Great for connecting AB Testing
What do you like best about the product?
The fact that I can connect my AB tests from Optimizely and see customers interacting with the variations. This not only gives me a sense of safety when I view that the variations work as expected, but also a deep understanding on what users need.
What do you dislike about the product?
I believe it would be beneficial if we could use the heatmaps in a more interactive way. For example, currently in order to view the menu dropdowns, I have to try and find a session where someone viewed the specific dropdown I want to examine and then pull it in the maps. Would be great to be able to navigate the page inside the maps.
What problems is the product solving and how is that benefiting you?
Perfecting our AB Tests and understanding the route casue behind user behaviour