What do you like best about the product?

ZoomInfo has an expansive capability list. We have evaluate several other contact information databases and none have shown the quality of data that we have seen with ZoomInfo.

The platform also has a large list of integrations, which allows us to place it's functionality where we need it in our workflows, rather than work around it.

As an administrator, I often focus on ease of intetgration and the power of a platform. ZoomInfo's integration can be slightly complicated, but once set, the functionality is very strong and customizable, so you can adjust it as you need.

What do you dislike about the product?

The platform is fairly large which can cause issues in different areas. Some of the platforms that they have aquired can become difficult to use as they integrate them into their tech stack.

Their customer support can be difficult to to work with. They are slow to respond and take a while to get to the bottom of the issue you are reporting.

What problems is the product solving and how is that benefiting you?

ZoomInfo allows us to keep our database up to date with good data. Our sales users import contact information as they research different accounts and the process is fairly seemless for them.

Becuase ZoomInfo is such a power tool with many options, I would recommend that teams evaluating it consider their specific workflows and processes. This platform likely has features that can solved their marketing and sales intelligence shortcomings, but teams need to know their full plan rather than expect implementation to solve their problems out the gate.

We did recently implement Enrich Essentials which allows us to keep certain parts of our platform clean and up to date automatically.