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Amperity Customer Data Cloud
Amperity's Customer Data Cloud is the intelligent data foundation for brands looking to unlock AI-powered identity resolution, customer unification, and real-time activation at scale. Built on enterprise-grade AI and machine learning, Amperity enables organizations to unify fragmented first-party data, generate actionable insights, and activate audiences seamlessly.
Reviews (55)
John Hur
Marketing team has gained self-service access to clean customer data and runs targeted campaigns
Reviewed on Apr 21, 2026
Review provided by PeerSpot
What is our primary use case?
My main use case for Amperity is for marketing and e-commerce, and we use all our customer data and push to Amperity to have a white glove service for data analytics.
A specific example of how I use Amperity for marketing and e-commerce is that we pull our customer information; our e-commerce department uses queries to find data such as the top 100 customers who may purchase a TaylorMade driver this year, and our marketing and e-commerce team will extract the customer list and execute the marketing campaign.
We are using Amperity for data analytics.
What is most valuable?
Amperity offers very clean data and good analytics as its best features.
Amperity helps with data cleanliness by removing all duplicates, consolidating all multiple data and repetitive data, and they do a great job on cleansing our data and making it into information.
Amperity has positively impacted my organization because our marketing and e-commerce team does not require the IT team's help anymore; they are very self-driven and operating under a self-service model, and I am very happy to have that solution.
This shift to self-service has led to measurable results, such as the ease of pulling the data using AI functionality and the speed of getting data because everything is so easy to use.
What needs improvement?
Amperity could be improved by making the implementation a little faster, as there were some delays and I believe it could have been a faster implementation.
Their machine learning works very well.
For how long have I used the solution?
I have been using Amperity for about four years.
What do I think about the stability of the solution?
Amperity is 100% stable; I have not noticed any downtime.
What do I think about the scalability of the solution?
Amperity's scalability is very good for our size of data; there are no issues.
How are customer service and support?
Amperity has a very good customer service team, and if there are any concerns, questions, or issues, they address them right away.
The customer support was excellent.
I would rate the customer support a 10, but I would give it 100 if I could give 100.
I gave it a 10 because of the excellent customer service; the technology is already good, I knew that and got a good reference before we purchased Amperity, but their customer service was excellent as well.
Which solution did I use previously and why did I switch?
I did not previously use a different solution because we did not have the proper CDP before Amperity.
What was our ROI?
I have seen a return on investment with fewer employees needed and also the speed of getting data; everything is so easy to use, including their AI-based reporting feature, so we are very happy to have that tool.
What's my experience with pricing, setup cost, and licensing?
My experience with pricing, setup cost, and licensing is that it was not cheap, but I believe it is reasonable after seeing what we are able to get from them.
Which other solutions did I evaluate?
Before choosing Amperity, I evaluated other options, but it has been over five years, so I cannot remember what they were; there were two other solutions we looked at, and Amperity was recommended by our chief marketing officer.
What other advice do I have?
My advice to others looking into using Amperity is to make sure you get good pricing and know your size of data. I give Amperity an overall rating of 10.
Avi Cherny
Unified fragmented customer data has created a single view that reveals true buying behavior
Reviewed on Mar 23, 2026
Review from a verified AWS customer
What is our primary use case?
I am exploring how to unify customer data from different sources and improve visibility across systems. We have email on one system, phone on another system, and orders on a third system, and we wanted to unify and understand what the specific user is buying.
I came up with a simple example of how I used Amperity to unify that customer data. We explored how data from different systems would be unified into a single customer view, which helped us better understand user behavior and identity gaps in our data flow. We took data from the CRM and unified it with the orders since there were gaps in this data. So we unified it and we even revealed that we thought a specific customer does not buy anything and just exists there, but it appears that he is buying continuously. It really was helpful.
It was mainly part of a broader effort to improve how we handle and analyze customer-related data across multiple tools.
What is most valuable?
The best features Amperity offers are its strong data unification, relatively intuitive interface, and the ability to create a more complete customer profile. Eventually, you can combine data and really understand who this buyer is. You can come back to him because you now have his phone and address. There are regulatory matters that you cannot combine things together in one system, and using this system, we could understand who our customer is.
Amperity has positively impacted my organization by helping improve visibility into customer data and supporting better decision-making.
What needs improvement?
Amperity needs better onboarding documentation. Although it is very clear and intuitive, having guidance for initial setup would be helpful.
I think there should be a kind of template for guidance. There is a tool I cannot recall the name of, but it highlights the main features. Showing a demo at the beginning and giving quick tips and tricks would be beneficial, as sometimes, the remaining twenty percent of information is hidden.
For how long have I used the solution?
I have been working with Amperity for about a year.
What other advice do I have?
I find this interview pretty clear. Speeding it up a bit would be beneficial. My review rating for Amperity is eight.
Which deployment model are you using for this solution?
Public Cloud
If public cloud, private cloud, or hybrid cloud, which cloud provider do you use?
Amazon Web Services (AWS)
Sahana R.
