What do you like best about the product?

Monitoring the inflow of multiple data streams into a data warehouse can be extremely labor intensive especially if you are in an industry where data standards and transfer protocols are not well-established like in our business, advertising, where partners often change content format and structure without notice. Telmai’s software offers the power of AI with an ability to learn the intricacies and nuances of our data streams, flagging changes that represent anomalies that need attention.

What do you dislike about the product?

As with any AI product there is a need to spend time and effort training the system. There is also a learning curve for the data analysts so that they fully understand the true capabilities of the software. However, these requirements are not ponderous and still represent a significant reduction in time and effort versus trying to build similar capabilities in-house.

What problems is the product solving and how is that benefiting you?

We manage over 130 different data channels representing the full activities we have engaged in with our different ad campaigns. It goes beyond ‘simple’ bookkeeping. These data represent the raw material used for ROI analyses and all other efforts to validate the impact of these campaigns. Data capture and data quality are of paramount importance. Without a tool like this, we would be looking at the need for several additional headcounts strictly purposed for data monitoring and QA.