What do you like best about the product?

We used Audiense to analyze the characteristics of different audiences who engaged in conversations on X around a specific topic. The tool proved to be extremely valuable, offering a wealth of detailed insights to enrich our analysis (from users' interests and influencers, to socio-demographic attributes...)

I particularly appreciated the integration with IBM Watson, which leverages machine learning to generate in-depth personality profiles for specific target groups.

The platform’s interface is well-designed, making navigation smooth, intuitive, and user-friendly.

The support from the Audiense team has been outstanding from the very beginning. I truly valued their responsiveness and proactive approach in providing ideas and suggestions to enhance our analysis and maximize the platform’s potential.

Overall, I think Audiense is a very useful for anyone looking for a comprehensive and effective solution to gain deeper insights into their audience and optimize their social media marketing strategy.

What do you dislike about the product?

I would love to see additional social data sources integrated into Audiense.

What problems is the product solving and how is that benefiting you?

It enabled us to gather thorough and detailed information about the characteristics of our target audiences, insights that would have been impossible to obtain through the traditional web listening tools we typically use.