work moving forward. Anyone on my team with access can go into the site and update copy/images and can set up their own pages to go live on the site or coincide with social or blog posts. The integration across all Hubspot offerings is really the sweet spot that I didn't truly appreciate before. Being able to handle email, social, and the website in one so that the connect and "talk" to each other is a huge benefit.
Recommendations to others considering the product:
Work with your client success manager! They will help you and open your eyes to lots of things you're probably not using.


    Licia P.

Key to your Marketing Automation, but lacking techinical support

  • November 13, 2019
  • Review provided by G2

What do you like best about the product?
You can automate almost anything. It host your website, tells you how you can improve, and Hubspot offers many resources to help you better your business. It is an all in one marketing solution as leader in their market they know best practices better than anyone.
What do you dislike about the product?
They do not have the same reporting capabilities as Salesforce missing the "or" filter. It is also as technical as Salesforce, so lots of training and time required prior to using the tool. Many times their support team knows less than I do.
What problems is the product solving and how is that benefiting you?
Automating my marketing and sales efforts. Saves time. Marketing automation is a must and Hubspot invented it.
Recommendations to others considering the product:
Force your team to do the online trainings. The more they learn the better they are at adopting the tool.


    Alfred D.

The Ultimate Marketing Automation Tool

  • November 13, 2019
  • Review provided by G2

What do you like best about the product?
The ease with which workflows and automatons can be built. Very intuitive and capable tool.
HubSpot has succesfully replaced a bunch of tools that we would otherwise require to manage all that we do.

Our Sales team have all the information and user behaviour at their fingertips which enables them to target the customer with the right offering.

Being able to call the customer or send him e-mails directly from the interface is a handy tool to have.

Workflows and sequences to automate tasks are very handy and simple to build. Even a novice user could do it comfortably.
What do you dislike about the product?
The interface is a bit clunky. It's a personal preference though. No integration with Indian SMS providers and telephony providers is a handicap at times.
What problems is the product solving and how is that benefiting you?
HubSpot has helped us centralize both our Marketing and Sales in one tool. The lead management tool is very intuitive and comprehensive.

Our customer nurturing process has improved significantly thanks to the 360 degree view offered by HubSpot.

The convenience of having one tool to manage our website, our marketing automation and the CRM is very helpful. Saves us time and money on using disparate tools.

The greatest benefit I would say is he Automation feature, where workflows and events can be automated easily by even a novice user. Save

HubSpot has helped reduce the manual work required to accomplish complex tasks such as lead rotation, running e-mail campaigns and automation lead engagement activities.
Recommendations to others considering the product:
It is a very versatile tool once you get the hang of it. Highly recommended


    E-Learning

Amazing integration

  • November 13, 2019
  • Review provided by G2

What do you like best about the product?
Hubspot offers a wide range of fully integrated tools for publishing, reporting, tracking and generally keeping track of every aspect of your online business activities.
What do you dislike about the product?
The wording of workflow options often make me stop and rethink the logic.
What problems is the product solving and how is that benefiting you?
The reporting and analytics are very useful. You can track social media activity as well as other campaigns.
Recommendations to others considering the product:
Hubspot is a fantastic tool and it really adds value by offering a huge amount of training and support that will boost your skills.


    Business Supplies and Equipment

Marketing Master Tool

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
it makes all website and marketing tasks easy, traceable, and accessible in one place. In addition, it is easy to learn and is remarkably powerful.
What do you dislike about the product?
Sometimes the simplicity of the tool can reduce the ability to custom format things and requires work arounds to work the way I want it
What problems is the product solving and how is that benefiting you?
We use it for all marketing needs and we are currently using it as a tool to gather and organize high-quality applicants
Recommendations to others considering the product:
make sure they need it - it is very powerful and some small businesses may not need it, be prepared to implement and be committed to figuring out how it will work for you - hubspot is great but it is best to try and use it for as many features as possible because it will get confusing if you are using multiple systems.


    Computer Networking

Intuitive marketing tools for everyday use.

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
The ease of use. I learned how to create and use the automation tools, landing pages, forms, etc very quickly.
What do you dislike about the product?
Sometimes I have trouble building out content and adding modules in the emails and landing pages.
What problems is the product solving and how is that benefiting you?
Ease of sending automated emails very simply. Is very helpful when there is a lot to carry out over the course of a few weeks.
Recommendations to others considering the product:
Very fast to learn and perfect for small and large organizations.


    Computer Hardware

Good, but sometimes limited

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
A lot of automation is possible to do. Sequences are useful as well as workflows. It's also very nice to know where the contacts went on our website.
What do you dislike about the product?
It's annoying to have to use the reports in order to export a list of contact with some deal properties. It would be nicer to have in in the list section. Also how to set the properties depending on whether you are using lists, workflow and report differs so it can be confusing.
It's hard to find the community suggestion and to upvote solution to a problem that we have on our side.
What problems is the product solving and how is that benefiting you?
A lot of time was wasted on rewriting the same email, so sequences and template are definitely a plus.


    Facilities Services

A decent social media scheduler

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
Connection to other tools and easy of use
What do you dislike about the product?
limited social media features (less than what is native in the social platform) & glitches in the posting features / emoticons
What problems is the product solving and how is that benefiting you?
Social Media Management and Scheduling--there are benefits in keeping posts on track and scheduling. Also, their chatbot and web design features are useful.
Recommendations to others considering the product:
If you need basic functionality for Social Media, it will work for you. However, if you want advanced features go with another provider.


    Jeff B.

HubSpot CMS loaded with features, developer and author friendly

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
I've used other CMS platforms, most lately Adobe Experience Manager. The page authoring and developer tools on HubSpot are superior. Authoring is intuitive, the system is easy to use for non-technical content creators. HubSpot templates and pages are more accessible for developers than any CMS I've used. HubSpot templates can be created or changed via drag-and-drop or straight code. The template marketplace has a rich selection, and templates are easy to adapt for our own brand standards. Emails, social media, landing pages also are easy to create and manage. HubSpot makes it easy to search for images and page names in a complex directory. With a little knowledge and practice, anyone with basic front-end web development skills can customize pages and templates. Web forms and call-to-action buttons are easy to deploy and have analytics built in. HubDB tables enable you to create database-driven content that is easy to maintain. Building global snippets and modules enables you to deploy across many site pages, and maintain it in a single instance. With help from a HubSpot certified partner, you can create a contemporary, well-designed website that is easy to maintain.
What do you dislike about the product?
HubSpot's build-in analytics are pretty basic. We use Google Analytics for serious analysis of site traffic. Video capabilities need to be added. They have an free integration with Vidyard that is just a teaser to buy a more expensive full integration. Their HubSpot Academy video training is very good, but customer help resources are disorganized and hard to find.
What problems is the product solving and how is that benefiting you?
My organization uses HubSpot for its corporate web presence, blogs, social media accounts, landing pages and email distributions. This is more of a marketing automation platform than a standard CMS. A customer relationship management system is the nerve center of the platform. Subscription cost is based on number of contacts in the CRM. We use the platform for lead acquisition through email campaigns, landing pages and web forms. We have yet to take advantage of work flows, personalization and online chat for customer service.


    Telecommunications

Easy to Use Interface

  • November 12, 2019
  • Review provided by G2

What do you like best about the product?
Easy to update and manage our website. The ease of posting social media updates in one spot rather than having to log into to each account also saves time.
What do you dislike about the product?
Nothing comes to mind, all of our needs are met.
What problems is the product solving and how is that benefiting you?
Monitoring and making changes to our external site, posting social media and blog content.