Unifies Customer Data for Actionable Insights
Reviewed on Dec 22, 2025
Review provided by G2
What do you like best about the product?
What I like best about Amperity is how it unifies customer data to deliver clear, actionable insights. I also appreciate the innovative approach and collaborative environment that makes working with data both impactful and exciting.
What do you dislike about the product?
Honestly, there’s not much I dislike, but like any fast-growing tech company, things can move quickly, which sometimes means adapting to new processes or changes on the fly. I see it more as an opportunity to learn and grow.
What problems is the product solving and how is that benefiting you?
Amperity is solving the challenge of fragmented customer data by unifying it into a single, actionable view. This helps me by making analysis more accurate, insights more reliable, and decisions faster and more data-driven.
Marketing and Advertising
useful and quite interesting
Reviewed on Oct 20, 2024
Review provided by G2
What do you like best about the product?
Data unification, collecting user data from different channels into one profile, as this provides a complete and accurate view of user behavior and preferences. The data analytics tools help companies stay on trend and identify trends for decision-making.
What do you dislike about the product?
Costs, learning curve, dependence on third parties, and I am concerned about privacy and information leakage that may exist. I am not saying that it does, but I am saying that it may exist. For this, they must comply with privacy regulations.
What problems is the product solving and how is that benefiting you?
It avoids data fragmentation and creates a user profile where I can have everything organized.
Retail
Love the functionality of building and sharing audiences
Reviewed on Oct 19, 2023
Review provided by G2
What do you like best about the product?
The pCLV audiences have had great success in our paid media campaigns
What do you dislike about the product?
There is not a direct link to send audiences to Pinterest platform
What problems is the product solving and how is that benefiting you?
Segmentation and ease of use of our customer data
Airlines/Aviation
Highly professional team and very capable product
Reviewed on Oct 19, 2023
Review provided by G2
What do you like best about the product?
The continued engagement from the team. It's clear they are experts in their field whether that be in Sales, Engineering or CRM Analysis. The tool itself is very well designed with a user friendly UI. The transparency of the data processing is the best i've seen and it's made implementation and integration much easier.
What do you dislike about the product?
The only downside for us was the handover from a pilot project to full implementation. That wasn't as smooth as expected but the team at Amperity did lean in and address the issues. Timezones can be challenging too but as they build out a UK footprint this will improve I expect.
What problems is the product solving and how is that benefiting you?
Resolving identity across multiple and messy sources of PII to understand our customer base better and create a single source of truth for customer.
Hospitality
Straight Forward Platform for Easy-Use
Reviewed on Oct 18, 2023
Review provided by G2
What do you like best about the product?
I like how the platform/interface is straight forward and easy to navigate. It makes it easier to learn and use on a daily basis.
What do you dislike about the product?
If there is an error with an orchestration, we are unable to get an alert about it and therefore I have to be reactivate instead of proactive about issues.
What problems is the product solving and how is that benefiting you?
It is combinding all our data from various sources into one unified profile - we havent been able to see a unified profile before.
Apparel & Fashion
Good features and easy-to-use interface
Reviewed on Oct 18, 2023
Review provided by G2
What do you like best about the product?
Amperity team is helpful and always provides timely feedback. There are great features and new functionalities on the platform. The interface of segment and campaign portals is user friendly to marketers, especially the visual sql option.
What do you dislike about the product?
Their sql language needs to be better integrated and aligned with general sql language. Some basic sql commands don't work on their platform.
What problems is the product solving and how is that benefiting you?
data integration, segment and campaign setup
Insurance
An excellent CDP solution
Reviewed on Aug 26, 2023
Review provided by G2
What do you like best about the product?
It's one of the best analytics CDP, the data models are very refined and it even integrates well in our ad tech ecosystem. Insights are in real time and the SCV profiles that it creates are highly accurate.
What do you dislike about the product?
The pricing can be improved. While the integrations they offer a plentiful they can possibly develop some campaign and delivery features. The support resolution time also needs to be worked upon.
What problems is the product solving and how is that benefiting you?
We were looking for a CDP solution that could help in customer profile creation by ingesting data from the various sources that we have. Amperity has worked brilliantly for us providing pinpoint actionable insights.
Telecommunications
Creating an Accessible, Trusted &Actionable Enterprise Customer Profile
Reviewed on Aug 08, 2023
Review provided by G2
What do you like best about the product?
Pioneers in Stitch through Propreitary, patented ML based probablistic models that truely brings customer records from different systems of records and provides an unified view of customer. Helps us learn more about our own customers that we didnt knew earlier !
What do you dislike about the product?
Modules like AMP IQ needs to expand further inorder to execute marketing campaigns end-to-end in a singulra platform and when done has huge potential to move away / consolidate the martech stack for Enterprises.
What problems is the product solving and how is that benefiting you?
Collect various types of data ( online, offline, profile, transactional, behavioural) about each customer across enterprise data sources. Stitch data to resolve individual customer identity to build clean, trusted, standardized and compliant enterprise record.Data is now consumable by relevant business users and can be activated n downstream destinations to fulfill use cases.